1. E-Commerce Types Dr. John P. Abraham Professor, UTPA

2. Business models brick-and-mortar businesses (businesses that have only a physical presence) click-and-mortar businesses (businesses that have both an online and an offline presence) Combined - Amazon.com teamed with Target physical/offline presence and Target builds its online presence). Store Front Model such as walmart, gap, barns and noble, etc. Enhance brick-and mortar business through web presence.

3. World Wide Web Part of the Internet that connects electronic documents in the form of web pages. Web pages contain hypertext links, graphics, sound, video and automation. Each web page has an address – URL (Uniform Resource Locator) Pages are stored in web-servers.

4. Web Server A computer with an IP address and a server software running on it like Apache. The protocol used to transfer web pages is called HTTP (hypertext transfer protocol). The language of the web pages is HTML (Hypertext Markup Language).

5. Comparison Traditional Face to Face Printed & written documents Telephone communication Postal mail Payment by Cash, check or CC Ads: print med, radio, tv Merchandize deliver immediately. Customer takes merchandise home. E-Commerce No personal contact Documents on the web. Web pages personalized for a particular customer. E-mail or webmail communication. Ads on web, radio, tv Payment: credit card, direct withdrawal, fund transfer (paypal). Merchandise deliver home 2-5 days.

6. EDI Electronic data Interchange Existed since 1960s. Used for ordering and shipping document transfers. Early – agreement between two trading partners. Format agreeable to the two. One company trading with several, will have to learn several formats and programs.

7. EDI Today Computer-to-computer transmission of business information. Standard format. Private value added network (satelite). Over 15000 users of EDI worldwide. EDI service provider maintains VAN. –Messaging boxes for each subscriber. –Store and forward message between subscribers. –Very common among Banks because of high amount of security requirements.

8. E-Commerce Strategies Cut cost Improve quality of service Increase speed of time to market Provide for decision support

9. E-Commerce Models B2B B2C C2B C2C M-commerce P2P

10. B2B greatest portion of e-commerce. Provides infrastructure for supply chains. Example – Covisint Vertical model –Specialized goods or services across many type of industries. Horizontal model –Goods or services for one industry

11. B2B models E-distributor grainger.com, FindMRO.com E-Procurement – Ariba.com, CommerceOne.com Exchanges – ExchangeSteel.com, GEPlymerland.com Industry Consortia – Covisint.com, Sciquest.com

12. B2C Business to consumer Many.com that went out of business fell in this category. Example amazon.com. Cut out the middleman. Manufacturers can sell cheaper and faster – Dell. Many end-users are not sophisticated to deal with the manufacturer. So new middleman exists – quotesmith.com CRM – customer relationship management, a big problem.

13. B2C Models Portal – yahoo.com msn.com – Offers integrated package of content. Sailnet.com – Offers vertical content. E-tailer – Amazon.com –virtual merchant. Wal-Mart.com – Clicks and Bricks. LandsEnd.com –catalog. Dell.com – manufacturer direct. Content Provider – wsj.com, cnn.com Transaction broker – e-trade.com, expedia.com, monster.com Market creator – ebay.com priceline.com Service Provider – Mybconsulting.com, lawinfo.com Community provider – about.com, ivillage.com

14. C2B Consumer to business Broker between consumers and business Consumer make the offer Priceline.com

15. C2C Consumer to Consumer Models Ebay.com Half.com Overstock.com

16. Mobile Electronic Commerce M-commerce Wireless access to internet through handheld devices. Shop from anywhere any time.

17. P2P Person to Person Transferring money from one individual to another. Paypal. Kazaa.com

18. E-commerce and Client/Server Architecture Server – Provider of service Client – Requester of Service

19. Internet Related Programs FTP E-mail TCP/IP RDBMS SQL

20. Client Server-Architectures Two-Tier –Server process on server and client process on client (interface) –Security provided by both Multi-Tier –Borwser  Web Server  Enterprise Application  Database Server

21. Three Tier Architecture A middle tier is added between the server and the client The middle tier can perform queueing, application execution and database staging. The client can make a request and then do something else while waiting for the answer.

22. E-commerce technologies LAN Inter-networking Web Server and web pages (front-end) Relational database (rear-end)

23. Front End Must be attractive, appealing, concise and informative. Web browser – web server - middleware – database. Construction of front-end –Transmission control protocol/internet protocol –Hypertext markup language –Hypertext transfer protocol

24. TCP/IP 5 layers –Physical – wires –Data link – mac, hardware addressing, frames and encoding –Network – IP addressing, packet, control –Transport – socket, TCP or UDP –Application

25. HTML Web page may include text, graphics and pointers to other web pages. HTML describes how documents to be formatted. Starting with HTML version 2.0 forms are included. Form contains boxes and buttons. XML And XSL

26. Storefront Model (1) Similar to stores we are accustomed to (Shopping Cart) Buyer and seller interact directly Merchants organize an online catalog of products –Secure Transaction processing –Online payment and merchandise shipping –Information storage

27. Storefront Model (2) www.more.com www.amazon.com www.ticketmaster.com

28. Shopping-cart Technology Allows to accumulate items Items are placed in shopping cart from product catalog Product catalog is kept on merchant server database Can view the contents of the shopping cart and get a total any time

29. Merchant server database Product specifications Availability Shipping info Stock levels On-order info

30. Online Shopping Malls Variety of products in one location Save shopping time and shipping costs These sites may be shopping portals directing customers to retailers Mall.com shopnow.com DealShop.com

31. Auction Model Sites are forums that a person can be an auctioneer or a bidder Photographs, minimum bid, reserve price eBay model

32. Portal Model News, Sports, Weather Ability to search the web Yahoo.com, about.com, hotbot.com, altavista.com

33. Dynamic Pricing Models Name your price - Priceline.com Comparison pricing Model –Search web and compare prices for you –(bottomdollar.com) Demand-Sensitive Pricing Model –Combing buyers to lower cost Barter Model, Rebates, Free

34. B2B EXCHANGES Fastest growing of e-commerce Icgcommerce.com Tradeaccess.com Itoi.com eWork.com

35. B2B Service Providers Help other businesses improve policies, procedures and customer service Ariba.com provides supply chain management, procurement, logistics Freemarkets.com connects sellers and buyers Liverperson.com to improve customer service on the net.

36. Online Trading www.schawb.com Etrade.com Fool.com

37. E-Loan Eloan.com Lendingtree.com Ditech.com

38. E-Recruiting Monster.com Dice.com Guru.com

39. E-news Wsj.com Barrons.com Espn.com

40. E-travel Expedia.com Travelocity.com Counciltravel.com Cheaptickets.com Orbitz.com

41. Entertainment iCast.com Imdb.com

42. Automotive Autobytel.com Autoparts.com

43. Energy Houstonstreet.com Altranet.com Retailenergy.com

44. Brain Power Buy patents and intellectual property online. Yet2.com

45. Art Art.com

46. E-Learning Universities offering degrees Technical education

47. Click-and-Mortar Walmart Bn.com 1800flowers.com