1. Are you Above or Below the Line?

2. Entrepreneur Technician Manager

3. Time Mastery... DEMAND DELUSION DISTRACTION THE ZONE Are you in the ZONE?

4. Time management tips... –Set personally motivating goals … –Don’t finish today until you plan tomorrow … –Eat a Frog for Breakfast EVERY day … –Don’t Major in Minor things … –Create a default Diary / Stick to it … –Shoot “time bandits” –Have agendas for all meetings … –Have conference calls to save time … –Learn to delegate to your team …

5. 0 2040 60 80 100 120 + Stock Holding PAYABLESPAYABLES Up to 60 Days Receivables Stock Arrives Goods dispatched Cash Gap = 90 Days CASH PAID CASH RECEIVED 30

6. Money Mastery … Break-Even or Else …

7. Let’s put in some numbers... Number of Leads x Conversion Rate = No. of Customers x No. of Transactions x Ave. £££ Sale = Revenues x Margin = Profits 4,000 x 25% = 1,000 x 2 x £100 = £200,000 x 25% = £50,000

8. 3 Most Important Parts of any Marketing Campaign...

9. Conversion Rate Measure USP Guarantee Sales Training Scripts / guides Added Value Testimonials Make it easy to buy Follow-up Quality Brochures

10. Number of Transactions Contact programme WOW factor Critical Non Essentials Ask for more 68 Strategies Loyalty club Closed door sales X sell Coupons Re book now

11. Innovators 2.5% Early Adopters 13.5% Early Majority 34% Late Majority 34% Laggards 16% Time Percentage of Adopters How do we eliminate price competition? USP No USP VALUE PRICE

12. Leads Conversion No of Transactions Leads Average £ Sale Conversion

13. Your Ideal Customer...

14. Behavioral Styles …