Presentation is loading. Please wait.

Presentation is loading. Please wait.

Email Marketing & Newsletters MR2 – Gioya van Rees & Zoë Goudswaard 100227 102389.

Published byMarshall Cunningham Modified over 9 years ago

Similar presentations

Presentation on theme: "Email Marketing & Newsletters MR2 – Gioya van Rees & Zoë Goudswaard 100227 102389."— Presentation transcript:

1 Email Marketing & Newsletters MR2 – Gioya van Rees & Zoë Goudswaard 100227 102389

2 Content O What is Email marketing? O How does it work? O Advantages & Disadvantages O Opt-in / Opt-out system O Example #1: Mezz Breda O Example #2: Net5 O Sources

3 What is email marketing? O Form of direct marketing O Commerical and fund-raising messages O Very similar to direct mail marketing O Postal system to deliver messages O Advertisements O Goal: new consumers, persuade to buy

4 How does it work? O List of adresses O Software – select groups O Target consumers by interests O Messages are send all at once O Track message O Links embedded in message O Software reports actions consumer O More effective

5 Advantages O Direct marketing – reach target group fast and easily O Subscription – interests consumers O Check email more often than normal mail O Cheap – no print costs O Easily to track for advertisers

6 Disadvantages O Often seen as spam O Email marketing is unwanted O Misused

7 Opt-in system O Opt in : sent emails on a large scale O Permission consumer O Used for newsletters, marketing communication O Confirmed opt-in

8 Opt-out system O Opt out: sent unwanted emails on a large scale O No permission consumer O Also known as spam O Direct marketing companies O World wide character of email

9 Example #1

10

11

12

13 O Exclusive interviews O Concert announcements O Concerts that are happening this week O Concerts in pre-sale O One click and buy ticket

14 Example #2

15

16

17

18 O Show announcements O Exclusive clips O Pictures and reports ( grenzenloos verliefd) O Contests O Recipes of master chef O Partnership with Apple O Partner mailing

19 Thank you for listening!

20 Sources O http://www.ehow.com/how- does_5118455_email-marketing-work.html http://www.ehow.com/how- does_5118455_email-marketing-work.html O http://www.ondernemeneninternet.nl/e-mail- marketing-mogelijkheden.html http://www.ondernemeneninternet.nl/e-mail- marketing-mogelijkheden.html O http://www.intemarketing.nl/marketing/technie ken/e-mail-marketing http://www.intemarketing.nl/marketing/technie ken/e-mail-marketing O http://www.jeroen.com/jeroencom/content/opt- in-opt-out.html http://www.jeroen.com/jeroencom/content/opt- in-opt-out.html O www.mezz.nl www.mezz.nl O www.net5.nl www.net5.nl

Download ppt "Email Marketing & Newsletters MR2 – Gioya van Rees & Zoë Goudswaard 100227 102389."

Similar presentations

BUILD LOYALTY by keeping in touch with clients and create long term, profitable relationships GENERATE NEW BUSINESS by reminding clients to consult with.

BUILD LOYALTY by keeping in touch with clients and create long term, profitable relationships GENERATE NEW BUSINESS by reminding clients to consult with.
Tribal Email Marketing Email Marketing that Your Audience Will Actually Care About and Read Tribal Marketing Getting your members to actually read and.

Tribal Marketing Marketing that Your Audience Will Actually Care About and Read Tribal Marketing Getting your members to actually read and.
4.01 Targeted E-mails. Considerations for Effective E- mail Marketing Content of message Content of message Recipients of message Recipients of message.

4.01 Targeted s. Considerations for Effective E- mail Marketing Content of message Content of message Recipients of message Recipients of message.
4.01 E-mail Marketing. Term E-mail marketing: use of sales letters or customer newsletters E-mail marketing: use of sales letters or customer newsletters.

4.01 Marketing. Term marketing: use of sales letters or customer newsletters marketing: use of sales letters or customer newsletters.
E-mail. Today you will: Learn about how an e-mail is processed once it has been sent Learn some advantages and disadvantages of using e-mail Learn how.

. Today you will: Learn about how an is processed once it has been sent Learn some advantages and disadvantages of using Learn how.
Email marketing. o is directly marketing a commercial message to a group of people using email. o every email sent to a potential or current customer.

marketing. o is directly marketing a commercial message to a group of people using . o every sent to a potential or current customer.
What Is Mobile Text & SMS Marketing & How Can It Help My Local Business.

What Is Mobile Text & SMS Marketing & How Can It Help My Local Business.
Email marketing. Overview  Basic Calculations  Building your list  Choosing a mailing company  Designing an email  Mailing frequency  List selection.

marketing. Overview  Basic Calculations  Building your list  Choosing a mailing company  Designing an  Mailing frequency  List selection.
Advertising for E-Commerce Back to Table of Contents.

Advertising for E-Commerce Back to Table of Contents.
Dr. Michael Stachiw - Format International, Inc. 1 Getting the Most Out of Electronic Mail for Farm Business Dr. Michael Stachiw Format International,

Dr. Michael Stachiw - Format International, Inc. 1 Getting the Most Out of Electronic Mail for Farm Business Dr. Michael Stachiw Format International,
3.06 Understand the use of direct marketing to attract attention and to build brand.

3.06 Understand the use of direct marketing to attract attention and to build brand.
How To Make Email Marketing Work for Your Small Business or Non-Profit Presented by Milton Zlotnick SCORE Counselors to America’s Small Business Chapter.

How To Make Marketing Work for Your Small Business or Non-Profit Presented by Milton Zlotnick SCORE Counselors to America’s Small Business Chapter.
E-Mail Marketing PE: Understand the use of direct marketing to attract attention and to build brand. PI: Explain the nature of e-mail marketing tactics.

Marketing PE: Understand the use of direct marketing to attract attention and to build brand. PI: Explain the nature of marketing tactics.
3.06 Understand the use of direct marketing to attract attention and to build brand.

3.06 Understand the use of direct marketing to attract attention and to build brand.
A – Promotion E-Mail Marketing PE: Understand the use of direct marketing to attract attention and to build brand. PI: Explain the nature of e-mail marketing.

A – Promotion Marketing PE: Understand the use of direct marketing to attract attention and to build brand. PI: Explain the nature of marketing.
Prof. Dr. Eduard Heindl Tejinder Singh. Agenda Introduction Why Email Newsletter Steps to Successful E- Newsletter How to build list How to clean List.

Prof. Dr. Eduard Heindl Tejinder Singh. Agenda Introduction Why Newsletter Steps to Successful E- Newsletter How to build list How to clean List.
E-Mail Marketing PE: Understand the use of direct marketing to attract attention and to build brand. PI: Explain the nature of e-mail marketing tactics.

Marketing PE: Understand the use of direct marketing to attract attention and to build brand. PI: Explain the nature of marketing tactics.
3.06 Understand the use of direct marketing to attract attention and to build brand.

3.06 Understand the use of direct marketing to attract attention and to build brand.
EMAIL AND SPAM BY OLUWATOBI BAKARE 098611.

AND SPAM BY OLUWATOBI BAKARE
Top 20 Best Practices for Email Marketing. Your Presenter: The Partner Marketing Group is a marketing consulting resource for Microsoft partner organizations.

Top 20 Best Practices for Marketing. Your Presenter: The Partner Marketing Group is a marketing consulting resource for Microsoft partner organizations.

Similar presentations

Ads by Google