1. Members: 49542228 黃馨瑤 49642210 洪釧瑜 49642246 林中河 49642250 黃凱明 to change the game

2. Weapon of Mass Destruction 1987! Ex: On the edge of technology

3. Weapon of Mass Destruction

4. Talking points 1.Ed Stein uses the analogy of a computer game to make a point about what the Internet has done to ‘’Old media’’ industries. Explain what an analogy is.

5. Answer: ‧ 1987 ‧ Examples? ‧ The comic use analogy of computer game…

6. Talking points 2.The cartoon mentions five industries directly affected by the migration to the Internet. Explain how each been affected. Which do you think has been harmed the most?

7. Newspaper Industry Newspaper publishers the Internet The perfect invention Online & free Their subscription rates Wiping out circulation revenues

8. Magazine Industry To use the Internet To download the free information (E-books) Downloading free magazines spending money

9. Publishing Industry Online bookstores & E-books People: busy, do not have enough time Publishing industry: having obstruction on profitability, fold up

10. Recording Industry music industry or music business compositions, recordings and performances of music

11. How Has the Internet Affected the Recording Industry? Online Music Stores iTunes, Napster and Rhapsody (US only) to fail and lose money steal music and make CD's not buying music through retailers FREE Music ！！

12. Retail Industry goods or merchandise department store boutique subordinated services delivery

13. How has the Internet affected the Retail industry? E-Commerce Buying goods on Internet More discount than traditional retail Delivery service

14. 3.What could those industries have done to protect their turf? Why didn’t they do it? What can each of these industries do today to recover they once had? Is it too late? Talking points

15. News Paper, magazines and book publishing The Internet, almost everything for free Copyright E-Paper News paper online, read through PC, cell phones. Daily Me The Daily Me is a term popularized by MIT Media Lab founder Nicholas Negroponte to describe a virtual daily newspaper customized for an individual's tastes.

16. E-Book PC, E-Book reader like PDA, Amazon Kindle, Skiff Reader or iPad. Book stores not only sell books ex coffee shops,

17. Recording Industry Sell music thorough the internet ex iTunes, KKbox (Taiwan) Extra prizes for consumers ex poster, autographs, tickets to concerts

18. Retailing Online shopping Yahoo, Ruten ( 露天 ), eBay Discounts ex Carefour, RT marts