1. Welcome to Latvia!
Maija Poča
Latvian Tourism Development Agency

2. TOP 10 tourist sites

13. Travelers visit Latvia

14. The Tourism Sector 2010
In 2010 tourism went up in Latvia comparing to the dramatic figures from the previous year.
The bednights of non-resident travelers increased by 12.3%, while arrivals increased even by 16.4%.
The increase of the tourism sector in 2010 is mainly due to the following factors:
marketing activities by “LiveRiga” in the key priority markets;
significant increase in demand for Latvian tourism products from Russia;
the accessibility – by rail, by air, by coach.
(passengers served in Riga International Airport increased by 14.7%. comparing to the previous year)
In comparison with the 1st quarter of 2010, when bed occupancy rate comprised 23.9%, in the 1st quarter of 2011 the indicator in Riga hotels has increased (constituting 26.4%), similarly as in hotels of Latvia generally.
Source: Central Statistical Bureau of Latvia

15. Satisfaction rates

16. Tourism Brand

17. Cooperation A new tourism portal - www.latvia.travel
Monthly newsletter -
An official agency website
Marketing materials
Seperate portal with information and materials about Latvia
brochures, interactive presentation,
video stories, marketing materials, photos
Marketing specialists
Anita Priedīte – Russia, Germany
Ramona Kačanova - Scandinavia
Maija Poča – Baltic (Latvia,Lithuania, Estonia)
Brigita Stroda – other European countries
Annual “Baltic Connecting” workshop – September, 2011
Tour-operators` visits and a workshop

20. www.tava.gov.lv – videos and interactive presentation

21. Tourism Publications Available online
There are number of tourism publications in several languages available for download on our website:
Available in hard copy
Most of the publications are also available in hard copy in limited edition. Requests should be forwarded to:

22. Baltic Connecting 25 -29 September, 2011
workshop and tour-operator visits
In a worskhop before the tourism fair “Balttour 2012” in February
- in September - tour-operator visits
Follow the news at:

23. Thank you for your attention!
Latvian Tourism Development Agency