2. What format will your show be (eg, Interviews, How To Tutorials, Discussions etc)? Are you creating an audio or video podcasts? Do some podcast show format ideas and inspiration research What will you call your show and why? How long will your shows go for? Will there be a music intro and/or end? Do you want to script your show, or be informal?

3. What is your END GOAL of your podcasting? Think about your “call to actions” for your podcast shows Think of ways to drive people to your blog from your podcast shows Encourage listeners to subscribe to your podcast Do you have old videos you could upload to your podcast show?

4. Have you thought about sponsors? Think about how you will promote your podcast when it is live Will you just list it on iTunes, or other directory sites as well (Podcast Alley, Blurbrry etc) Do you know any other bloggers who would promote your podcast show from their blog? Make sure you have plenty of analytics set up to gauge your podcasting ROI

6. 1. Education & Training 2. Discussions & Interviews 3. Entertaining/Fun (talk back) 4. Serious, thought provoking 5. Political 6. Religious

7.  Check out iTunes for inspiration  Listen to some similar niche podcasts to see how they are doing it

8. Arts Business Comedy Education Games & Hobbies Government & Organisations Health Kids & Family Music News & Politics Religion & Spirituality Science & Medicine Society & Culture Sports & Recreation Technology TV & Film

9. 1. Get your equipment right, and do a dry run with a friend first 2. Let the person you are interviewing do the talking 3. Be interested in who you are interviewing 4. Learn how to interview all types of personalities 5. Be your audience when asking questions 6. Focus on tangibles whenever possible 7. Watch the clock (45-60min is good) but you can end shorter Practice makes perfect

13. But if it’s new Keyword rich (Google’s Keyword Tool) https://adwords.google.com/o/KeywordTool Descriptive – it should say something appealing (relevant) Unique – make sure no one has that name https://adwords.google.com/o/KeywordTool Short & punchy! Think of a tagline that defines it more. Check if the domain URL is available to buy because you could buy it.

14.  There is no right or wrong  Look at what others do in similar podcasts and decide if you can improve on that format length  Experiment, be flexible  Think like your audience  The longer your shows are, the more cost to host the media file

15.  Interviews (30-60mins)  How To’s (25-45mins) or as long as it takes – if it’s too long, do more than one show  Talk back (entertainment) (30-45mins)  Discussions (including solo) (25-35mins)

16. Consider: - Part one and Part two - Publish Part one on iTunes, and give away Part two on your blog (for traffic) - Do a ten part show series - See if other podcasters are willing to be part of your podcast show program

17. PROS - More professional feel to your podcast show - Brands you a bit more - Has a “feel good” tone CONS - Takes your time to create - Some people may not like it

18. Keep it short (under 10 seconds) Look for royalty free music here: http://www.musicrevolution.com/free_production_music/ In return for this free stock music license, we kindly request that you credit us somewhere on your website. For example “Thank you www.musicrevolution.com for providing music for our production".www.musicrevolution.com Look for free sound effects here: http://www.freesound.org/http://www.freesound.org/ (no credits required) Or pay for royalty free sound effects here: http://www.pond5.com/ You can get a great voice overs from Fiverr.com

19. Informal or Scripted Basic or Custom (as in my worksheets)

20. Music intro Welcome Back “Brought to you by “sponsor” or “my blog www.myblog.com” Today we are going to ………………………………………. Let’s get started by ………………………………………. To wrap up ………………………………… Thank your sponsor again Thanks for listening – don’t forget to subscribe Mention next podcast topic and when Exit music

21. Music intro Welcome Back Mention sponsor Today we are going to ………………………………………. Introduction to who you are and why you blog about Introduction of who your guest is (if relevant) and their reason for joining you today First let’s discuss ……………………………….. Mention product that teaches this theory ……………………………………… Discuss my blog post on this topic dated ……………………………. Intro to what the next discussion will be TAKE BREAK – mention sponsor again here Welcome back Second let’s discuss ………………………………… Read subscriber email question on this topic from ………………………………… Talk about industry trends on this topic Discuss the chapter of my eBook which discusses this topic and why it is more relevant now than it was when I wrote it a year ago Give statistics to back this up Wrap up and thank the guest (if relevant) Thank the sponsor again Mention next podcast topic Exit music

22. For marketing substance, You should have an END GOAL

23. Something you want to achieve from your podcasting efforts (and maybe your blogging) Always provide interest in your END GOAL Your END GOAL does not have to be money, but it should be something that can lead to an income stream later

24. -Ask a question for our next show to answer -Share (social media) the link to this podcast (from our blog or Facebook/Twitter etc) -Run a competition relevant to the next show topic -Special price for a product promotion (or sponsor special event) -Giveaways

25. Offer special downloads (eg a chapter of a book you are discussing) Limited time “awesome value” offers To collect discount coupons To see relevant “how to” videos Free transcripts of the podcast show Ask for feedback/comments

26. A good sized relevant target demographic SUBSCRIBERS and downloads And the podcast reviews – ASK listeners to review it (like your Amazon reviews) iTunes subscriptions (you can become an Apple Affiliate) RSS subscribers (from your blog) Set up Feedburner (you can access their emails) Email list on your blog

30. It may take a while to accurately gauge your ROI (return on investment)

31. 1.Coupon Codes 2.Social Media Codes 3.Special Landing Pages on your blog 4.Special Affiliate Links on your site Watch Feedburner Stats & your hosting stats (if you get them) (Blurbrry – free stats)

33. What format will your show be (eg, Interviews, How To Tutorials, Discussions etc)? Will it be an audio or video podcast? What will you call your show? Do you want to script your show, or be informal (basic or custom shows)? Have you done research on other podcasts on iTunes?

34. What is the END GOAL of your podcasting? Do you have “call to actions” to place in your podcast shows to drive people to your blog and to encourage listeners to subscribe to your podcast? Do you have an email capture box on your blog? Think like your audience when asking for people to subscribe to your podcast Podcast hosting costs money, have you thought about how you can earn that money back in revenue from your podcasting?

35. Have you thought about sponsors for your podcast show? Is there something you can promote that may create income for you from your podcast? Think about how to promote your podcast Will you just list it on iTunes, or other directory sites as well (Podcast Alley, Blurbrry etc) Make sure you have plenty of analytics set up to gauge your podcasting ROI

36. Always remember: You are the boss There is no “right or wrong” and you will make mistakes – and that’s ok Start with audio (quicker, cheaper & easier) Start small, and work from there Make your clear podcast show strategy with a distinct ENG GOAL Strive for quality (audio) & consistency (content & style) Growth is inevitable with quality podcasting

37. Thanks for watching Creating Your Own Podcast Show Strategy for Bloggers