1. Gaining Customers through E-Mail and Video Marketing greenmessage and ShootingBusiness.com

2. Today’s plan Build a plan Why e-marketing? How to do it Measuring activities What next? Managing enquiries

3. Marketing Plan ActivityOctoberNovemberDecemberJanuaryFebruary Bonfire night Sell Fireworks Promotion on fireworks and sell sausages ChristmasThink of a special Christmas Trees Last Minute Offers ExhibitionOrganise Stand Tell People you’re going Think of a giveaway Push, Push, Push Exhibition Date Valentines Day Order in stock GiftsRed Roses

4. Why all this activity? Greater exposure Understanding of your business Brings people toward you Helps you understand your customer’s needs Sales improve cash flow! Speed up your business

5. Why e-marketing? It is the most powerful, cost effective and measurable marketing tool in the box 24 hour exposure Works while you don’t Very cost effective Stops cold calling! IF YOU GET IT RIGHT! – £240b spent online B2B in 2010!

6. Tricks of the trade! Work your database / Build your database Establish your activity timetable Know who you are targeting: - B2B/B2C – Existing Customers/Non Customers Content – Look at your marketing strategy! – Pick fluffy topics – people buy from people – Links click here to go to another site – Downloads – Photos – Words

7. E-Mail Design Apply the “test of 2s” What stands out in 2 seconds What stands out, 2 metres from screen Single Column/Multi Column Keeping continuity Ease of use Width Branding Logos/Fonts/Colour Schemes Images Is it clear without?

8. Fine-Tuning Spam filters Consistent sending Optimised sending Don’t include attachments Contact details CALL TO ACTION!

9. And there is more Forward to a friend Unsubscribe – 1 click Who will receive it? – Platforms Outlook Mac Mail Webmail Smartphones (25% of people have one – and users twice as likely to check e-mails) ComScore

10. We are watching you!

13. Information you need Who opens it and when Who clicks through Bounces! Unsubscribes Forwards Web stats

14. What to do with it Telesales Follow up campaigns Personalisation Special offers Giveaways

15. Action is the key Plan the work Work the plan Review the plan and improve Don’t be afraid to try new ideas! Different things work for different industries

16. The next steps Newton’s third law – For every action there is an equal and opposite re- action If you send out an e-newsletter you will get responses !