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2013 Advertising Rates Guide. 1) Print Advertising.

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Presentation on theme: "2013 Advertising Rates Guide. 1) Print Advertising."— Presentation transcript:

1 2013 Advertising Rates Guide

2 1) Print Advertising

3 China Daily European Weekly TYPE:Business & Current Affairs Newspaper FREQUENCY & FORMAT: Weekly Tabloid REGION:Europe (27 Countries) CIRCULATION:88,469 (UK 36% = 32,087) verified STANDARD AD OPTIONS H x W (mm) 4C Price (GBP£) Full Page ROP 342 x 264 11,000 Half Page ROP 171 x 263 6,000 Quarter Page ROP 171 x 131 3,500 Horizontal Banner ROP 54 x 263 2,200 SPECIAL AD OPTIONS 4C PRICE (GBP£) Full Page Back Cover Page 342 x 264 14,500 Horizontal Banner Bottom Front Cover Page 54 x 263 3,800 Double Page Spread Centre Page 342 x 551 16,500 Double Page Horizontal Banner Centre Page 54 x 551 4,000 INSERTION OPTIONS 4C PRICE (GBP£) Co-branded Glossy Cover Wrap 8 Sheet 580 x 380 55,100 Co-branded Glossy Cover Wrap 4 Sheet 380 x 290 27,550 Standard Insertion 290 x 140 (20g) max250 per 1,000 inserts

4 China Daily (Home Edition) TYPE:National Newspaper FREQUENCY & FORMAT: Daily (Mon – Sat) Broadsheet REGION:Mainland China CIRCULATION:300,000 + STANDARD AD OPTIONS H x W (mm) 4C Price (GBP£) Full Page ROP 500 x 308 20,000 Half Page ROP 250 x 308 12,500 Quarter Page ROP 250 x 174 7,500 Horizontal Banner ROP 150 x 308 8,000 SPECIAL AD OPTIONS 4C PRICE (GBP£) Full Page Back Cover Page 490 x 308 26,000 Horizontal Banner Bottom Front Cover Page 150 x 308 11,000 Double Page Spread Centre Page 500 x 636 30,000 Double Page Horizontal Banner Centre Page 150 x 636 15,000

5 China Daily Special Edition TYPE:Global Event Special Newspaper FORMAT: Various (Tabloid & Broadsheet) REGION:Various CIRCULATION:Various STANDARD AD OPTIONS H x W (mm) 4C PRICE(GBP£) Full Page ROP Issue Specific 6,500 Half Page ROP Issue Specific 3,600 Quarter Page ROP Issue Specific 2,100 Horizontal Banner ROP Issue Specific 1,500 SPECIAL AD OPTIONS 4C PRICE (GBP£) Full Page Back Cover Page Issue Specific 8,800 Horizontal Banner Bottom Front Cover Page Issue Specific 4,500 Double Page Spread Centre Page Issue Specific 9,800 Double Page Horizontal Banner Centre Page Issue Specific 2,300

6 2) Online Advertising

7 www.chinadaily.com.cn TYPE:Website Homepage GEO-TARGETED REGION:Mainland China IMPRESSIONS:800,000 Per Day Annual Average UNIQUE MPRESSIONS:290,000 Per Day Annual Average STANDARD AD OPTIONS H x W (px)PRICE (GBP£) Homepage Masthead Banner 50 x 435 £4,000 per day Homepage RHS Banner* 150 x 150 £2,750 per day *Height of RHS Banners can be increased at an additional charge

8 europe.chinadaily.com.cn TYPE:Website Homepage GEO-TARGETED REGION:Europe IMPRESSIONS:20,000 Per Day Annual Average UNIQUE IMPRESSIONS:6,000 Per Day Annual Average STANDARD AD OPTIONS H x W (px)PRICE (GBP£) Homepage Masthead Banner 50 x 435 £125 per day Homepage RHS Banner* 150 x 150 £95 per day *Height of RHS Banners can be increased at an additional charge NOTE: Website visitors with Europe based IP addresses are automatically redirected from www.chinadaily.com.cn to europe.chinadaily.com.cn

9 3) Mobile Advertising

10 China Daily New App TYPE:Web App REGIONGlobal PLATFORMS:iOS, Android, Windows8, Blackberry, Sony Reader, Kindle and Nook DOWNLOADS:832,265 Total DAILY USERS:8,069 Per Day Annual Average STANDARD AD OPTIONS H x W (px)PRICE (GBP£) Interstitial Page Adaptive £800 per day Footer Banner Adaptive £600 per day

11 4) Other Advertising

12 Other Advertising China Daily has a portfolio of other print and digital publication each with their own individual print advertising opportunities and rates: The China Daily Brand China Daily (Home Edition) China Daily European Weekly China Daily USA Weekly China Daily USA Daily China Daily Hong Kong Edition China Daily Asia Weekly China Daily Africa Weekly China Daily Special Reports China Watch Online Options Mainland China Geo-Target Europe Geo-Targeting Americas Geo-Targeting Hong Kong Geo-Targeting Greater China Geo-Targeting Asia & Middle East Geo-Targeting (Minus Greater China) Australasia Geo-Target Africa Geo-Targeting Please contact your China Daily Account Manager for specific options and rates.

13 For additional information or to book advertising please contact: Marketing & Business Development Department c/o SKS Media DD +44 (0)20 3286 8737 chinadaily@sksmedia.co.uk China Daily UK Co. Ltd London Office 90 Cannon Street London, EC4N 6HA F +44 (0)20 7398 8260 chinadaily.com.cn

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