1. Derville Brennan Programme Executive (Research and Communications), Southern & Eastern Regional Assembly, Ireland Moderator

2. ‘Europa Kijkdagen’ Ambassadors ‘around the corner’ telling the story Mieke Cornet, Management authority West-Netherlands Sigrid Tersteeg, Management authority Northern Netherlands Provinces

3. Brussels, 9-10 December Introduction From a local idea to a national event Motivation Communication Results Lessons learned

4. Brussels, 9-10 December Pleased with Europe day 2009 EC Regulation 1828/2006, art. 7 Show results ‘around the corner’ Target group: citizens National holiday European elections

5. Brussels, 9-10 December Communication Local campaign elements: Radio commercial Advertising Website Billboards/posters Special door to door newspaper

6. Brussels, 9-10 December Results and lessons learned 9 projects opened their doors Project locations: 1200 visitors Website: 1300 unique visitors Free publicity Budget: 30,000 euro

7. Brussels, 9-10 December Mix local event s… South: event SMEs East: regional Europe tour West: Pleased with Europe day To a national event in 2011.

8. Brussels, 9-10 December National event Europa om de hoek Kijkdagen Approach: -working together -joint communication strategy -projects telling the story Europa Kijkdagen: -175 projects open for the public -12 ERDF-programs (4 regional + 8 ETC) - European Commission, 2 Ministries

9. Brussels, 9-10 December Communication Projects telling the story: reliable messenger ’around the corner’ Free publicity by networks National campaign, customized per region Additional communication by the regions Website http://www.europaomdehoek.nlhttp://www.europaomdehoek.nl

10. Brussels, 9-10 December Organisation Partners at multiple levels Project selection and communication by regional programs Central coordination and support by ministries Alignment between regional and ETC-programs Selection criteria for projects

11. Brussels, 9-10 December Website

12. Brussels, 9-10 December Facts & Figures 1 2013: 170 projects – 14.000 visitors 2012: 150 projects – 12.000 visitors 2011: 104 projects – 11.600 visitors 2009: 9 projects - 1.200 visitors

13. Brussels, 9-10 December Facts & Figures 2 Twitter 441 followers 1,701 following 591 tweets Clipit 1798 messages, of which - 1,462 social media messages - 336 news, days off, bigger organisations Conservative news value: € 159,465 Reached: 1,130,086 people

14. Brussels, 9-10 December Fact & F igures 3 Facebook 86 followers 141 following 116 posted messages Reached: 15,449 people

15. Brussels, 9-10 December Facts & Figures 4 Youtube 31 videos 13,257 views Few interaction, due to amount of videos LinkedIn 37 followers, mostly ‘incrowd’

16. Brussels, 9-10 December Facts & figures 5 Budget 2009 – 30,000 euro Budget 2013 – 40,000 euro

17. Brussels, 9-10 December Results 2013 Free publicity by networks Few media attention Social Media Excellent cooperation between participating organisations

18. Brussels, 9-10 December Lessons learned and conclusions More focus on ‘innovation’ ? Briefing the projects thoroughly is essential Publicity campaigns by the projects themselves are crucial Process takes time, so start early Conclusions: Many good ambassadors ‘around the corner’ Projects need help Free publicity by networks ‘works’ Collaborating and teamwork makes fun and pays off

19. Brussels, 9-10 December Are there any questions?

20. Brussels, 9-10 December PPT

21. Brussels, 9-10 December

22. Sigrid Tersteeg Senior Communication Officer, Northern Netherlands Provinces

23. Brussels, 9-10 December PPT

24. Brussels, 9-10 December