1. Writing Process Phase 3 Chapter 7 Kareem Babeel Shihab El Dessouki Saïd Isse Karim Sehaqui Vasken Vosguian

2. 3x3 Writing Process. Prewriting - Involves Analyzing, Anticipating and Adapting. Writing - Involves Research, Organizing and Composing. Revising – Involves Revising, Proofreading and Evaluating.

3. Revising Final phase of 3x3 writing process. Revising means improving content and sentence structure of message. Proofreading involves correcting grammar, spelling, punctuation, format and mechanics. Evaluating is analyzing weather message has achieved its purpose.

4. Revising In revising, one should be especially concerned with improving: 1.Clarity. 2.Conciseness. 3.Vigor. 4.Readability.

5. Revising for Clarity A clear message is one that is immediately understood. Do not try to show off or be fancy. Goal of business writing is to express not impress. This involves two simple rules: 1.Keep it Simple. 2.Keep it Conversational.

6. Revising For Conversational Tone Clarity is enhanced by language that sounds like conversation Strive to sound professional, but not artificial or formal. Avoid: 1.Legal Terminology 2.Technical words 3.3 rd Person Constructions

7. Revising For Conversational Tone Business message should sound warm, friendly and conversational, not stuffy. To sound friendly, include: 1.Occasional contractions (can’t, doesn’t) 2.First person pronouns (I/We) Warmth is appropriate in all but the most formal business reports.

8. Revising for conciseness Make sure a message makes its point in the fewest possible words Short messages require more effort than long, flabby ones

9. Revising for conciseness (5 steps) Filters: Avoid filters that fatten sentences with excess words. Long lead-ins: Delete unnecessary introductory words. Eliminating redundancies: Redundancies convey the same meaning more than once; advance warning, exactly identical, few in number Compound prepositions: Single words can often replace wordy prepositional phrases Empty words: Avoid stating the obvious

10. Revising for vigour and directness Reduce wordiness and improve vigour by –Kicking the noun habit –Dumping trite business phrases

11. Kicking the noun habit Don’t needlessly change verbs into nouns! Wordy Noun phrase Verb Conduct a discussion ofdiscuss Create a reduction inreduce Engage in preparation ofprepare Give consideration toconsider Make an assumption of assume Take action onact

12. Dumping trite business phrases Avoid trite phrases or expressions that are overused in business writing. Trite phraseImproved version As per your requestas you request Enclosed please findenclosed is Every effort will be madewe’ll try Please do not hesitate toplease In receipt of have received With reference to about

13. Revising for readability To improve readability use: 1.Parallelism 2.Lists and bullets 3.Headings 4.Other techniques

14. Parallelism –It means matching nouns with nouns, verbs with verbs, phrases with phrases, and so on. For example: The policy affected all vendors, suppliers, and those involved with consulting. not parallel The policy affected all vendors, suppliers and consultants. Improved

15. Using and Bulleted Lists for Quick Comprehension Forces writers to organize ideas and to write efficiently Listed ideas convey a message clearly Readers may use the list to read quickly and grasp main ideas

16. Adding Headings for Visual Impact Use headings to help the reader understand the difference between major ideas and details Provide a quick preview Improves readability

17. Improving Readability With Other Graphic Techniques Highlighting Use of CAPITALS Use of underlying Use of bold

18. Measuring Readability Flesch-Kincaid grade-level of readability Must maintain a 8-12 grade

19. Flesch-Kincaid grade-level Grade-level of 12.2 Measuring Readability –Use of the Flesch-Kincaid grade-level of readability –Writer must maintain a 8- 12 grade –The Flesch-Kincaid grade- level of readability determines how easy it is to read a certain text. Grade-level of 11.7 Measuring Readability –Use of the Flesch-Kincaid grade-level of readability –Writer must keep a grade of 8 to 12 –The Flesch-Kincaid grade- level of readability determines how easy it is to read a text.

20. PROOFREAD Spelling Grammar Punctuation Names and numbers Format

21. PROOFREAD Proofreading before a document is completed is a waste of time Routine documents need a light proofreading For both routine and complex documents, it’s best to proofread from a printed copy, not on a computer screen Complex documents should be proofread at least twice

22. PROOFREAD Print a copy double-spaced, then take a breather before proofreading Allow adequate time to proofread carefully Be prepared to find errors Reduce reading speed Read aloud to hear mistakes Have someone else proofread your document Most proofreaders use standard marks to indicate revision

23. EVALUATE A good way to evaluate messages is through feedback

24. Useful Link http://comm212.wikispaces.com/