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Business Web Design & Marketing Dignity for Children Students Lesson 1 Introduction.

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Presentation on theme: "Business Web Design & Marketing Dignity for Children Students Lesson 1 Introduction."— Presentation transcript:

1 Business Web Design & Marketing Dignity for Children Students Lesson 1 Introduction

2 Welcome!

3 Introduction  Name  Class  Major Subjects  What do you expect from this course?

4 Get to know me  Bachelor of Accountancy from Malaysia University  Worked in Multi National Companies in Singapore for about 7 years  Learned about online business in Singapore  Started my journey into creating websites for business  Full time marketing websites

5 What you will learn?  Create a Professional Website Without Programming Knowledge  Collect Payments From Your Website  Marketing your Website Without Spending A Fortune  9 Common Mistakes To Avoid In Creating Your Website

6 6 Agreement  Interactive class  Attendance is compulsory for all classes  8 weeks in total with tutorials on Friday  Homework must be completed  Hands-on class with computers

7 17.09.2015 Website

8  Compilation of a few pages and pictures that can be accessed online  Who owns the website?  Who has full control on the website?

9 17.09.2015 Website Scripts

10 17.09.2015 Wordpress

11 WordPress  Content Management System Online  Free or need to pay?  Download & create professional website  Business website  Blogging  eCommerce website  Directory website

12 Difference

13 Which WordPress to use? Features.COM.ORG Domain NoYes Hosting NoYes Install ThemesNoYes Install PluginsNoYes Full ControlNoYes Google RankingNoYes

14

15 URL/Domain Name Which is Website?  www.wix.com www.wix.com  www.wordpress.com www.wordpress.com  www.website.com www.website.com  www.squarespace.com www.squarespace.com  www.weebly.com www.weebly.com  www.dignityforchildren.org www.dignityforchildren.org  www.blogspot.com www.blogspot.com

16 Domain names

17 Most popular domain names .com .net .org  country specific: .us .com.my .my .asia

18 BREAK

19 Keywords  What is keyword  Why is keywords important  How to choose keywords for your website  Which is the buying keywords  Country specific

20 Hands-On  Keyword planner tool

21 Group Topics 1. Food & Beverage 2. Sewing & handicrafts 3. Modern Farming 4. Wood Works 5. Hair Saloon 6. Manicure & pedicure

22 Hands on: WordPress  Login to Wordpress dashboard: Username: Password:  Permalinks - search engine friendly URL  Discussion - reduce spams from robots  General - configure local timezone

23 Website Page Title  Keyword Search Engine  7 words maximum  60 characters maximum  keywords - first 3 words

24 Website Pages  Home  About Us  Services  Contact Us

25 W1 HOMEWORK  Research on keywords on your niche  Download keywords  Create Website Title  Create Website Menu

26 Next week  Website Page Title  6 Essential Pages  How to write Contents  Where to get pictures


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