1. Presentation

2. http://www.tompeters.com/implementation/boyds_slides.asp

3. We Are In A Brawl With No Rules!

4. 1 day in 2001 = Year’s trade in 1949, global calls in 1984. Source: Charles Handy, The Elephant and the Flea

5. prior 900 years 1900s: 1 st 20 years > 1800s 2000: 10 years for paradigm shift 21 st century: 1000X tech change than 20 th century (“the ‘Singularity,’ a merger between humans and computers that is so rapid and profound it represents a rupture in the fabric of human history”) Ray Kurzweil

6. The technology is here Information technology is now, but just now, capable of revolutionizing white collar work the same way earlier technologies revolutionized the farm and the factory.

7. E-DMV Retinal Scan ID Eye Test License Vending

9. Forget>“Learn” “The problem is never how to get new, innovative thoughts into your mind, but how to get the old ones out.” Dee Hock

10. WHITE COLLAR REVOLUTION

11. White Collar Revolution Dilbert Talent Wars Work/Life Balance New Work: Core Model WWW White Collar Robots Database

12. Dilbert Talent Wars New Work: Core Model WWW Database White Collar Revolution New Employee New Organization New Work

13. Dilbert Talent Wars New Work: Core Model WWW Database White Collar Revolution Brand YouPSF 1.0 Wow!Projects

14. “OK... Enough!, So What do I Do”

15. Five Transformations Departments to Professional Services Firms Managers to Leaders at all Levels Customer Service to Customer Experience Work Assignments to WOW!Projects Employees to Brand YOU Professionals

16. Departments to PSFs

17. The Big Day

18. 09.11.2000: HP bids $18,000,000,000 for PricewaterhouseCoopers consulting business!

19. “These days, building the best server isn’t enough. That’s the price of entry.” Ann Livermore, Hewlett-Packard

20. “UPS used to be a trucking company with technology. Now it’s a technology company with trucks.” Forbes (1-00), on UPS’s $11B spent on IS in the 90s; UPS was Forbes’ “Company of the Year”

21. “UPS wants to take over the sweet spot in the endless loop of goods, information and capital that all the packages [it moves] represent.” ecompany.com/06.01 (E.g., UPS Logistics manages the logistics of 4.5M Ford vehicles, from 21 mfg. sites to 6,000 NA dealers)

22. Work Assignments to Wow!Projects

23. …miles of slack in the system

24. 70,000 + case studies Over the last 13 years we have asked over 70,000 business professional to tell us about their personal best leadership experience. Virtually 100 percent of them told us about a project they were part of. Projects are the birthplace of leaders and leadership.

25. “The high-impact project is the gem... the nugget... the fundamental atomic particle from which the new white collar world will be constructed and/or reconstructed. Projects should be, well, WOW!” Tom Peters The Project 50

26. Wow!Project Nuggets The Question – Small Ideas Get Bigger Quick Prototyping – Slow Get Fast Design – Mundane Things Become Exciting Small Projects Matter – Ordinary Becomes Wow!

27. Employees to Brand You Professionals

28. “The ‘surplus society’ has a surplus of similar companies, employing similar people, with similar educational backgrounds, coming up with similar ideas, producing similar things, with similar prices and similar quality.” Kjell Nordstrom and Jonas Ridderstrale, Funky Business

29. When we asked how many organizations do a good job of BRAND INSIDE, “Very Few!” brand guru David Aaker replied,

33. “You should always realize that your advertising campaign trash it!” -Jennifer Dorian Vice President of Brand Development, TNT should be a rallying call for your troops. If they don’t feel good about it internally,

34. Customer Service to Customer Experience

35. The “Experience Ladder” Experiences Services Goods Raw Materials

36. 1940: Cake from flour, sugar (raw materials economy): $1.00 1955: Cake from Cake mix (goods economy): $2.00 1970: Bakery-made cake (service economy): $10.00 1990: Party @ Chuck E. Cheese (experience economy) $100.00

37. “ Experiences are as distinct from services as services are from goods.” Joseph Pine & James Gilmore, The Experience Economy: Work Is Theatre & Every Business a Stage

38. Ladder Position Measure Solutions Success (Experiences) Services Satisfaction Goods Six-sigma

39. “Customer Satisfaction” to “Customer Success” “We’re getting better at [Six Sigma] every day. But we really need to think about the customer’s profitability. Are customers’ bottom lines really benefiting from what we provide them?” Bob Nardelli, GE Power Systems

40. What does Harley Davidson sell?

42. Experience: “Rebel Lifestyle!” “What we sell is the ability for a 43-year-old accountant to dress in black leather, ride through small towns and have people be afraid of him.” Harley exec, quoted in Results-Based Leadership

43. Again… What does Harley sell?

44. If you are in the business of selling a product or service and then saying goodbye, you’re days are numbered. Jack Welch Former CEO General Electric

45. Managers to Leaders

46. Venturers Wanted! Venturers Wanted!

48. The Five Practices of Leaders Challenging the Process Inspiring a Shared Vision Enabling Others to Act Modeling the Way Encouraging the Heart

49. “Communication between leader and constituent is at the heart of everything.” John W. Gardner

50. The biggest problem with leadership communication is the illusion it has occurred.

51. Four Fatal Assumptions Understand Agree Care Act

52. Leaders must communicate a million complicated things when they fail to communicate a few simple profound ones.

53. Jack Welch on Passion Question: What is the primary difference between the top 20 percent and the middle 70 percent? Answer: “Passion, they care more, they want to win more. Passion. It’s always the difference. Passion.”

54. Kurt Carlson to young Marilyn Carlson: “If you don’t like Sunday School, change it!” (She did.)

55. there is no chance, no fate no destiny that can circumvent, hinder or control the firm resolve of a determined soul Ella Wheeler Wilcox

56. ! www.tompeters.com boydclarke@tompeters.com 2002