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Neil Offen President DSA President DSA DIRECT SELLING INDUSTRY “The People Business”

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Presentation on theme: "Neil Offen President DSA President DSA DIRECT SELLING INDUSTRY “The People Business”"— Presentation transcript:

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2 Neil Offen President DSA President DSA

3 DIRECT SELLING INDUSTRY “The People Business”

4 DIRECT SELLING INDUSTRY 48,000,000 Sales People Globally 475,000 New Distributors Weekly $90 Billion Global Retail Sales

5 DIRECT SELLING GROWTH New Markets VietnamKazakhastan BruneiMorocco VietnamKazakhastan BruneiMorocco

6 DIRECT SELLING GROWTH New Direct Selling Associations Estonia Romania Latvia Montenegro Lithuania Macedonia Croatia Estonia Romania Latvia Montenegro Lithuania Macedonia Croatia

7 DIRECT SELLING GROWTH Improved Performance in Argentina and Japan Improved Performance in Argentina and Japan Record Growth in the United States

8 DIRECT SELLING NEWS Vorwerk Purchases JAFRA Cosmetics Activated Holdings to Purchase Shaklee Swedish-based Oriflame Goes Public

9 DIRECT SELLING NEWS Golden Pride, Achievers Unlimited & Changes International Merge To Form Goldshield Elite Golden Pride, Achievers Unlimited & Changes International Merge To Form Goldshield Elite Avon Net Sales Grow More than $600 Million Stock Price Cracks $80 on NYSE Avon Net Sales Grow More than $600 Million Stock Price Cracks $80 on NYSE Stock Prices Climb at Mannatech, NuSkin, USANA, & Reliv Int. Stock Prices Climb at Mannatech, NuSkin, USANA, & Reliv Int.

10 DIRECT SELLING NEWS Notable Success Stories Southern Living AT HOME Creative Memories Primerica Financial Services

11 DIRECT SELLING NEWS Notable Success Stories Binney & Smith At Home The Kirby Company The Pampered Chef

12 DIRECT SELLING NEWS New Subscriber Members Lillian Vernon Milliken & Company (Sylvan Chemical) Rona Barrett Lavender Company TruGreen Chemlawn

13 DIRECT SELLING NEWS P & G Schwann’s Nestle Unilever Penguin Books P & G Schwann’s Nestle Unilever Penguin Books Exploring Direct Sales

14 DIRECT SELLING NEWS Start-Ups Rising 1200 Possible DSA Recruits 79 New DSA Members in 2003 59 New DSA Members in 2004 Start-Ups Rising 1200 Possible DSA Recruits 79 New DSA Members in 2003 59 New DSA Members in 2004

15 DIRECT SELLING NEWS 162 Active Members 61 Pending Members 67 Subscriber Members 162 Active Members 61 Pending Members 67 Subscriber Members

16 DIRECT SELLING NEWS 290 Total Members 200 Supplier Members Grand Total 490 Members 200 Supplier Members Grand Total 490 Members

17 DIRECT SELLING TRENDS International Expansion Stimulates Growth International Expansion Stimulates Growth

18 DIRECT SELLING TRENDS Creation of Professional Societies for Career Sales People Creation of Professional Societies for Career Sales People

19 DIRECT SELLING TRENDS Providing Pension Plans & Major Medical Coverage Providing Pension Plans & Major Medical Coverage

20 DIRECT SELLING TRENDS Changing the Status of First Level Recruits to “Preferred Customer” Changing the Status of First Level Recruits to “Preferred Customer”

21 DIRECT SELLING TRENDS Fastest Growing Segments of the Salesforce are Persons Over 65 Years of Age, African Americans, Hispanic Americans and Asian Americans Fastest Growing Segments of the Salesforce are Persons Over 65 Years of Age, African Americans, Hispanic Americans and Asian Americans

22 DIRECT SELLING TRENDS Elimination of New Abuses

23 DIRECT SELLING FACTS Mean Income: $14,500 Median Income: $2,500 2002 7.5% Worked 40 Hours Mean Income: $14,500 Median Income: $2,500 2002 7.5% Worked 40 Hours

24 DIRECT SELLING FACTS 25% of Full-Time Sales People Grossed $100,000 50% Work Less Than 10 Hours Per Week 25% of Full-Time Sales People Grossed $100,000 50% Work Less Than 10 Hours Per Week

25 DIRECT SELLING FACTS 40% Work Less Than 5 Hours Per Week Career Ranks Are Growing 40% Work Less Than 5 Hours Per Week Career Ranks Are Growing

26 DIRECT SELLING TRENDS More Firms Outside the Industry Are Using Direct Sales as a Distribution Channel More Firms Outside the Industry Are Using Direct Sales as a Distribution Channel

27 DIRECT SELLING TRENDS More Government Regulation

28 DIRECT SELLING ISSUES 9 Countries Considering Bans on Direct Sales of Food Supplements and Nutritional Products 9 Countries Considering Bans on Direct Sales of Food Supplements and Nutritional Products

29 DIRECT SELLING ISSUES Crackdown on Distributor Produced Sales/Training Aids Sold to Downlines Crackdown on Distributor Produced Sales/Training Aids Sold to Downlines

30 DIRECT SELLING TRENDS Impact of Terrorism

31 DIRECT SELLING TRENDS Positive Impact of Technology

32 DIRECT SELLING FACTS Consumer Ordering Over Net Has Increased 7% of Sales are From Customer Direct to Company Consumer Ordering Over Net Has Increased 7% of Sales are From Customer Direct to Company

33 DIRECT SELLING FACTS Cross-Border Sponsoring Continuing to Grow Cross-Border Sponsoring Continuing to Grow

34 DIRECT SELLING FACTS Image and Reputation Will Be Enhanced and Improved Image and Reputation Will Be Enhanced and Improved

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