2. Part 1: Self Promotion  Facebook  Twitter  Free websites/blogs Part 2: Promotion Through Community Resources  How to do a Media Release  Community Calendars  Other Tools

5.  facebook.com homepage  Enter personal information  Fill out profile information and add a picture  Go to your e-mail to complete process  *Remember this is your PERSONAL account, NOT your business/group page *Remember this is your PERSONAL account, NOT your business/group page

6.  Login into your personal FB account  Pages  Create a page  Choose classification and enter basic info ◦ Description, contact info, location, meetings  *Remember this is group information  Tutorial Tutorial

7.  Like your own page  Shows how popular your page is  Is feedback for your group  Liking posts builds a relationship and shows the user you are interested

8.  Used: ◦ Method of interacting with other users ◦ To give credit to a user ◦ Maintain connection  @___ creates a link to that user’s profile ◦ AND will show up on their newsfeed

9.  Click on face or object  Type user or group name and select from list

10.  Add photos, posts and finish filling out profile before inviting friends  Keep your page active and updated  Active vs. inactive FB page Activeinactive

11.  Like your own page  Like other group pages with related interests  Focus on building local connections, as those connections will be the most useful  1 event= (minimum) 1 post/1 photo  1 group meeting= (minimum)1 post 1 group meeting= (minimum)1 post

13.  Sign-up on twitter.com homepage  Choose username (short and relevant) ◦ @NCC_Ptbo  Choose people to follow  Fill out profile (Building a brand)  Tutorial Tutorial

14.  Tweet: 140-character message ◦ Example: Get your #NCCgala tix by Tuesday bit.ly/Yj684t One Night in Mexico here we come! @LaHaciendaPTB#NCCgalabit.ly/Yj684tLaHaciendaPTB  Retweet: Re-sharing someone else’s tweet ◦ Example: RT@ArtSchoolofPtbo Art-a-thon tomorrow bit.ly/1lGgv1F#keepitlocal #lovelocalpt boArtSchoolofPtbobit.ly/1lGgv1F#keepitlocal#lovelocalpt bo

15.  @___ = username  A way to reference/mention another user in a tweet  Example: Thank you @NCC_Ptbo for the fun trip @peterboroughlib

16.  @NCC_Ptbo looking forward to seeing you at the presentation Tuesday  Tuesday May 1 @NCC_Ptbo will be giving a presentation at our monthly meeting ◦. @NCC_Ptbo will be giving a presentation at our monthly meeting Tuesday

17.  Used to find conversations on a certain topic ◦ Example: #immigration #keepitlocal #christmas  Used for other users to follow the topics you regularly post in your tweets ◦ Example: #DiversityAdvantage

18.  All of the tweets on your homepage  Include: ◦ Your tweets ◦ Tweets that you are mentioned in ◦ Tweets from the people that you follow

19.  Keep active even if you do not have upcoming events  Retweet tweets related to your cause or tweet relevant news to keep followers interested  Example: CAR #refugees needs are growing and @UN is seeking ₤163m in aid to support http://ow.ly/vTgkc  Follow users with related causes, supporters and users your group interacts with

20.  Let’s try together:

21. www.tumblr.com ◦ Beginner, visual, fewer options  www.blogger.com www.blogger.com ◦ Intermediate – Need Google/Gmail account  www.wordpress.com www.wordpress.com ◦ Advanced – Many options and more control

22.  http://www.webs.com/ http://www.webs.com/  http://www.wix.com/ http://www.wix.com/  http://www.weebly.com/start/ http://www.weebly.com/start/  www.jimdo.com www.jimdo.com

25.  Catchy headline that describes what is exciting about your story  Write in the third person  First paragraph that contains the who, what, where, why, when and how  Subsequent paragraphs ◦ Upbeat ◦ Short ◦ Catchy ◦ The human factor - Quotes

26.  Subsequent paragraphs (continued) ◦ Vital details ◦ Statistics ◦ Sponsors ◦ Goals ◦ Don’t be too promotional (e.g., “Buy Tickets Now!”) ◦ Your group’s contact information  End with -30- (end of story)

28. Kawartha Nowwww.kawarthanow.com Kijijiwww.kijiji.ca Knowaboutnetworkhttp://www.knowaboutnetwork.com/events/add_event/ addevent.php/Peterborough/ON/ KWIChttp://www.kwic.info/user My Kawarthahttp://pop.mykawartha.com/calendar Peterborough Community Calendars www.peterborough.communitycalendars.org Peterborough Examinerwww.peterboroughexaminer.com Peterborough Promotionswww.peterboroughpromotions.com Snap Peterboroughwww.snappeterborough.com TV Cogecohttp://www.tvcogeco.com/peterborough/psa

30.  Public Library bulletin board  Trent University bulletin boards across campus  Bulletins at related restaurants or stores  Postering downtown  NCC Newsletter  Radio stations  TV news  The Arthur (Trent University newspaper)  Word of mouth  Zoo Bulletin  Other non-profit organizations

31. Now make use of all of your tools! Questions?