Presentation is loading. Please wait.

Presentation is loading. Please wait.

How Do You Get Known? 1 We Reach enough people with your message to make a real difference. More than most other local media. 2 We reach them Frequently.

Similar presentations


Presentation on theme: "How Do You Get Known? 1 We Reach enough people with your message to make a real difference. More than most other local media. 2 We reach them Frequently."— Presentation transcript:

1

2 How Do You Get Known? 1 We Reach enough people with your message to make a real difference. More than most other local media. 2 We reach them Frequently. Our loyal audiences allow us to deliver more repetition than other media. This is essential to make your business known before its needed. 3 Because radio is so affordable, you can afford to reach them Consistently. Mindshare is fleeting – you must maintain it or it will disappear. 4 We’ll use high-quality, emotional & Compelling Creative. Nothing can kill a marketing investment more quickly than poor-quality or flat creative. CONSISTENCYREACHFREQUENCYCREATIVE

3 Coverage map We cover Central Arkansas and beyond!

4 Station Briefs KLAL – Little Rock’s Hit Music Channel Features today’s smash hits and the hottest hits of the 90’s Talented on-air staff featuring Heather and Poolboy in the mornings, Johnny Jackson in mid-days, Kevin Miller in the afternoons, and Adam Bomb Live at night. Women 18-44 Top 40; 120,200 weekly listeners 12+ KIPR – Live, Local & Static-Free Hip Hop and R & B The freshest new music from well-known artists Broadway Joe’s Morning Show featuring the Legendary Broadway Joe and Evangeline Parker, Stack 3 on Mid days, and Tre Day taking you to the house in afternoon drive. Primarily Urban 18-34, Strong 25-54; 81,900 weekly listeners 12+ KARN - Arkansas’ NEWS/TALK/SPORTS Station Kevin Miller in the AM Drive with news/weather/sports info to start your day Home of Rush Limbaugh Doc Washburn taking you home every afternoon (beginning July7th) Adults 25-65 Very Upscale; average 47,000 weekly listeners 18+ KURB – Today’s Hits and Yesterdays Favorites! Featuring Jeff Matthews and Lisa Fischer in the morning, Randy Cain in mid-days, Becky Rogers in the afternoon, and John Tesh—Intelligence for Life at night Women 25-54 Upscale; 72,700 weekly listeners 12+ KOKY - Little Rock’s Heritage Station featuring the Tom Joyner show in the morning, Sonta Jean; the KOKY Queen in midday and the D. L. Hughley in afternoon drive. Today’s Urban contemporary station for adults “All Your Favorite Songs from the 70’s, 80’s, and Today” 25-54 Adults KPZK – Arkansas’ Inspirational station For people who want to hear positive, contemporary music that feeds the soul and spirit through inspiring, uplifting music A blend of positive music from artists like Yolanda Adams, Fred Hammond, R. Kelly, Kirk Whallum, Jill Scott, and many others Urban 18-49

5 Here’s Your Sweet Deal Details: 1.125 :60 recorded announcements Sat-Thu 6a-12m. You will get :30 exclusive ad copy inclusion in these :60 promotional announcements. 25 per station. Value: $5,400 2.60 :15 mentions the week of your sale (some to be used for a small number of on-air giveaways of your deal). 12 per station. Value: $2,000 3.Web presence in three key areas (see next page for example): - Prominent placement on our station websites - Sweet Deal of the Week homepage for 2 weeks (upcoming and live) - Deal Detail page with marketing for you business, address w/ mapping, phone number, link to your website and more! Value: $2,000 4.Email blast linking to your Web Listing on the day of sale! Value $1,000 5.Two Minute On-Air interview with one (1) of our stations the morning of your deal – bring food or product and talk with our hosts! Value: $1,000 6.Day of Sale “Live Feature” at approximately 9 am Friday morning all 5 stations will announce that the store is open and it’s time to buy your certificate. Value: $1,200 MEDIA VALUE: $12,600 powered by

6 Cash-Free Investment What you will provide: 1.Commitment to honor and redeem 110 deals ($50 value each) per Sweet Deal. 2.High resolution logo. 3.Three (3) key bullet points about your business and your marketing objectives. 4.Tasting or product sampling for your on-air interview segment. - One (1) interview per deal on one (1) station - Only available with live morning show - No more than two (2) minute interview powered by

7 To Turn On Your Marketing Power: Business Office: Cumulus Media 700 Wellington Hills Road Little Rock, AR 72212 Wally Waller Certified Branding Consultant Wally.Waller@cumulus.com 501-401-0349 fax 501-231-8132 mobile


Download ppt "How Do You Get Known? 1 We Reach enough people with your message to make a real difference. More than most other local media. 2 We reach them Frequently."

Similar presentations


Ads by Google