1. Quote to define campaign goes here – can run to two lines. INDEPENDENT BAR PROMOTION Be the perfect tipple at the social event of the week The kind that puts your brand in a highly premium environment inhabited by the most affluent and discerning audiences – and then pitches your product as the perfect accompaniment to whichever political documentary or subtitled allegorical romance happens to be playing. In other words, gets your product in 16 Picturehouse and 10 arthouse independent cinemas nationwide, and then promote and support it with various physical and digital assets. What kind of bar promotion? Why Independent Cinema? Arthouse bars are bustling social centres within communities where going to the cinema isn’t just a great way to kill a few hours – it’s a social and cultural ritual. This promotion offers a fantastic opportunity to build brand association with the UK’s leading independent cinema chain (supplemented by a host of high profile standalone sites) and get those ever-sought-after ABC1 25-44s chattering about your brand. Get the Chattering Classes really talking – about your brand.

2. Quote to define campaign goes here – can run to two lines. Asset Est. 3 Month Impacts Gross Value (£) 10” branded sponsorship ident1,324,494*£79,470 E-Newsletter1,119,000£48,000 Website1,200,000£24,000 2x Roller banners, 1x Quad, 2x Counter Cards 1,324,494*£44,000 Magazine, 1x full page ad200,000£140,000 Total3,843,494£335,470 INDEPENDENT BAR PROMOTION Be the perfect tipple at the social event of the week 26% more likely than the average cinemagoer to go for a drink immediately after the film 78% of Picturehouse audience are ABC1. 88% of ABC1s are heavy cinemagoers. Investment Branded foyer assets will drive footfall to the bar, where your brand will be promoted by POS counter cards and beer mats. Outside of this, a 10” ident on screen and a full page ad in the popular Picturehouse Recommends magazine will highlight the promotion. A significant online presence can also be built around the exhibitor websites and social media channels. An Integral Presence On Screen Ident before all films approved for alcohol advertising within campaign timeline (Alternative: 30” spot on all key film releases in campaign timeline.) Online Presence in Picturehouse’s weekly e-newsletter, and presence on the chain’s homepage as well as cinema homepages for relevant sites. Magazine & Foyer Sponsorship will be highlighted by a full-page ad in the quarterly Picturehouse Recommends magazine, along with roller banners and quads in the foyer. Counter cards and post cards will be placed on the bar itself. Social Media Picturehouse will promote the sponsorship through its social media channels, including regular tweets and Facebook updates. * 16 PH sites with bars plus 10 highest footfall indies with bars. ** Includes initial production and delivery, then one copy change/refresh All asset creative subject to cinema approval and restricted by availability. £135,000 gross 3 month package investment (inclusive of all production hard costs**):