1. Extensible Publishing in New Zealand Elizabeth Styron & Chris Daish eXtensible Publishing Alliance (XPA)

2. Publishing!? Yes, you! Creators are disseminators. Today any organisation that creates content, that generates information for an internal or external audience, can consider itself a publisher. In the “knowledge economy,” there is clear value placed on information …but that value is directly related to how accessible it is.

3. Expectations for Information are placed on you by your customers, shareholders, associates and staff: Immediacy Ease of location Accessibility Reliability A choice of formats Personalisation

4. eXtensible publishing combines a number of concepts to satisfy those expectations XML Metadata Single source/multiple channels Open standards Common tools

5. eXtensible Publishing in New Zealand New Zealand Electronic Text Centre http://www.nzetc.org Libraries – “Matapihi” Learning Media NGO’s – NZ Foundation for the Blind Government departments:  WorkSite  Emergency Planning Manual  Online Encyclopedia of New Zealand NZX / ICANZ

6. Collaboration is vital Creation of XML, XBRL, and other open standards Open source community New initiatives in a small country NZETC & 3months.com ICANZ & NZX and Project First Step

7. Print-centric workflow

8. Transitional publishing workflow

9. Extensible publishing workflow Annual Reports Audited Financial Statement Internal Financial Reports

10. Benefit #1 - multiple channels Single authoritative source

11. Benefit #2 - separation of concerns Content Content creators focus on preparing media-neutral authoritative content and metadata Organisation/ logic Information architects focus on the organisation of information and the logic controlling its display Presentation/ format Designers focus on presentation for different media and audiences Accounts Team AnalystsMarketing

12. Benefit #3 - cost effectiveness Low marginal cost of adding new channels Improved workflow Improved information management Flexibility going forward

13. Benefit #4 - rapid dissemination Design and logic prepared ahead of time Design changes are rapid Content changes are rapid Simultaneous publication through multiple channels PDF workflow and print-on-demand

14. Benefit #5 - interoperability Improved information exchange Open standards Enriched content - metadata Vendor independence Longevity

15. Demonstration in context - XBRL Presentation at 11.30 am Wednesday Use of extensible publishing framework as proof-of-concept for Project First Step Single source of XBRL Multiple formats

16. Questions? www.xpa.co.nz info@xpa.co.nz Conference trade stand