1. Marketing Committee Meeting Schneider Electric, Coventry, 14th September, 2004

2. Agenda Minutes of previous meeting and actions outstanding Voltimum Review: KPIs July & August 2004 – marketing reportMF/PH Catalogue UpdateMAS New Developments: i. The Electrical Directory / Business Services & Library PH Voltimum Electronic Newsletters – July & August:MAS i. Development of newsletters including: giveaways, competitions, segmented issues, Spotlight feature ALL Detailed analysis of Newsletter and News AreaMF/ALL Other Marketing InitiativesPH ‘Voltimum Blitz’ (proposal from Voltimum Board to gain more awareness for Voltimum and show support for Voltimum by all working together for a given month) AOB Date of Next meeting ALL

3. Voltimum KPI’s – Cumulative to end August 2004

4. Key Performances Targets in 2004  Registrations:10,000 new registrations in 2004 (cumulative 20,000)  Page Views:1,000,000 target page views 2,000,000 all pages  Recurrent Use:2000 recurrent users by December 2004

5. 18,830 target users 20,696 total registered users (incl manufacturers) Avg monthly growth: 1100 (target) Target for 2004 already almost achieved. Now aiming for 25,000 by xmas Segmentation of users: 29% Small Contractors 19% Medium & Large Contractors 11% Wholesalers 11% Specifiers 21% Others 9% Manufacturers 1% Panel Builders New Registrations – to end August 2004

6. 630,286 Target page views 910,990 Target + Anonymous Target page views : 1million -50K pages from cumulative annual target (down 8%) Very positive trend: with exception of April & May due to spam filter related issues. Now resolved and back on correct growth curve. Page views per login are very good: 11 pages viewed per login – one of best performances in Europe. Testament to the quality of content, ergonomy of newsletters and efforts to avoid dead ends. Page views - Cumulative end August 2004

7. Recurrent Users – End August 2004 Monthly “One time visitors”: Varies between 23% & 32% registered users Monthly “Two time visitors” (recurrent users) Varies between 8% & 13% of registered users Priority to improve this performance to 12.5% by end 2005 This increase can be achieved by: increased exposure to specifiers. targeted actions to one-time users.

8. Loyal Users – end August 2004 Varies between 20% and 25% month on month Aiming to achieve 30% loyalty by end 2005

9. Catalogue Update (end of August 2004)

10. Catalogue Status end August 2004atalogue Total end of June: 21,316 Total end of August: 21,913 Deliveries from: ABB : 100 products Philips : 236 products Square D : 277 products

11. Catalogue - A few things to remember for deliveries Please keep these things in mind when delivering catalogues The title of the excel file should be: eg NEU_GB_007_20040913_E (same in the excel file, in the first sheet in the Country field please put GB not UK) Please make sure that when delivering a package you state exactly how many products there are, whether they are new products or an update or both (again stating how many are new and how many are updates), and give a short description of the ranges supplied. This enables us to keep track of new ranges so that we can promote them in newsletters. Please keep your catalogues up to date with regards to changes in price.

12. Newsletter Performance – July 2004 – August 2004

13. July Newsletters VoltiBulletin: Part P update - generated 17,436 pages viewed

14. July Newsletters VoltiNews: generated 15,077 pages viewed Best hits:

15. July Newsletters VoltiBulletin: Counterfeiting - generated 9,761 pages viewed

16. July Newsletters Did You Know: Competition results - generated 30,803 pages viewed

17. August Newsletters VoltiBulletin: Part P update - generated 9,681 pages viewed

18. August Newsletters VoltiNews: generated 10,120 pages viewed Best hits:

19. August Newsletters Did You Know: Summer Update - generated 5,506 pages viewed

21. Newsletter Development & Analysis Jan – July 2004

22. Detailed analysis of newslettersanalysis of newsletters  As a general rule, identifiable hit rates are very good in comparison with traditional media and cost savings benefits for manufacturers are being achieved. (Up to Eu24 for every document downloaded.) However …..  Manufacturers are “wasting” opportunities of generating publicity and business for which they have already paid and which requires a maximum of one hour per month to prepare.  Content of articles is important – Voltimum can get the viewers to Voltimum but it cannot make them read uninteresting or irrelevant news items (cf March when the IEE item got 2447 hits but the best manufacturer got 150) Manufacturers should present news with the needs of the electrical contractor in mind!  Manufacturers can use Voltimum as a unique marketing tool to learn what works and what doesn’t

23. Announce competition winner Voltinews September Part P Bulletin Competition email Avg 15,000 page views per newsletter

24. Best Performers in 2004 January 2004 – Newsletter & Best PerformerNewsletterBest Performer February 2004 – Newsletter & Best PerformerNewsletter Best Performer March 2004 – Newsletter & Best PerformerNewsletter Best Performer April 2004 – Newsletter & Best PerformerNewsletterBest Performer May 2004 – Newsletter & Best PerformerNewsletterBest Performer June 2004 – Newsletter & Best PerformerNewsletter Best Performer July 2004 – Newsletter & Best PerformerNewsletterBest Performer August 2004 – Newsletter & Best Performer (Osram).Newsletter

25. Newsletter dev. & analysis Jan – July 2004 Improvement of VoltiNewsletter in July 2004 following launch of new Look & Feel (greatly improved page views)VoltiNewsletter Spotlight on ….. VoltiNews Part 1 / VoltiNews part 2 Document Download facility ….. Email contact Insertion of catalogue slide show in all newsletters Reorganisation of news areas

26. Analysis of prize give-away issue.newsletter_prizes.jpgnewsletter_prizes.jpg Last week June – Newsletter with gifts and giveaways from 8 manufacturers 1060 individuals – 3,418 entries. (40% entered once, 13% twice & 10% entered 8 times) Eaton 287, Hager 292, Nexans 322, Osram 534, Philips 658, Pirelli 465, Spit 518 and Voltimum 342 hits. Profile of Entrants 25% Small Electrical Contractors (1-5) 10% medium Electrical Contractors (6-25) 15% large electrical contractors (25+) 17% Specifiers 9% wholesalers 22% others 1% panel builders

27. Other Progress

28. Introduction of Electrical Directory / Business Services in September 2004 (allowing new partnerships, increased revenue generation, new relevant news items and improving value to user base). VoltiLink discussions underway with Rexel Senate - in September 2004 for launch 2005 VoltiLink progression with Manufacturers on their websites.

29. Progress with Wholesalers AC Electrical (response from S. Hodges – 7 th July 2004) Yes i am still here! Sorry about the delay in responding but will complete the task shortly. We are undergoing a complete rebranding of the company and so i think our inclusion onto the Voltimum site should wait until this has been completed. Indeed it will make excellent timing as we launch our new corporate logo etc. Thanks for your patience and looking forward to working with you just as soon as possible. IBA – Howard Jones of Jones Electrical hoping for signature in Sept to add approx 50 IBA members to the directory MEF (Large independent Scotland) VoltiLink discussions underway with Rexel Senate - in September 2004 for launch 2005

30. Progress with Manufacturers Panduit26th May Met with Marcoms Mgr. Wanted a European offer, price now an issue. New MD just appointed (Alan Faramond) so may not be a priority. Cablofil6 th July Very interested. However, will discuss in France before going ahead. Hopes to respond positively by end Sept 2004. Siemens12 th July Met with Graham Hordern of ET Division (Switchgear & Drives T/O £12m) of Automation & Control Division of Siemens. Will be handled centrally by Voltimum SA. Many changes in Siemens. Had let it drop will pick up again. Thorn15 th July Meeting with Angus Shields, UK Mkting Mgr. Product data base being implemented throughout Europe and SAP being introduced. Very interested – would like to keep it at UK level. Will discuss at European Mkting Meeting 9 th Sep Seaward2 nd Aug Met with Mkting Mgr and MD (briefly). Find tooling partnership expensive. Megamann3 rd Aug Discussed full manufacturing partnership in UK. Promised quotes for rest of Europe. To be discussed at Nov meeting. Cooper Lighting & Security 4 th Aug. Vernon Salmon needs to escalate it to rest of Cooper Industries Very decentralised. MF to contact Eric Scrimshaw independently. Marshall TufflexPaul Evans and J. Fletcher find Voltimum v. expensive but would like to be a part of it. New Marketing Mgr (R. Waddington joins in Sept. Needs to get involved. Needs to put marketing support in place. Vent Axia12 th August VA made an offer of £10k for full membership and would accept no reduction in services.

31. Responses to Manufacturer’s Help Buttons Increased demand for ‘direct contacts’ with users. Catalogue Assistance and Expert Advice to major routes from Voltimum to Manufacturer Analysis of test carried out by Voltimum on Friday 3 rd September. Emails sent to all partners A. Catalogue assistance B. Technical Expertise Standard Agreement: response within one working day. Result of test

32. Upcoming Marketing actions

33. Major Marketing Actions to end 2004 Continued emphasis on electrical contractor, particularly small and medium contractor 1.Limited Acquisition & Awareness Actions (having reached registration targets attention turns to page views and recurrent use)  Regional trade fair – Elex 2004, Donington, 16 th & 17 th September  Fax Actions – 12,000 names from Interbuild visitor  Viral Marketing Campaign (help us reach our 25,000 th user and win a prize)  Voltimum Blitz  Edmundson registrations  Forum Campaign – ‘infiltration’ by Voltimum of good forums  Wholesaler magazine – in conjunction with the Electrical Times (Joint Marketing)  Telemarketing 2.Major emphasis on development of Recurrent Use & Page Views  Pre-scheduled VoltiBulletins agreed with Expert Group & Monthly Newsletter schedule finalised  Campaign to “waken the sleepers” through good analysis & use of our user data base  Development of further VoltiLinks  Manufacturer Link - Link on websites directly to online catalogue 3.Revenue generation  Continued Actions to target manufacturers  New approaches to potential promotional partners with business directory offer 4.Preparation of campaign to specifiers in 2004 (CPD & target databases and messages)

34. VoltiBlitzVoltiBlitz – a short-term campaign to show manufacturer support for Voltimum Proposed date : November 2004 to Xmas 2004. First 5 Initiatives: 1.Website homepage prominent flashing banner – proud to be partner of Voltimum 2.Letter from MD to staff stating to use and learn Voltimum 3.Labels on all deliveries out of packaging 4.‘Member of Voltimum’ logo on all appropriate PR material 5.Presence at Reception desks & showrooms

35. AOB & Date of Next Meeting