1. LifeCycle - Cycling as a life long approach 4.10.2012 Bike Brno Conference Karl Reiter, FGM-AMOR LifeCycle Cycling as a life long approach

2. LifeCycle - Cycling as a life long approach 4.10.2012 Bike Brno Conference Karl Reiter, FGM-AMOR A healthy city

3. LifeCycle - Cycling as a life long approach 4.10.2012 Bike Brno Conference Karl Reiter, FGM-AMOR Health and Mobility 7.217 28.000 42.000 death through road accidents death through traffic-caused emissions death through lack of physical activities Traffic-caused deaths in Austria, Switzerland and France

4. LifeCycle - Cycling as a life long approach 4.10.2012 Bike Brno Conference Karl Reiter, FGM-AMOR The „vision“ of the 60ies and 70ies

5. LifeCycle - Cycling as a life long approach 4.10.2012 Bike Brno Conference Karl Reiter, FGM-AMOR Babies travel safe in the bike trailer To start already before the baby is born in pre birth classes

6. LifeCycle - Cycling as a life long approach 4.10.2012 Bike Brno Conference Karl Reiter, FGM-AMOR

7. Mobility toys trips Advertising SPLIT 3SPLIT 2 SPLIT 1 Source: BMVIT 1995, FGM-AMOR 2002, 2003

8. LifeCycle - Cycling as a life long approach 4.10.2012 Bike Brno Conference Karl Reiter, FGM-AMOR Cycling is part of the game www.mobile-bambini.eu

9. LifeCycle - Cycling as a life long approach 4.10.2012 Bike Brno Conference Karl Reiter, FGM-AMOR Kindergarten & Mobility - Learning how to Bike - Certificate „I can bike“ - Picture stories concerning cycling - by bike to the kindergarten - change the kindergarten environment

10. LifeCycle - Cycling as a life long approach 4.10.2012 Bike Brno Conference Karl Reiter, FGM-AMOR Learning how to bike

11. LifeCycle - Cycling as a life long approach 4.10.2012 Bike Brno Conference Karl Reiter, FGM-AMOR Certificate „I can bike“ I can balance photo Picture stories about cycling

12. LifeCycle - Cycling as a life long approach 4.10.2012 Bike Brno Conference Karl Reiter, FGM-AMOR Rituals and story telling

13. LifeCycle - Cycling as a life long approach 4.10.2012 Bike Brno Conference Karl Reiter, FGM-AMOR Make a change _ Papa taxi

14. LifeCycle - Cycling as a life long approach 4.10.2012 Bike Brno Conference Karl Reiter, FGM-AMOR Teaching the next generation to step away from the car Source: XtraMOBIL AG

15. LifeCycle - Cycling as a life long approach 4.10.2012 Bike Brno Conference Karl Reiter, FGM-AMOR

19. Home zones a chance for healthy development

20. LifeCycle - Cycling as a life long approach 4.10.2012 Bike Brno Conference Karl Reiter, FGM-AMOR Number of friends on average Share of trips to visit friends done without supervision of adults Social contacts of parents on average 5 year old children and their parents No / little car traffic Lots of car traffic Home zones generate friendschip

21. LifeCycle - Cycling as a life long approach 4.10.2012 Bike Brno Conference Karl Reiter, FGM-AMOR

22. Desire and reality Mobility behaviour on the way to school children 10-14 Modal share cycling traffic Desired modal share cycling

23. LifeCycle - Cycling as a life long approach 4.10.2012 Bike Brno Conference Karl Reiter, FGM-AMOR Desire and reality Mobility behaviour on the way to school children 10-14 Modal share cycling traffic Desired modal share cycling

24. LifeCycle - Cycling as a life long approach 4.10.2012 Bike Brno Conference Karl Reiter, FGM-AMOR 5‘ before school starts...... and 5‘ after ESTABLISH AWARENESS... Who is to blame?

25. LifeCycle - Cycling as a life long approach 4.10.2012 Bike Brno Conference Karl Reiter, FGM-AMOR „Mobility - Akupunktur“ School streets Bolzano Streets in front of schools are closed for motorized traffic for 15-30 min in the morning and in the afternoon Additionally guided walks to the school http://www.eltis.org/index.php?id=13&lang1=de&study_id=214 http://www.eltis.org/index.php?ID1=7&id=61&video_id=24

26. LifeCycle - Cycling as a life long approach 4.10.2012 Bike Brno Conference Karl Reiter, FGM-AMOR THE TRAFFIC SNAKE GAME Duration: One week Slogan: Safe and eco-friendly ways to school Idea: Each class sets its own realistic goals, how many car trips can be shifted to more sustainable modes of transport Europe: Played in 900 schools in Belgium, 700 in the NL, in DE, AT, www. schoolway.net

27. LifeCycle - Cycling as a life long approach 4.10.2012 Bike Brno Conference Karl Reiter, FGM-AMOR Cycling Training Primary Schools

28. LifeCycle - Cycling as a life long approach 4.10.2012 Bike Brno Conference Karl Reiter, FGM-AMOR Bike to work Teams go to work by bike (or by sustainable modes) Duration of action is 2 months On 50% of working days the team should go to work by bike Teams consist of 2 – 4 persons within one company Raffle to win prizes

29. LifeCycle - Cycling as a life long approach 4.10.2012 Bike Brno Conference Karl Reiter, FGM-AMOR ADFC New residents‘ tours in Germany Idea: Citizens who have recently moved must reorganize their mobility behaviour Goals: let them experience cycling in new city, show them cycling connections, give them information about new city

30. LifeCycle - Cycling as a life long approach 4.10.2012 Bike Brno Conference Karl Reiter, FGM-AMOR Realisation: exchange of experiences with existing tours, training workshops for tour guides, local organization of tours, various themes: historical, cultural, shortcuts, commuters, beergardens,.... ADFC New residents‘ tours in Germany In 2010: 134 tours in 39 cities offered 20 participants in average more than 2.000 participants!

31. LifeCycle - Cycling as a life long approach 4.10.2012 Bike Brno Conference Karl Reiter, FGM-AMOR Bike and Buy

32. LifeCycle - Cycling as a life long approach 4.10.2012 Bike Brno Conference Karl Reiter, FGM-AMOR Bike and buy

33. LifeCycle - Cycling as a life long approach 4.10.2012 Bike Brno Conference Karl Reiter, FGM-AMOR supported by EAHC Cycling for elderly

34. LifeCycle - Cycling as a life long approach 4.10.2012 Bike Brno Conference Karl Reiter, FGM-AMOR Cycling for Health Schemes, UK Goal: Introduce cycling as a way to improve people’s health Target group: participants whose health is considered to be at risk and who might benefit through regular cycling (e.g. obesity, long-term illness) hospital patients recovering from an operation older people taking part for social reasons All participants are referred to CTC by their General Practitioner (doctor).

35. LifeCycle - Cycling as a life long approach 4.10.2012 Bike Brno Conference Karl Reiter, FGM-AMOR Cycling for Health Schemes, UK Key elements: Cycling in confined, off-road area first; then progression to quiet roads 6-12 week programme with weekly activities build up mileage, e.g. from 3 miles to 20 miles, max 12 people per session split up groups into skills levels if necessary volunteers carry on cycling with the group as ride leaders after the programme (sustainability)

36. LifeCycle - Cycling as a life long approach 4.10.2012 Bike Brno Conference Karl Reiter, FGM-AMOR Results and statement of pedelec test users To get additional power is great –Perfect for cycling up hills –The radius of activities extends – „the city feels like smaller“ I am not sceptic anymore the family and friends reacted positive It is appropriate for every day trips and leisure trips „I perceive my environment completly different and much more intensive than as car driver“ Pedelec (E-Bike) tests for elderly

37. LifeCycle - Cycling as a life long approach 4.10.2012 Bike Brno Conference Karl Reiter, FGM-AMOR Children learn by imitation

38. LifeCycle - Cycling as a life long approach 4.10.2012 Bike Brno Conference Karl Reiter, FGM-AMOR Links to active mobility www.eltis.org www.bicy.it www.mobile-bambini.eu www.lifecycle.cc www.cyclelogistics.eu www.trendy-travel.eu www.healthyregion.eu www.active-acess.eu

39. LifeCycle - Cycling as a life long approach 4.10.2012 Bike Brno Conference Karl Reiter, FGM-AMOR ¡Thank you! Karl Reiter FGM-AMOR, Austrian Mobility Research reiter@fgm.at www.fgm.at reiter@fgm.at