1. 89 th IEEE Region 8 Committee Meeting Saturday, 13 October 2007 John Day, Peggy Lefkin IEEE Regional Activities Update: IEEE Regional Activities Direction

2. l OU Management System Initiative l Next Generation Benefits l myIEEE l IEEE.tv l Online Member Directory l Membership Development Today’s presentation

3. Organization Unit Management System (Serving our Volunteers)

4. l Using Volunteers, students, supplemented by contractor and IT staff, coordinated through RAB project planning l Active group that conferences weekly l Open to interested volunteers who may wish to contribute or to expand offerings l Schedule l Pilot started on meeting management l Pilots beginning on elections l Financial management in design, development to begin soon. l Web site pilots ~ 1Q-2008 Mission Provide a suite of web-based tools and utilities to assist IEEE volunteers in efficiently administering their IEEE operations l Meeting management l OU elections l Financial management and other reporting requirements l Leadership updates to rosters l Web site maintenance l Direct integration with myIEEE

5. Project Detail l Meeting/event management l Collection of meeting data l Registration l Tracks Attendance l Meeting Notice displayed on web site l RSS feeds l VCAL l Feed meeting information to myIEEE l Eliminate need to fill in L31 forms l Web Site l Basic web site web in a box l Enable a common look and feel l Move all meeting information online l Calendar for all units l Pull volunteer data from IEEE databases l OU Elections l Pilot beginning week of 15 October l Two sections from each region have been asked to participate l Financial Management l Web-based financial reporting mechanism l Tie in with concentration banking l L-50 support l Audit support l Additional updates and details will be presented at Sections Congress 2008

6. Next Generation Benefits (Serving our Members)

7. Slide Source: 1to1 Webinar: “Brand Marketers…Meet Social Networks,” Helm, Nov 2006 The shift from above the line media (mass advertising alone, eyeballs = effectiveness) to below the line media (addressable, interactive, e.g. online communities, email, blogs, RSS, etc.) l Users want more control over what they see, hear and how/where/when they interact with companies l Social media, social networks for social animals Transition to Social Media & Networks

8. www.ieee.org/myieee

9. Next Generation Benefits one-stop membership experience The value-add is respect for time l Reengineering the online membership experience l Began in 2005 Integrated membership experience l Members-first, benefit web sites second l Personalizing the ‘stovepipes’ is not the answer

10. 2007 l “myIEEE 2.0” requirements gathering 2008 Plan l Launch of online member directory / module within myIEEE l Integration of OU Mgt system l Launch of myIEEE 2.0 Next Generation Benefits Jan – Sep 2007 % of Total IEEE Members % of myIEEE Visits R110.3 %6.5 % R28.8 %5.8 % R38.2 %6.0 % R46.3 %4.7 % R57.8 %5.9 % R615.9 %10.6 % R74.3 %4.1 % R816.9 %24.0 % R94.0 %8.2 % R1017.6 %24.2 %

11. www.ieee.org/ieeetv

12. IEEE.tv is an internet television network that produces and delivers special- interest programming about technology and engineering, for the benefit of IEEE's members and the public. What is IEEE.tv ? Next Generation Benefits Official Launch 27 September 2007 Two versions of product IEEE.tv Public Access –  Free programming for the public  Raise general awareness about engineering and technology. IEEE.tv Member-Basic –  Included with IEEE membership (no additional cost)  Exclusive, members-only programming & file downloading privileges

13. RSS Feed Member Log-In Videos in Flash format Home/ Browse Tabs Viewing screen 16 x 9 Aspect Ratio Program Activity Menus - New Programs - Most Viewed Next Generation Benefits

14. Per each program selection… Members-only feature – Favorites. Marked programs saved under ‘myTV’ tab Members-only feature – Files downloadable in QuickTime format ( all videos will have imbedded copyright message stating video is for member/ personal use only, exceptions requiring prior IEEE approval ) Viral marketing tool, delivered via e-mail, containing hot-link back to IEEE.tv (available in both public and member-version of product) Member benefit extends to features of the Viewer (in addition to exclusive content) Next Generation Benefits

15. l IEEE.tv video w/ panel discussion on a technical topic l Increase awareness about IEEE l Opportunity to recruit new members l Produce a video for IEEE.tv l E.g., Region 8 GOLD contest for a membership commercial Incorporating IEEE.tv into Section, Chapter, and Student Branch Events … Next Generation Benefits

16. Target Launch Date: March 2008

17. 2007 l Finalized functional spec l Coding begins 2008 Plan l Launch of online member directory as a stand-alone product l Integrated component of myIEEE 2.0 IEEE Benefits Update “memberNet” (Online Member Directory) l Basic & Opt-In versions l Privacy & trust l Robust searching capabilities l “myNetworks” personalization

18. Profile icons correspond to IEEE membership grade & pin color IEEE Benefits Update “memberNet” (Online Member Directory) Searching … Personalized to each member Global Searches

19. IEEE Benefits Update “memberNet” (Online Membership Directory) Profile page … Opt-in preferences managed in ‘myAccount’

20. Integration w/ myAccount “2.0” requirements completed Official Launch & new programs monthly Requirements completed Coding begins 2007 Coding of “2.0” Beta release (Mar) Jan-Sep 2008 Beta release of “2.0” Integrated into myIEEE “2.0” Oct-Dec 2008 Release Timeframe Integrated into myIEEE “2.0” New programs monthly

21. Membership Development

22. Markets(s) Membership(s) Market and member- researched benefits increases likelihood of recruitment marketing/ renewal marketing utilization recruitment / sales marketing Value (benefits) Benefit utilization and satisfaction increases likelihood of retention Drivers for Membership Development

23. spread the word next generation benefits membership value improved Leadership in Communications

24. Membership Brochure – Primary objective is sales- support tool for grassroots recruitment efforts, and marketing at conferences. Included in worldwide shipment of membership development kits, and available on-demand throughout year Membership Collateral—Testimonial-driven, increased emphasis on value. Visual introduction to benefits … “Why we join – why we stay” message 2008 Tactical Upgrades

25. Membership Development Manual l Updated w/ BMS tutorial, additional communication templates Membership Development Kits l 2,000 Kits shipped globally to all IEEE sections, student braches, and society MD officers l Brochures, posters, product sheets, CDs, giveaways, MD Manual l MGM supplies l On-demand, online ordering of supplemental supplies Global MD Webcast / Conference Call l Monthly, standard agenda, MD tactics and best practices Supporting Volunteer MD Efforts Worldwide Sept 2007 shipment of MD Kits… l 105,000 membership brochures l 21,000 membership posters l 13,000 MGM program brochures, 105,000 MGM business cards l 13,000 membership CD-ROMs l 26,000 IEEE bumper stickers l IEEE.tv… 26,000 product sheets, 26,000 pens, 66,000 bookmarks

26. Leadership in Membership Performance IEEE Member Recruitment Worldwide, Since 2000 80k ? Total Membership by Region, September 2007 l Higher-grade member recruitment shows solid gains l 22% increase in 2006 over 2005 l 14% increase in 2007 over 2006 (forecast) l In 2007, all regions have increased recruitment of higher-grade members l September forward – Turn focus to retention Congratulations to R8 Team! 2,270 members away from being IEEE’s largest region

27. Update: IEEE Regional Activities Direction Thank You! IEEE Regional Activities Department Contacts… Organization Unit Management System…Eugene Khusid, e.khusid@ieee.org IEEE.tv…Noel Bryson, n.bryson@ieee.org myIEEE & Member Directory…Brian Pratz, b.pratz@ieee.org Membership Development…Qiana Harder, q.harder@ieee.org