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Building Superior Membership and Accreditation Value MAACBA Annual Meetig New Brunswick, NJ October 17, 2014
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Global business environment Introduction Business & management practice Higher education industry …in a world of unprecedented change The challenge
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Accreditation Introduction Thought leadership Value-added services …to advance quality management education worldwide through The mission
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2014 Members 1,436 ♦ 88 Countries Educational 1,385 Corporate 51 Accredited 716 ♦ 48 Countries Events 80 ♦ 20 Countries + 30% + 25% + 45% Since 2009 Introduction AACSB in
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Introduction Reach of AACSB International Distribution of schools as of September 2, 2014. AACSB-accredited members present No AACSB members present AACSB members present
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Introduction Tampa 1916/2004 Amsterdam 2014 Singapore 2009
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Building value through globalization Globalization and 2020
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Recommend strategies and structures to significantly increase AACSB’s achievement of its global mission, providing for superior membership advantage as well as quality improvement and quality assurance services, with a particular focus on emerging economies. AACSB 2020 Globalization and 2020
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> 15 members - Co-chairs Santiago Iniguez & Mark Rice > Process and methodology - Global research - International focus group meetings - Threaded discussions - Face-to-face 2020 meetings About AACSB 2020 Globalization and 2020
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For AACSB, globalization has… > Enhanced services and collaboration > Increased knowledge and influence > Provided additional scale and resources 2020 aims to build on initial success, leveraging globalization to create superior membership and accreditation value.
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2020 Themes > Increase engagement > Enhance value through regionalization > Foster international collaboration > Strengthen the brand Globalization and 2020 Developing recommendations that…
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2020 Timeline Globalization and 2020 2014 2015 Global engagement & feedback Initial Themes 2020 launched Final Report
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Accreditation Building value through accreditation
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Changing a culture Compliance > Innovation Academic > Professional Quality > Impact Training and education Communication Learning AACSB Accreditation Leading through accreditation
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22 volunteer training events 570+ participants 40 accreditation seminar events 1,900+ participants 40+ feature articles 600+ web posts 12 early adopter schools Implementing 2013 Standards Education Training Communication Learning Accreditation
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Thinking broadly about impact Supporting efforts to diversify faculty models Revealing opportunities to improve accreditation What have we learned so far… 2014-2015 75% Continuous Improvement Reviews Accreditation
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an accreditation management system Manage accreditation processes Store vital information Communicate among teams, committees, mentors & staff Improve staff efficiency and documentation Reduce burden to schools Leverage for best practices AACSB Investing in… Accreditation
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Financial models & strategies Comparable data, tools, and information Education – business schools and institutions Accreditation support AACSB Changing market conditions Declining public and institutional support Opaque financial structures Helping schools with… Accreditation
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the marketing value of accreditation Focusing on distinctive missions Increasing external visibility and recognition Providing marketing support Global digital marketing campaigns Marketing platforms and lead generation Broad education, communication, and media AACSB Building the… Accreditation
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Visioning initiative and CIME Building value through vision and leadership
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Exploring > Future roles of management in society > Evolving expectations of management education > Emerging opportunities for business schools Engaging > Higher and management education leaders > Business and government leaders > Students and alumni The Process Visioning initiative and CIME
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2014 2015 2016 Future roles of management in society Evolving expectations of management education Emerging opportunities for business schools ICAM 2015 ICAM 2016 ICAM 2014 The Timeline Visioning initiative and CIME Centennial
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Business Practices Council (BPC) > Created in 2013 > 9 business practitioners > 4 academic leaders with business experience A collaborative partnership of business and management education to inform gaps between business school graduates and employer needs, while supporting business school innovation, engagement, and impact. Engaging Business Practice Visioning initiative and CIME
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President & CEO Position Description > I nternational experience; global outlook > Demonstrated leadership capacity in diverse environments > Knowledge of higher and management education Timeline > Position announcement – April 2014 > Finalists selected – November 2014 > New CEO announced – January 2015 Bridging Two CEOs Visioning initiative and CIME
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