1. TSTT ANALYTICS

2. CHANGING TELECOMS INDUSTRY CHALLENGES FOR TELCOs Rising customer sophistication and demand. Fast changing technological competitive industry. Saturation of traditional markets. On-going pricing pressures exacerbated by intense competition from OTT providers. Legacy metrics cannot capture today’s growth and profitability BI SOLUTIONS Need for greater insights at the customer level. Need for real time monitoring and performance. Need to develop new business models to capitalize on new revenue streams. BI is critical to analyze data on consumer patterns to offer customized solutions. Need for new performance metrics.

3. TSTT SITUATIONAL ANALYSIS Multiple legacy systems Data management processes Rapidly changing technology Maintaining a fresh and customized product portfolio Automation of services Organizational culture

4. TSTT ANALYTICS SUCCESS STORY Birthed from the CEO’s vision. Core analytic team which was a mixture of external talent and domain expertise.  People  Data  Organization Invested in state of the art analytic technologies to ensure we had the right tools. Embrace the support of analytics from both a top down and bottom up approach.

5. ANALYTIC ACHIEVEMENTS IN TSTT KPI's, Real time daily and monthly comparisons to planned Ability to test promotions performance in real time. Performance Monitoring Using predictive analysis to detect and manage early churn. Profiling/Churn Analysis 360 view of the customer Customization Analysis SLA monitoring & efficiency in managing work orders and resources. Service/Work Order Management Efficiencies in debt management via real-time dashboards. Credit Management

6. LESSONS LEARNT 1.Understanding and Using the Right Metrics 2.How Information is Displayed Matters 3.The Devil is in the Details

7. ORGANIZATION TODAY Tableau is “reporting” tool of choice. IT now embracing new paradigm Business dependent on visual insights New targeted products/promotions ‘tested’ before launch, and monitored daily after launch Tableau analysts community with hundreds of users Tremendous pull for new quick “Tableau solutions” Gut decisions now challenged with real data. Much better understanding of customers and segments Millions of dollars saved/revenue enhanced

8. Thank you