1. Lanny Wilke SBM 338

2.  Establish specific objectives  Develop a realistic budget  Develop your sales message  Create Your Trade Show Marketing Plan Pre-show At-show Post-show

3.  Create an exhibit that grabs attention  Confirm your booth location  Print your marketing materials  Train and schedule your staff  Prepare follow-up info packets

4.  Make travel arrangements  Follow-up with attendees  Evaluate your success

5.  Simple design, strong message  Appeal to the senses Sight Sound Smell

6.  Correlate to your: Objectives Product Plan for generating leads and conducting business  Guidelines Products you will promote Space to showcase those products Size of signage Number of staff Budget

7.  Color  Lighting  Motion  Sound  Smell

8.  Identify your focal point  Visual impact, impression, and message  Other considerations: Type of lighting supplied by the facility Can you get more power? How is lighting attached to your booth? Budget

9.  Increase traffic  Identify the right people  Understand your prospects and customers  Traffic to business

10.  Increase booth traffic  Considerations Complement your company and image? Match your budget? Contact info? Can you get it in time? Is it unique?  Using giveaways effectively

11.  Your staff  Training  Expectations  Staff, but don’t overstaff