1. NAHQ Communication Best Practices 4 th Annual State Leaders Summit Angelisa Belden, NAHQ Staff

2. How can NAHQ help you achieve the most impact with the resources you’ve got available?

3. We’ll Discuss  Website  Email  Social Media  Promotion Options

4. Website Practices

5.  Repurpose content you’ve already written for your newsletters, emails, etc.  Commit to updating on a regular basis - even once per month is enough  For your visitors to feel confident about your content, add dates. Refer to NAHQ’s What’s New page: http://www.nahq.org/whatsnew.html http://www.nahq.org/whatsnew.html

6. Website Practices  Improve your SEO (search engine optimization) Use ALT taggingALT tagging Add as many external links as you can. If you need to add external links, start with: −NAHQ.org −JHQ Online- http://www.wiley.com/bw/journal.asp?ref=1062-2551 http://www.wiley.com/bw/journal.asp?ref=1062-2551 −NAHQ Facebook – www.facebook.com/mynahqwww.facebook.com/mynahq −NAHQ LinkedIn Put content on a page- don’t just post a PDF or word document. It’s not searchable!

7. Website Practices  Use analytics to help you learn about what’s happening on your site. NAHQ uses Google Analytics  15 free analytics tools to consider: http://slodive.com/freebies/website-analytics- tools/ http://slodive.com/freebies/website-analytics- tools/  What should you look at? Overall number of site visitors Where are they coming to your site from? What are they searching for in your search box?

8. Social Media

9.  Consider ‘why’ when thinking about ‘where’  Facebook Good for getting info out, sharing information Not proving to be very interactive Many hospitals block Facebook at work  LinkedIn Good for creating a community. Grows quickly. Hospitals usually allow access Not easy to post events if it’s not already out on a website

10. Social Media  Yes, it is free and easy, but it does cost you time!  Repurpose content- yours and NAHQ’s  Post your events to NAHQ’s Facebook page  Be Aware: Facebook’s Timeline format will be implemented for groups on March 30, 2012.

11. Email & Newsletters

12.  Be consistent. It helps people recognize and trust its coming from you. Consider Your look Your layout Subject lines  Develop a simple schedule  Repurpose content when possible

13. Email & Newsletters  Repurpose content when possible  Utilize: NAHQ e-news articles (with permission from editor - e-news@nahq.org) e-news@nahq.org Promote the next JHQ issue- free CE article, choose an article you find interesting Check the NAHQ What’s New page for the most updated content

14. Promotional Opportunities  NAHQ offers ways to promote your organization and your events  Post on the Quality Events CalendarQuality Events Calendar States get one free event posting each year Only $25 per additional event after that- very affordable!  Submit items to NAHQ e-news

15. Future Questions?  Lori Barker, Compliance/Administrative Questions lbarker@nahq.org or 847-375- 6305 lbarker@nahq.org  Jacki Van Oort, Education jvanoort@nahq.orgjvanoort@nahq.org or 847-375-3675  Angelisa Belden, Marketing & Membership abelden@nahq.org or 847-375-6384 abelden@nahq.org  Monica Piotrowski, e-news editor e-news@nahq.org

16. NAHQ Communication Best Practices 4 th Annual State Leaders Summit Angelisa Belden, NAHQ Staff