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Published byNicholas Ferdinand Knight Modified over 9 years ago
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av100 Adding 100% value To its members.
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In a Nutshell The Business: creating a business community to facilitate the needs of small and medium sized enterprises (SMEs). The Opportunity: capitalizing on the fragmented and largely untapped market of SMEs. The Market: SMEs within selected industries. The Concept: building an international Econet.
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Business Creating a business community to facilitate the needs of small and medium sized enterprises (SMEs). Providing local support in a global market. Support will be in the form of professional services providers (PSPs) who embrace the entrepreneurial spirit.
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Opportunity To capitalize on the fragmented and largely untapped market of SMEs. SMEs know that in order to grow the business there is a need for expertise in other commercial aspects of the business. The big management consultancies won’t provide the necessary detailed attention. SMEs are looking for an all encompassing but tailor-made service on a local / international level.
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Target Market SMEs who fall into the following categories: Post start up Looking to expand into new markets Within the following industries: Internet & high technology Media & leisure Light manufacturing
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Essentials to Growth All SMEs need but cannot necessarily afford expertise in all commercial & professional areas. This has to be “cost effective” & “user friendly” applied from a range of specialities. With av100, SMEs can choose from a menu of applicable services. av100 can put a complete package in place thus ensuring total peace of mind.
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Service Offerings av100 Marketing Consultancy av100 Products Recruitment Legal Media Accountancy Marketing/ Communications Finance/ Investment Web design/ Consultancy
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International Econet Members Partners PSP SME
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100% Added Values Members Experience local Professionals Partnership Resource Intelligences Skills Entrepreneurs global
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3M’s = 100% The objective of av100 is to provide a One Stop Shop for: Management Markets Money (from the av100 partnerships) At affordable rates Seamlessly & Without unnecessary interruption to the SMEs.
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Relationship Management Members Account Manager Partners
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100% Successful
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Potential Recent UK government “incentives” to encourage enterprise. Risk minimisation through a “pre-selected” quality portfolio of SMEs. Growth with the portfolio & individual SMEs. Opportunity to offer services e.g. IPO work once the SME is of a certain “size”.
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Business Models A balanced portfolio (not just Internet) Corporate finance Trouble-shooting Revenue sharing Joint venture fees
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Marketing Strategy Accelerated kick-start through referral from partners. Brand building activities: Offline advertising Promotional/event marketing Offline/online public relations Strategic co-operations with government agencies
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Rewards Through equity Through charging for specific services New business potential The next Microsoft? Second opinion service
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In a Nutshell The Business: creating a business community to facilitate the needs of small and medium sized enterprises (SMEs). The Opportunity: capitalizing on the fragmented and largely untapped market of SMEs. The Market: SMEs within selected industries. The Concept: building an international Econet.
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Work Process SME registers and fill in elevator test. Account manager (ACM) screens and evaluates potential of member. ACM identifies member’s need and contacts respective partners to provide an initial consultation pro bono. In second stage, partners are invited to bid for the work – in some cases against competition.
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Characteristics of Partners Chosen by their disciplines Commitment to the members Work capacity Dedicated contact base Entrepreneurial outlook Expansion vision Conforms to quality standards
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Rewards to Partners Opportunity to bid for new potentially international work. Overseas exposure. Work with other professionals. Share in some of the equity upside. Become a part of the av100 econet. Potential to work with the next ebookers.com, First Direct or Emap.
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Next Steps Establishing next work of partners in the respective regions. Securing finance. Setting up account managers.
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