1. Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.1 HOH App Launch & Veterans Day Strategy Outline 1.TMP creates a “Support Veteran employment” icon or graphic and posts cross platform with the message “share this photo and tag your Veterans Day photos with #VZhiresheroes to support Veteran employment” 2.Each share of the photo/hashtag post could be supported by a donation or contest entry (budget permitting) 3.Consumer properties share the graphic 4.TMP will aggregate & share a selection of photos submitted/tagged 5.Comment on user’s submissions to drive them to apply  “Thanks for your submission, please check out more photos and available positions for Veterans at verizon.com/careers/military” 6.Submit idea to parade outlets for potential shares/coverage of the promotion Hiring Our Heroes App- Promotional Outline 1.Promoted mobile only FB post ads driving app download (additional funds required) Allows user to install app action directly onto their device from the unit Promotional Dates: Veterans Day parade through the end of the month Include a screenshot of the app in the post Target according to veteran specifications, i.e. Interest: Veteran, Military, Military Employment, Vet Jobs, etc. 2.Cross platform posting series explaining each feature of the app (w/Screenshot) linking to the download destination Encourage app partners to share these posts 3.Posting on key milestones Ex: 1000 downloads etc. 4.Engage any key internal influencer’s to promote and share app 5.Branded content RFP’s to key military and tech influencers Veterans Day Outline Overarching Recommendations: Support Military Jobs Graphic & UGC Promotion (Sample Graphic: Wal-Mart) (Sample Ad Placement: AppGratis)

2. Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.2 HOH App Launch & Veterans Day Strategy Outline VZ Component Enhancements: 1.Float 1.Include hashtag call out in signage within float banner design 1.Nasdaq 1.Encourage employees to share graphic & hashtag their photos from the event 2.Use group bell picture as a cover photo on FB 3.Repost media coverage and tag the media outlet 4.Do we know what network/time this will air? 2.National Parade Coverage 1.Do we have a list of coverage providers? 2.Potential targeted posts with local market viewing details TMP Additional Promotion: 1.Sample posting schedule (view insert) 2.Event Check-in Create a check in location on FB for the parade Post transitioning military link on place page that exists already 3.Potential attendance at the event to capture content & Drive Hashtag 4.Employee Vets at the parade? Mention/tag them on social, capture quotes etc. 5.Listening & conversation monitoring Engage key influencers covering the event through sharing content Fox News, ect. Share their coverage Tweet at them with Verizon hashtag to pick up the story Any pre parade contact with influencers is preferable Sample Posting Schedule – Veterans Day Pre Event: o 11/8: We’re gearing up for tomorrow’s #VeteransDay Parade in #NYC. Be sure to keep an eye out for the #Verizon float and #share your photos with us using #VZHiresHeroes (targeted to NY Area) o 11/10: To honor our #veteran employees, we’re proud to be ringing the opening bell at the @Nasdaq tomorrow. Keep an eye out for us! #HappyVeteransDay #VZHiresHeroes During Event: o 9AM: Nasdaq w/cover photo swap out w/employee pictures from the event o 11AM: We salute and honor all who served our country. #HappyVeteransDay! #VZHiresHeroes o Noon: We’re ready for a great day with our Nation’s heroes at the #VeteransDay Parade in #NYC. Share photos of you and your #veteran with us by using #VZHiresHeroes o 4PM: TBD: parade, UGC, & Float photos Post Event: o 11/12: TBD: best user content post