1. GREENING YOUR REAL ESTATE PRACTICE 5

2. In This Chapter  Using NAR’s Green Designation in your marketing  Green partners in your community  Greening your office environment  Setting the example with your personal choices 5-1

3. Marketing Advantage of NAR’s Green Designation  Indicator of education and training  Image that says you want to serve clients and customers who are concerned about the environment  Market differentiator at www.realtor.com and www.GreenREsourceCouncil.org www.realtor.com www.GreenREsourceCouncil.org –Attracts green clients and customers 5-2

4. Using the Term “REALTOR ® ” With NAR’s Green Designation  “REALTOR ® ” is a registered membership mark of the NATIONAL ASSOCIATION OF REALTORS ®.  To maintain value of the term REALTOR ®, it is important that it be used properly and only in ways which identify individuals as members of NAR. 5-3

5. Guidelines to Proper Use of NAR’s Green Designation 5-4  Designation should always be used with the name of the member who has obtained the designation  Rules governing use of the term REALTOR ® must also be observed: –Descriptive words or phrases should NEVER be used with terms REALTOR ® or REALTORS ®, even if they are separated by a comma or hyphen.

6. Guidelines to Proper Use of NAR’s Green Designation 5-5  Which of the following are CORRECT uses of NAR’s Green Designation? –Jim Smith, GREEN, REALTOR ®, ABR ® –LisaMoralesTheGreenREALTOR@yahoo.com –REALTOR ® Bill Kim, GREEN, ABR ®, CRS

7. Guidelines to Proper Use of NAR’s Green Designation 5-6  Logo should only be reproduced using one of the approved color combinations.  Logo should not be combined with any other graphic or typographic features.  In order to use the logo, you must be a member in good standing with the Green REsource Council and NAR.

8. Building a Real Estate Firm of NAR Green Designees  Shows deep commitment  Maximizes company’s prestige  Attracts talented real estate professionals  Positions firm to gain market position 5-7

9. Green Partners in Your Community 5-8  Associations –USGBC chapters –NAHB local builders’ associations –ULI district councils –Chambers of Commerce  Government planning commissions  Public –Local conservation organizations –Neighborhood organizations

10.  If your REALTOR ® association supports green, members are likely to welcome ideas from NAR Green Designees  NAR Green Designees may be a voice for more green engagement by the association. Partnering with your REALTOR ® Association 5-9

11. Partnering with your REALTOR ® Association 5-10  California Association of REALTORS ® –Established Green Task Force –Developed set of green principles –Created a Web site (http://green.car.org)http://green.car.org –Green keynote presentation at CAR’s 2008 Annual Expo

12. Partnering with your REALTOR ® Association 5-11  New Jersey Association of REALTORS ® –Library of resources  Wilmington Regional (NC) Association of REALTORS ® –Outreach event  Kansas City Association of REALTORS ® –Shredding days  Seattle-King County Association of REALTORS ® –Tree planting and learning event

13. CAR Green Task Force: Green Principles 5-12 Source: Adapted with permission of the California Association of REALTORS ®. Copyright 2008 California Association of REALTORS ®.

14. Sponsoring Green Events 5-13  Present green building or smart growth developments seminars in the area  Book a green speaker to be sponsored by your company

15. Sponsoring Green Events  Arbor Day/Earth Day  Tree planting events  Cleanup/beautification events  Street fair or eco market 5-14

16.  Encouraging recycled products  Participating in recycling programs  Seeking low-toxicity products  Understanding “off” means “unplugged” Greening Your Office Environment 5-15

17. Case Study 5.1  Long Island Village Realty wins 2008 Small Business Award from ENERGY STAR  Recognized for its work toward achieving energy efficiency  Savings of $2,700 in annual energy costs 5-16 Source: ENERGY STAR Small Business Award Winners, www.energystar.gov/index.cfm?c=sb_success.sb_winners

18. 5-17 Greening Your Office Environment  Considering low-carbon furniture  Keeping a green library  Greening the printing of marketing materials  Using the Web instead of printing  Knowing the life-cycle of products and materials  Distributing green closing gifts

19. Green Offices by the Numbers 5-18 Source: California Department of Conservation. www.conservation.ca.gov; ENERGY STAR. ENERGY STAR FACT SHEET. www.doityourself.com/stry/energy-star-fact- sheet

20. 5-19 Setting the Example with Your Personal Choices  Greening the office –Inform client of changes being made  Transit to meetings –If your budget can support it, consider leasing or purchasing a hybrid vehicle  When clients and customers are in vehicle –Explain how you are being fuel efficient

21. 5-20  Bottled water –Use refillable bottles –Explain that plastic bottles are petroleum derived  Flash drives –When providing documents to clients and customers Setting the Example with Your Personal Choices

22. 5-21 Setting the Example with Your Personal Choices  Green giveaways –Many gift services available  Ask for feedback –Gauge reactions and priorities –Inquire how you can upgrade the service you are providing

23.  Drive sensibly  Observe the speed limit  Remove excess weight  Keep tires properly inflated 5-22 Green Driving

24.  This is a role-play exercise.  The class will be divided into groups.  One student will assume the role of the prospective buyer, a successful graphic design company owner.  The other student will assume the role of the real estate professional. 5-23 Exercise: Greening Your Real Estate Practice

25. Questions?  Are there any questions we can answer before concluding today’s class? 5-24

26. Thank You!  On behalf of the Green REsource Council, we thank you for participating in NAR’s Green Designation Core Course! 5-25