1. ATLAS Outreach & Education News & Collaboration

2. News Reporting ATLAS progress and results to the world ATLAS Week - 11 Oct 2011S. Goldfarb - ATLAS Outreach & Education 2

3. ATLAS Outreach Goals & Targets  Goal : Public appreciation of the scientific goals and achievements of ATLAS and the field of particle physics  Target Audience : members of the media and general public  Goal : Sustained support for ATLAS, the LHC and particle physics research  Target Audience : decision makers and members of industry  Goal : Attract and retain the next generation of scientists and science educators  Target Audience : teachers and students age 13-18 ATLAS Week - 11 Oct 2011S. Goldfarb - ATLAS Outreach & Education 3 ATLAS Outreach Plan for 2011-2013 : M Barnett, S Goldfarb, C Marcelloni

4. What Has Changed?  ATLAS Activities  From construction and preparation to measurement, and (soon) discovery  LHC Visibility  Increased coverage in media  Major events, conferences, press releases  Nature of Media  Social media now a major component of news stream  Format of media adapting ATLAS Week - 11 Oct 2011S. Goldfarb - ATLAS Outreach & Education 4 Traditional Media Direct Interactions Trad Media Social Media

5. Adapting Our Platforms News Platforms Public Web Page  News Up Front  Timely Updates ATLAS Blog (Back in Use)  Personal Articles Facebook & Flickr  Starting Up Twitter (Back in Use)  Blog Announcements  News & Media Flash  Videos, Animations YouTube (Still in Use) Google +  Under Investigation ATLAS Week - 11 Oct 2011S. Goldfarb - ATLAS Outreach & Education 5

6. Social Media: ATLAS blog Blog: Provides a direct, personal link between ATLAS physicists and the public. The ultimate aim is to display a range of topics and voices, to illustrate "life in the ATLAS Collaboration". ATLAS Week - 11 Oct 2011S. Goldfarb - ATLAS Outreach & Education 6 Team : L Rossi, C Marcelloni, C Perkins, J. Pequenao

7. Social Media: The ATLAS Blog  History  Launched on 30 Mar 2010 for First Physics  Successful at first, but interested waned  Last CR Blog 7 Nov 2010  New Proposal  Broaden scope – extending it beyond the control room  Recruit someone to search topics, encourage bloggers to write and offer editorial/technical support  Reduce the level of commitment to encourage ad hoc participation  New Structure  Front page features 3 most recent blogs  List of commonly tagged word in tag cloud on right – can filter blogs by topic  Button for collaboration members to volunteer to blog  Box for readers to submit questions or propose topics  Technical terms within posts linked to a glossary on atlas.chatlas.ch  Restarted with EPS – 24 July 2011  16 Blogs Since ATLAS Week - 11 Oct 2011S. Goldfarb - ATLAS Outreach & Education 7

8. Social Media: Facebook Page Facebook Page : A social network that people use to interact with, or keep up with, the latest news from their friends or other entities that interest them. Target Audience: General Public Although there are several ATLAS Facebook groups, there is one only ATLAS Facebook PAGE! Our postings will contain info about future conferences, published papers, talks, relevant media coverage as well as the Outreach efforts from our colleagues in the 4 corners of the world. Frequency of posting suggested in normal periods will be about 4 per week. Interest can be measured by the number of LIKES of the page. PLEASE LIKE US! We need enough likes to simplify our URL and become easy to find. ATLAS Week - 11 Oct 2011S. Goldfarb - ATLAS Outreach & Education 8 Team : C Marcelloni, C Perkins, S Goldfarb

9. Social Media: Twitter Twitter: A social network and microblogging service that enables users to send/read text-based posts of up to 140 characters, known as ‘tweets’. Organizations can publish short news blasts drawing their followers’ attention to their latest achievements and stirring interest in their ongoing work. We will tweet all news featured in any of our platforms: atlas.ch, blog, Facebook, YouTube, etc ATLAS Week - 11 Oct 2011S. Goldfarb - ATLAS Outreach & Education 9 Team : C Marcelloni, C Perkins, S Goldfarb Started Twitter Counter Subscription Researchers Night & Fast Neutrinos Restarted Tweeting

10. Adapting Our Coverage  General News Items  Milestones, events, media items about ATLAS, LHC  Blogs  Personal articles about taking shift, doing an analysis, preparing for a conference,…  Conferences  Teaser text, topical article, talk summaries, plots, event displays, material for press releases,…  Papers (coming soon)  Announcements, plain English summaries, plots, event displays, video, interviews, … ATLAS Week - 11 Oct 2011S. Goldfarb - ATLAS Outreach & Education 10

11. Collaboration Help wanted! Help offered! ATLAS Week - 11 Oct 2011S. Goldfarb - ATLAS Outreach & Education 11

12. The ATLAS Outreacher Network ATLAS Week - 11 Oct 2011S. Goldfarb - ATLAS Outreach & Education 12 ATLAS Outreach Support Outreach Material Stockholm Oxford Melbourne Europe International Kobe New York

13. The ATLAS Outreacher Network  What we want  Help with Centrally Organized Activities  Writers, Bloggers, Paper Summarizers, Talk Summarizers,…  Information and Material from External Outreach Activities  When, What you did, What material, Lessons  What we offer  Editing, External Communication Platforms, Support Material  Possibility for Remote Visits from Events  Group Communication Facilities  E-groups, Facebook Group, ATLAS Now  Group Project Planning, Calendar, Document Sharing  Sharepoint : http://cern.ch/aos ATLAS Week - 11 Oct 2011S. Goldfarb - ATLAS Outreach & Education 13

14. The ATLAS Outreacher Network ATLAS Week - 11 Oct 2011S. Goldfarb - ATLAS Outreach & Education 14 The Network The Facebook Home  Sharing of News Items, Links, Images, Video, etc. Sharepoint  Calendar  Project Management  File Sharing E-Groups  Direct communication  Archive for reference Facebook : C Marcelloni, C Perkins E-Groups : M Barnett, S Goldfarb Sharepoint : C Marcelloni

15. Links ATLAS Week - 11 Oct 2011S. Goldfarb - ATLAS Outreach & Education 15 External Web Sites Public Home Pagehttp://atlas.ch Bloghttp://atlas.ch/blog Twitterhttp://twitter.com/#!/ATLASexperiment Facebook Page (Public) http://www.facebook.com/pages/Atlas-Experiment-at- CERN/235921729778597 YouTubehttp://www.youtube.com/user/TheATLASExperiment Internal Group Web Sites Sharepointhttp://cern.ch/aos Facebook Group (Outreachers) http://www.facebook.com/groups/182014021854052 E-Groupsatlas-outreach, atlas-outreach-avc, atlas-outreach-CRBlog- authors, atlas-outreach-CRBlog-editors, atlas-outreach- multimedia, atlas-outreach-physics-authors, atlas-outreach- support