Presentation is loading. Please wait.

Presentation is loading. Please wait.

PR in IMC Campaigns  Building relationships  Objectives (K, A, B):  Get people aware/to know about something  Create positive attitudes  Do something.

Published byBeatrice Hunt Modified over 9 years ago

Similar presentations

Presentation on theme: "PR in IMC Campaigns  Building relationships  Objectives (K, A, B):  Get people aware/to know about something  Create positive attitudes  Do something."— Presentation transcript:

1

2 PR in IMC Campaigns  Building relationships  Objectives (K, A, B):  Get people aware/to know about something  Create positive attitudes  Do something (behavior) that will contribute to company goals

3 How? z Media Relations  Publicity  Credibility zInteractivity w/ target audiences  Special events (e.g. trade shows, concerts...)  “Buzz” / viral  Consumer Generated Media (CGM) (e.g. YouTube)  Social networking (e.g. Facebook)

4 Media Relations z B2B (business to business)  Trade / industry / specialized media z B2C (business to consumer)  Mainstream  Print, broadcast, Web (e.g. CMT.org) zID through  media directories  e.g. Bacon’s, Burrelle’s, Vocus, SRDS...  Google, Yahoo, newstands...

5 Media relations z Make it easy for media  What’s the “hook” in news or feature release or pitch?  TIPCUP (Timely info, has Impact on people, involves someone Prominent, involves Conflict, is Unusual/Unique, involves Proximity/local action)  What’s the background / context?  Media kit  Backgrounder  Bio  Photos/graphics /logo  Fact sheet  Timeline

6 Interactivity z Special events (e.g. CD launch party)  Good for publicity and relationships  Pre-event publicity (controlled & uncontrolled media)  Media alerts / releases  Chalk / posters / fliers  Social networking / Facebook  Web  Post-event publicity  PNRs  Web site (photos, blog, podcast)

7 Need a special event plan zObjectives z Key message points z SWAG / promotional giveaways z Celebrity? z Capture names / interest of participants for future correspondence z Consider CSR (corporate social responsibility)/ outreach

8 Other ways to involve... z Contests z Give Value  Web downloads  Newsletter / email / text alerts

9 PR IMC examples z Starkist Tuna  declining sales  brought back Charlie  Used nostalgia  Gained lots of media publicity  News  Special events (lunch giveaways)  Outreach to Jewish community (giveaways) z Potato Board campaign (see handout)

10 Other Communication Strategies z Consistent Theme / Brand z Use emotional & logical appeals z Incorporate homophily (similarity w/ audience) z Positive messages that are  meaningful  memorable  understandable  believable  testimonials  endorsement / partnerships

Download ppt "PR in IMC Campaigns  Building relationships  Objectives (K, A, B):  Get people aware/to know about something  Create positive attitudes  Do something."

Similar presentations

Building a Marketing/ Communications Plan that Works 2011 MCAN Conference April 13, 2011 Elyse Walter Michigan Community Service Commission.

Building a Marketing/ Communications Plan that Works 2011 MCAN Conference April 13, 2011 Elyse Walter Michigan Community Service Commission.
Telling Your Story Through the Media

Telling Your Story Through the Media
Presented by Amanda Groover Oct. 16 th, 2013. MBA- Marketing from Ashford University BBA- Management from University of North GA Previous Work Experience:

Presented by Amanda Groover Oct. 16 th, MBA- Marketing from Ashford University BBA- Management from University of North GA Previous Work Experience:
Adding Marketing and Public Relations to the Mix to Leverage Your Success Lynott & Associates PR.

Adding Marketing and Public Relations to the Mix to Leverage Your Success Lynott & Associates PR.
Wells, Moriarty, Burnett & Lwin - Xth EditionADVERTISING Principles and Effective IMC Practice1 Public Relations Part 5: Integration and Evaluation Chapter.

Wells, Moriarty, Burnett & Lwin - Xth EditionADVERTISING Principles and Effective IMC Practice1 Public Relations Part 5: Integration and Evaluation Chapter.
Communicating NTEU’s Legislative Agenda How to Reach Your Members.

Communicating NTEU’s Legislative Agenda How to Reach Your Members.
Why Dealers Who Neglect Social Media Are Leaving Money on the Table JOE MATTHEWS Joe Matthews | Tagkast | CEO and Co-Founder |

Why Dealers Who Neglect Social Media Are Leaving Money on the Table JOE MATTHEWS Joe Matthews | Tagkast | CEO and Co-Founder |
Marketing in Uncertain Economic Climates  Effective Budgeting  Maximization of Your Marketing Dollar  Creating Effective Campaigns  Increasing Revenues.

Marketing in Uncertain Economic Climates  Effective Budgeting  Maximization of Your Marketing Dollar  Creating Effective Campaigns  Increasing Revenues.
 Different modes work together to create a seamless experience and are presented with a similar tone and style that reinforces the brand’s core message.

 Different modes work together to create a seamless experience and are presented with a similar tone and style that reinforces the brand’s core message.
Communitech.ca Public Relations for Startups: Using PR to Grow your Business Chris Plunkett Director of External Relations Communitech.

Communitech.ca Public Relations for Startups: Using PR to Grow your Business Chris Plunkett Director of External Relations Communitech.
Integrated Marketing Communications

Integrated Marketing Communications
Principles of Marketing

Principles of Marketing
Promotional Communications Chapter 9. Advertising Any paid form of non-personal promotion. Place-based - ads that appear where the buying takes place.

Promotional Communications Chapter 9. Advertising Any paid form of non-personal promotion. Place-based - ads that appear where the buying takes place.
Principles of Marketing

Principles of Marketing
Public Relations and Advertising

Public Relations and Advertising
Internet Strategies MKTG 340 Maureen O’Connor. Interactive Strategies consist of… 1. Commerce on the web – The activities involved with offering and selling.

Internet Strategies MKTG 340 Maureen O’Connor. Interactive Strategies consist of… 1. Commerce on the web – The activities involved with offering and selling.
Public Relations. Public Relations and Advertising Both are managed communications PR takes a longer term perspective PR focuses on corporate image as.

Public Relations. Public Relations and Advertising Both are managed communications PR takes a longer term perspective PR focuses on corporate image as.
Live Performances and Events Chapter 11. Touring Productions Revenue-generator for low-profit shows Selling off - secure dates with local promoters Four.

Live Performances and Events Chapter 11. Touring Productions Revenue-generator for low-profit shows Selling off - secure dates with local promoters Four.
© 2014 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.

© 2014 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Media relations, budgeting & publics Media relations will have the biggest impact on the success or failure of your public relations program. Despite advances.

Media relations, budgeting & publics Media relations will have the biggest impact on the success or failure of your public relations program. Despite advances.

Similar presentations

Ads by Google