1. Charting the course to financial results with the IQ Pill Contoso Marketing Script by Pat Coleman

3. All product launches must navigate a sea of complexity and risk

4. Every board faces tough sailing through these rough waters

5. Market conditions and regulations loom on the IQ Pill's horizon

6. Our projected financial goals await a successful trip through Q3

7. Approve the IQ marketing plan and we'll sail there smoothly

9. $10 million will propel the launch with demand from doctors

11. 5 million on advertising will increase medical awareness

13. Similar spending levels helped us reach our target rate in the past

14. Industry averages validate the projected results of our plan

15. Ad agency figures predict that ad responses will remain predictable

17. $3 million on educational visits will increase the IQ sampling rate

19. Our current program resulted in a 20% increase in sampling

20. The visit program for Company X has been doing extremely well

21. Based on comparable pills we can expect to meet our goals

23. $2 million on sponsoring conferences will increase visibility

25. At previous conferences we measured a 24% increase in visibility

26. The upcoming schedule ensures top decision makers will attend

27. Our sales reps report that conference sponsorship build strong

29. $50 million will smooth the way for demand from consumers

31. $25 million on TV ads will increase consumer awareness

33. $15 million on other ads will increase awareness online and off

35. $10 million on sponsorships will increase visibility

37. The plan will navigate through all regulatory requirements

39. It complies with federal, state and European regulations

41. It follows medical association ethics principles

43. It adheres to trade commission information practices

44. Will Contoso be able to make the Q3 journey to good results?

46. Market conditions and regulations threaten a successful trip

47. Approve the IQ marketing plan and we'll sail there smoothly

48. Charting the course to financial results with the IQ Pill

49. The IQ Pill - Twice as smart in half the time