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Published byJeffrey Hutchinson Modified over 9 years ago
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Share-My-Toys Sandra Corwin
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Mission Statement Share-My-Toys is a start-up company that sells timeshares of recreational equipment for outdoor activities inn southeastern Idaho and western Wyoming.
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The Team Sandra Corwin, CEO o B.S., Business Administration, Idaho State University o Product Manager, Anaconda Kayaks and Canoes, Redding, CA, 6 years Ernesto Candelaria, CFO o M.S., Accountancy, University of Montana o CPA for KPMG Accounting Firm, 12 years o Private CPA, Montpelier, ID, 7 years
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Competition Southeastern Idaho has several recreational equipment rental companies but no timeshare companies. SMT has a wider range and greater inventory of equipment. Timeshare gives members ownership. Membership fees provide needed business capitol. Members get more use of equipment for less money.
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5-Year Goals Triple equipment inventory Duble number of memberships Open second outlet in Fish Haven, ID, nearer to Bear Lake
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Objectives Increase market share to 50% Increase annual marketing budget to $250,000 Hire full-time manager of marketing and advertising Hire three more outlet managers
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Risks and Rewards Risks o Potential members might prefer simple rental o Equipment maintenance and replacement schedule might be too conservative o Poor weather could slow membership sales Rewards o Capital from memberships could provide significant, steady revenue stream o Profits could amount to 16% of investment
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How to Contact Share-My-Toys There are three ways to contact us: o Call Sandra Corwin, CEO, at 208-555-3870, ext. 110 o Or call Ernesto Candelaria, CFO, at 208-555-3870, ext. 210 o Or visit our Web site at www.share-my-toys.biz www.share-my-toys.biz
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