1. Enterprise E-Learning Success Factors: An Analysis of Practitioners’ Perspective Eyal Sela (The Open University of Israel) Yesha Y. Sivan (Metaverse Labs Ltd. and & Shenkar College) 1

2. גורמי הצלחה ליישום למידה מתוקשבת בארגונים : ניתוח עמדות מובילי הפרויקט אייל סלע האוניברסיטה הפתוחה ד " ר ישע סיון מעבדות מטא - וורס בע " מ ושנקר בית ספר גבוה להנדסה ולעיצוב 2

3. 1.About e-learning 2.Research question 3.method 4.5 Must have factors 5.4 Nice to have factors 3

4. Why Corporate E-learning Increased efficiency and effectiveness of training Fixable Consist information Risk free environment Better retention 4

5. 62% failure in e-learning implementation 5

6. research goal was to find success factors for enterprise- wide e-learning implementation 6

7. method Literature review Construction of semi- structured interview interviews Report and analysis checklist 7

8. results 8

9. Must have widely agreed upon. They must be part of the implementation 9

10. Usefulness and Ease of use Improving perceived ease of use Engaging employees 10

11. experts Learner centered over-abilities‎ duration‎ Relevant benefits‎ Usefulness and Ease of use 11

12. Marketing Understanding the rationale Awareness to e-learning tools Branding 12

13. Emails, electronic brochures, Teasers, portal, videos conferences important events (e.g new product) Marketing 13

14. Management support Give mangers tools to assist employees Get management support Change organizational culture 14

15. Explain the relation to business goals Guide managers Emphasize positive outcomes Management support 15

16. Organizational culture ‏ Learning culture Taking responsibility for one's learning Change studying habits. 16

17. competency as an organizational measure Disseminate success stories ‏ Prevent alternatives (no other teaching solutions) Explain - concept, goals, plans Organizational culture ‏ 17

18. Real need Identifying a real need for the organization 18

19. field agents constitutive event (e.g. enterprise-wide implementations). Real need 19

20. Nice to have should be considered but are more context related 20

21. Time to learn Allocate learning time Or Help employees choose their own times. 21

22. managers to allocate time Routine company policy Or managers to allow learning relevant materials Time to learn 22

23. Support Higher confidence Prevent dropouts 23

24. If necessary: Provide support / only during implantation / No support (Technical - how to use, guidance – explain the learned material, peers support) Support 24

25. Mandatory usage Enforcing e-learning 25

26. "owners” company policies Do not develop optional learning contents Mandatory usage 26

27. Incentives Extrinsic motivation Recognition Or intrinsic motivation Positive experience. 27

28. Certificates, continuing education credits, Personal record. ‏Recognition posting on bulletin boards, contests, quizzes. Or Physical attributes visualization, interactive, colorful, feedback users learning materials that are unavailable otherwise Communicate the contribution to personal development Incentives 28

29. Must have 1.Usefulness and Ease of use 2.Marketing 3.Management support 4.Organizational culture 5.Real need Nice to have 1.Time to learn 2.Support 3.Mandatory usage 4.Incentives 29

30. conclusions Holistic viewpoint Use the checklist 30

31. אייל סלע eyalsela10@gmail.com www.ProductiveWise.com ד " ר ישע סיון yesha@post.harvard.edu www.dryesha.com 31