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Published byDonald Reynolds Modified over 9 years ago
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Rush on KARN Digital Streaming on Alice, B98 and KOKY thetavernsportsgrill.com
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Our Objectives For The Tavern Sports Grill We’ve discussed some of your marketing goals and what is needed to maximize the impact of your brand. –Targets are Males 25-54 in Central Arkansas with jobs –Duplicate loyalty of existing customers –Comfortable sit and stay strategy – A man cave with a your own personal Chef on duty.
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How Do You Get Known? 1 We Reach enough people with your message to make a real difference. More than most other local media. 2 We reach them Frequently. Our loyal audiences allow us to deliver more repetition than other media. This is essential to make your business known before its needed. 3 Because radio is so affordable, you can afford to reach them Consistently. Mindshare is fleeting – you must maintain it or it will disappear. 4 We’ll use high-quality, emotional & Compelling Creative. Nothing can kill a marketing investment more quickly than poor-quality or flat creative. CONSISTENCYREACHFREQUENCYCREATIVE
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Your Brand Message We’ve drafted a commercial using key inputs we learned during our last meeting. It includes: –Brand amenity awareness –We care about you and the food we serve you. –Tavernsportsgrill.com
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The Tavern’s Branding Message Every man deserves a man cave, but not everyone has room for one. You deserve a man cave with TV’s everywhere and your own personal chef. A man cave built for guys like you that get excited about food and sports. The Tavern is where your wife and your buddies are excited to meet you for lunch 7 days a week because your food and drinks are going to be awesome! The Tavern Sports Grill where grownups who love food watch sports. The Tavern @ the Promenade is your man cave away from home. Check out our menu and daily specials @ thetavernsportsgrill.com.
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Your Branding Campaign –A Double Major/Minor 2 spots every other day from 11am-2pm during Rush Limbaugh. Current ad rate on Rush is $64 per. –Alice, B98 and KOKY streaming: 150 X 30 per month second commercials per week M–F 7am – 5pm for 52 weeks. For $5 spots. –A twenty percent discount an annual contracts. Annual Rush rate would be $51.20 and the Streaming spot $4 spots. –Sweet Deal Program: October 19 th and if they sell out December 6 th to generate business in stimulate Jan and Feb. 125 :60 recorded announcements Sat-Thu 6a-12m. 60 :15 mentions the week of your sale
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Investment and Terms Rush Double Major/Minor is $259 per week, or an average monthly investment of $1039-$1295 (4 or 5 week months). Digital Streaming on Alice, B98 and KOKY $150 per week or an average monthly investment of $600-$750 (4 or 5 week months) Sweet deal: Zero up front cash investment Cash in advance for KARN and Digital Stream Contract may be cancelled with 10-day written notice. All commercials to be approved by client prior to broadcast Client Signature _____________________ Start date for an annual _________
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Business Office: Cumulus Media 700 Wellington Hills Road Little Rock, AR 72212 Wally Waller Certified Branding Consultant Wally.Waller@cumulus.com 501-401-0349 fax 501-231-8132 mobile
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