1. University Primetime SM
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2. Current Social Networking
Facebook
Twitter
Instagram
Pinterest
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3. Review The Market Worldstarhiphop.com: worth $20,247,051
LinkedIn founder, Reid Hoffman could net roughly $855 million, and CEO Jeffrey Weiner could be worth as much as $103.5 million
Instagram: worth $1 billion
Pinterest: $7.7 billion (Forbes)
What’s in common: easy to use, easy to access
web and app formats
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4. Review The Market
Tumblr.com Daily Visits: 14,370, Daily Pageviews: 66,102,000 Daily Revenue: $ 99,153 Monthly Visits: 431,100,00 Monthly Pageviews: 1,983,060,000 Monthly Revenue: $ 2,974,590 Yearly Visits: 5,173,200,000 Yearly Pageviews: 23,796,720,000 Annual Earnings: $ 35,695,080 Estimated website net worth: $ 356,379,622
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5. Facebook Drawbacks Never really know what people are actually doing
Same, old features
Not much privacy
No exclusivity
Need Something NEW and INNOVATIVE
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6. Needs and Opportunities
Exclusivity based on college campus
Combined elements of social media
Find out what ACTUALLY is going on at your campus
Night life/ social events
Sporting events
Concerts
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7. The Idea
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8. Become every college student’s one stop website for:
The Goal
Become every college student’s one stop website for:
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9. The Mission
1) Provide exclusive college information including: night life, concerts, and school events
2) News about: Sports, Fashion, Humor, Greek Life, and Entertainment in the form of blogs
3) Allow users the opportunity to view what is occurring at their university: promotions, giveaways, events
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10. How it Works
Tabs for Sports, Music, Fashion, Humor, Greek Life, About Us, Primetime Campuses, Primetime Pride
Click Primetime Campuses and see a list of colleges featured from across the country
User can then click their college and see all the latest news happening at OR near their college for that given day
Problem that is solved – NO MORE ANNOYING FB EVENTS!

11. Potential Market College students Huge potential markets
Always want change- NEWEST THING
Want to know more about college events
College Alumni
For staying informed
Potential high school students
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14. Target Market Identification
Qualtrics Survey created and link distributed to University of Massachusetts-Amherst students
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15. Qualtrics Survey
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16. Qualtrics Survey
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17. RESULTS Approximately 90 responses for each multiple choice question
Around only 20 viable responses for open-ended questions
Overall survey was a success
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18. Results Question 1
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19. Results Question 2
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20. Results Question 3
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21. Results Question 4
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22. Results Question 5
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23. Open Ended Response 1 Information Wanted
"Events on and off campus, job opportunities, sport events, shows."
"Stories about interesting students/events on campus."
"I would want to read about UMass sports teams. I would want to read recommendations for local things to do that are fun."
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24. Open Ended Response 2 Functions Wanted
"Be able to share, comment posts and download music"
"Have hilarious videos, jokes, pictures etc."
"Maybe a map feature. It would pin areas where people say things are going down"
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25. Possible Implementation Problems
Getting a known identity as UniversityPrimetime
Time between concept site is put up and full site is created- can lose potential consumers in this time
Bloggers must be interesting
Users understanding how site works
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26. Addressing Needs
1)Provide the distinct information for people to come back with blogs (sports/fashion/news)
2)Respondents want to know what is happening on campus in particular(campus events and deals)
3)Need to have interesting posts by bloggers
4)Ease of use around site
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27. Addresing Need 1- Blogs
Blogs on humor, fashion, music, and sports will all be provided separately
Definite "must have" based on our survey
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28. Addressing Need 2- Campus Info
Information provided by each campus exclusively
Specific deals, events, and articles
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29. Addressing Need 3-Interesting Posts
Interesting headlines along with ESPN Headlines
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30. Addressing Need 4 Headline of site allows for easy use
Simple Access to: 1) About 2) Different Campuses offered along with "pride" pictures 3) Store 4) Blogs
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31. Second Qualtrics Survey
Need to develop our customer wants further
What features do they like?
What else would they like to see?
Improvements?
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32. Second Qualtrics Survey
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33. Results Question 1
13 respondents
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34. Results Question 2
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35. Results Question 3
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36. Observing Results- Possible New Features
Respondents want ways of getting deals, promotions, and giveaways
Possible implementation of "map" feature that shows where people are going particular night
Also offer ways for people to say how their night is going while out on town
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37. How to Generate Revenue
Advertisements and sponsors on our website
Cross-promoting with concerts
Selling apparel – Bracelets and sunglasses ordered
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38. How To Generate Revenue 2
Virtual Goods And The Gift Shop (Facebook gifts have become an extremely lucrative business, generating upwards of $100 million last year.)
Campus Pride Events (Students can send each other virtual gifts)
Artists and Entertainers pay for spots for their videos (Put ads on videos and charge for them {like worldstarhiphop.com})
Local restaurants and business partnerships (Advertisements to a specific group of students)
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39. Marketing Plan Blog of the Week Primetime App
Sponsors - Restaurants, Local Businesses
Social Media Outlets
Merchandise
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40. Potential Sponsors
We are currently speaking with representatives from companies, such as:
Verve Energy
College LYFE Clothing
S.C.O.W. Clothing
Electric Flurry Foam Tour
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41. Potential Sponsors Local businesses, restaurants, barber shops, etc.
Charge clients monthly/yearly fees
Ex) Wings over Amherst pays monthly fee to have advertising, coupons, or other promotions on our site
Ex) Southwest Delivery- "The official sponsor of UMass Primetime"

42. Diffusion Curve for Adoption
Target market 10,000 UMass students initially
Eventual adoption of 14.4 million U.S. College students
10% imitation rate
12% innovation rate
Similar to Twitter adoption rates
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43. Diffusion Rate
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44. Diffusion Rate
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45. Your Contribution 4 months: 20 Facebook profile pages and counting
Everyone to LIKE: Facebook.com/UniversityPrimetime
Everyone to
Reach out to target market through these Facebook profile pages to spread brand awareness
Word of mouth!
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46. Contribution (Continued)
This is all about YOU – Students telling other students domino effect
College students always wants something COOL and NEW… Facebook is starting to get old and people don’t want to use it anymore
Who do YOU know that can help from other colleges? Can they make a Facebook profile for their school?
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47. Thank you! What questions do you have?
Please feel free to us at any time at
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