1. Why Government is Critical Legislate Mandatory or Permissive Fortification Legislate Mandatory or Permissive Fortification Regulation & Food Control and Safety is a Public Function Regulation & Food Control and Safety is a Public Function Bread Supply is National/Strategic Commodity Bread Supply is National/Strategic Commodity Policies Critical: Price Control, Subsidy or Production Quotas, Taxes on Inputs Policies Critical: Price Control, Subsidy or Production Quotas, Taxes on Inputs

2. Clarify Government Action Options Shift Priorities & Absorb Costs in Budget Shift Priorities & Absorb Costs in Budget Free Private Market to Set Bread Price & Shift Priorities to Fund Public Functions Free Private Market to Set Bread Price & Shift Priorities to Fund Public Functions Seek Donor Assistance (Temporary) Seek Donor Assistance (Temporary) No Action: Posture, Raise Objections and Allow Anemia to Continue No Action: Posture, Raise Objections and Allow Anemia to Continue

3. Role of Governments Role of Governments Achieving National Goals Achieving National Goals National Health, Education & Social Gains National Health, Education & Social Gains National Economic Development National Economic Development Public Support & Approval Public Support & Approval Fortification is Good Politics Fortification is Good Politics

4. Different Sectors Mean Different Goals, Benefits and Concerns Ministry of Health: Benefit: Lower MNM Health Care Costs Benefit: Lower MNM Health Care Costs Concern: Safety/Toxicity Concern: Safety/Toxicity Food Control (MOH/MOA): Benefit: Expanded Responsibilities Benefit: Expanded Responsibilities Concern: Technical Capacity, Funding Concern: Technical Capacity, Funding Ministry of Agriculture: Benefit: Productivity of Rural Sectors Benefit: Productivity of Rural Sectors Concern: Promoting Imported Product Concern: Promoting Imported Product

5. Different Sectors Mean Different Goals, Benefits and Concerns Ministry of Education: Benefit: Improved Performance of Investments Benefit: Improved Performance of Investments Ministry of Supply: Ministry of Supply: Benefit: Expanded Responsibilities & Milling Sector Modernization Benefit: Expanded Responsibilities & Milling Sector Modernization Concerns: Capacity, Liability Concerns: Capacity, Liability Ministry of Finance: Ministry of Finance: Benefit: Increase Productivity Increase Revenue Benefit: Increase Productivity Increase Revenue Concerns: Price Controls, Subsidies Concerns: Price Controls, Subsidies

6. Media Advocacy & Public Relations Education Channel General Public Awareness General Public Awareness Leadership and Professional Circles Leadership and Professional Circles Crisis Communications Educate the Media against Misinformation Educate the Media against Misinformation Introduce them to Your Sources Introduce them to Your Sources

7. Media Advocacy & Public Relations The Work Environment Work With Deadlines Work With Deadlines Need Story “Hook” - Timely or Popular Need Story “Hook” - Timely or Popular Like to Feel Important Like to Feel Important The Language The Language Straight Forward, Headlines, Straight Forward, Headlines, Pictures and Graphs Pictures and Graphs Quotes and Names Quotes and Names

8. Media Advocacy Tools Press Release Press Release Fact Sheets Fact Sheets Photos and Videos Photos and Videos Press Kit (Do their Work For Them!) Press Kit (Do their Work For Them!) Press Briefings & Preview Events Press Briefings & Preview Events Staging Public Events Staging Public Events Media Specific Journals Media Specific Journals The Telephone The Telephone