1. Festival Management: An Overview Central Luzon Tourism Capability Building Seminar-Workshop Angeles City March1, 2013 Author: Riya Brigino Lopez Co-Authored and Delivered by: Nilo C. Agustin

2. Management Functions/Processes ORGANIZING PLANNING LEADINGCONTROLLING

3. WHAT TO PLAN? Is it about… 1. ARTS 2. CULTURAL FESTIVAL 3. LOCAL PRODUCE/PRODUCTS 4. HEROES/HEROINES 5. NATURE FESTIVAL 6. HISTORY, MYTHS AND LEGENDS 7. IMPORTANT EVENTS 8. LOCAL VALUES, CUSTOMS ETC. 9. HERITAGE 10. CELEBRATION OF FAITH/THANKSGIVING * REFER TO CULTURAL RESEARCH DATA

4. PRE-PLANNING STAGE Environmental scan Cultural Resource Mapping * Cultural Research Data Organization and Analysis

5. Planning a FESTIVAL 1. Brainstorm on the CONCEPT 2. Categorize the OUTPUTS (activities, objectives, design, marketing strategies, etc. ) 3. List the FESTIVAL OBJECTIVES (Three Folds of Society) 4. Choose the FESTIVAL ACTIVITIES (presentations, performances, exhibits, street parade etc.)

6. Planning a Festival 5. CALENDAR the events 6. Decide on the VENUE (event and activity sites/centers) 7. Review, revise and internalize the PLAN.

7. A Festival Plan A. Festival Title - Relevance and Significance - Character and Personality B. Brief Description of the Festival - a precise statement about the festival C. Objectives - SMART - Three Folds of Society

8. A Festival Plan D. Calendar of Activities - Pre-event and Post-Event Timelines - Festival Program of Activities (Event, Date and Venue) E. Budget Plan - Financial Viability of the Festival - Accountability

9. I. Professional Fees II. Transportation and Travel III. Food and Beverage A. Rehearsals B. Festival Days IV. Production A. Costumes B. Props C. Musical Instruments D. Technicals V. Contracted Services VI. Rentals VII. Representation VIII. Others Total Required Budget Total Amount Requested Other Sources

10. A Festival Plan F. Organizational Structure - Organizational Chairman, Vice Chairman, ExCom, Festival Director, Administration, Finance, Production - Functional Working Committees

11. G. Marketing and Promotion Plan 1. Publicity and Promotion - Festival Image (creatives: logo, posters, letterheads, banners, streamers, etc.) - PR and Publicity Plan (slant of releases) Tri-media Exposure 2. Marketing Plan - Corporate and Institutional Partners - Community Involvement - Partnership Agreement

12. WHAT DO WE ORGANIZE? RESOURCES: HUMAN ORGANIZATIONAL AND FUNCTIONAL STRUCTURES MONEY DETAILED BUDGET AND SOURCES MATERIALS INVENTORY AND SOURCES MACHINE ETC. TECHNICAL AND PHYSICAL ARRANGEMENTS

13. LEADING: THE ACTUAL IMPLEMENTATION OF THE PLAN LEADING is not just - DELEGATING THE TASKS - PUSHING PEOPLE TO WORK - ENSURING THAT THE PLAN IS BEING IMPLEMENTED NO MATTER WHAT

14. LEADING MEANS 1. SETTING THE MOST CONDUCIVE WORK ATMOSPHERE 2. NURTURING THE PEOPLE AND THE PROCESS OF IMPLEMENTATION 3. ABILITY TO SHIFT ROLES IF AND WHEN NECESSARY (MICRO AND MACRO MANAGEMENT)

15. CONTROLLING 1. KNOWING THE STATUS OF THE PROJECT AND ABILITY TO CHANGE COURSE IF NECESSARY (Evaluation is the key to “control ”) 2. CONFRONTING PROBLEM HEAD ON AND LEARNING FROM IT 3. SETTING APPROPRIATE RULES AND GUIDELINES CONTROLLING DOES NOT MEAN POWER OR MAKING ONE’S POWER FELT

16. IN SHORT, A COMPREHENSIVE PLAN IS THE KEY TO SUCCESS

17. Festivals are NOT just about WINNING A COMPETITION but a SOCIAL RESPONSIBILITY

18. S A L A M A T P O!