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Rick Hubbard Kazoobie Kazoos Build Your Own Buzz and Grow Your Business! Marketing through community outreach programs such as sponsorships, giveaways,

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Presentation on theme: "Rick Hubbard Kazoobie Kazoos Build Your Own Buzz and Grow Your Business! Marketing through community outreach programs such as sponsorships, giveaways,"— Presentation transcript:

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2 Rick Hubbard Kazoobie Kazoos

3 Build Your Own Buzz and Grow Your Business! Marketing through community outreach programs such as sponsorships, giveaways, contests and events can build a buzz about your store and your products. Build a bigger buzz by taking these promotions to the next level with media attention and social media interaction. These efforts help you strengthen your existing customer base, discover new customers in unexpected demographics and increase transactions and traffic. Learn fun, low-cost ways to build your own buzz—and a bigger business!

4 People Who Make A Living Playing Music People Who Play Kazoo

5 People Who Hate Music People With Money People Who Perform Music People With No Money People Who Love Music Potential Customers Regular Customers Rock Stars & Rappers Opera Lovers Amateur Musicians Music Store Owners

6 How many Facebook users does it take to change a light bulb? ANSWER: 1 to change the light bulb and to post that the light bulb has been changed. 14 to share similar experiences of changing light bulbs and how the light bulb could have been changed differently. 7 to caution about the dangers of changing light bulbs. 27 to point out spelling/grammar errors in posts about changing light bulbs. 41 to correct the spelling/grammar flames. 6 to argue over whether it's "lightbulb" or "light bulb." Another 6 to condemn those 6 as anal-retentive. 2 industry professionals to inform the group that the proper term is "lamp." 27 to post URLs where one can see examples of different light bulbs. 12 to post to the group that they will no longer post because they cannot handle the light bulb controversy. 4 to suggest that posters request the light bulb FAQ. 44 to ask, "What is an FAQ?" 2 to post reasons why the light bulb burning out is the result of a government conspiracy. 4 to say, "Didn't we go through this already a short time ago?" 43 to say, "Do a Google search on light bulbs." 1 lurker to respond to the original post 6 months from now and start it all over again.

7 Buzz – (noun) An atmosphere of excitement and activity.

8 What business are you in? 1. We sell musical instruments and accessories. 2. We service the needs of people interested in music and music performance.

9 Marketing Advertising Buzz ($$$$$$$) ($) Sales ($$$$$$$$$$$$$$$$$)

10 Orchestra marketing on a kazoo budget

11 Build Buzz In Your Store Jam Sessions Workshops Product Demos Celebrity Appearances Contests

12 Build Buzz In Your Community Outreach to Schools Sponsorships Festivals Events Senior Citizens

13 Build Buzz In The Cloud Social Networking Online Communities Youtube Blogs Email

14 Meet The Press Newspapers Radio / TV Blogs Social Media

15 Positive Proactive Patient Persistent

16 Build Your Own Buzz and Grow Your Business!


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