1. Googling Google By Cecilia elpi Google images

2. Google  Video: http://www.youtube.com/watch?v=LFWqVUrqe4 E http://www.youtube.com/watch?v=LFWqVUrqe4 E  Key Ideas:  Reputation theories  Google identity and culture  Google Image  Conclusion: Google's overall reputation Google images

3. Reputation Theories  Formbrun’s Organizational Identity and Organizational Image  Schien’s Levels of Organizational Culture  Mccomb’s Agenda Setting Theory Google images

4. Google Identity  Life at Google Youtube Channel  Google Blog  Google Website  Unofficial motto: “Don’t be evil” Googlers

5. Google Image  Articles pulled from The New York Times, The Wallstreet Journal, USA Today, Businessweek, The Washington Post, Investor’s Business Daily  2003: Google, The search engine that could; Google new features make site more useful  2004: Google desktop outshines Windows file- sharing capabilities; How Google Stacks Up Against Its Chief Rival (Yahoo)  2005: Google the next Microsoft? Nooooo; Once Brotherly Image Turns Big Brotherly

6. Google Image Cont’d  2010:Google Going Way Out For Ideas: Gambling On Projects Such As Windmill Farm At Sea Could Turn Out To Be Profitable  2011:Google Points Finger at China; Facebook Taps Google Talent; The Truth Busters Are Circling Google; Even Microsoft Uses Google Google images

7. Overall Analysis  Identity and Image in conflict  What does this say about Google reputation? Google images