1. GrapeNet 1 Traceability implementation - An Indian Quality Initiative Sudhanshu Deputy General Manager, APEDA, Ministry of Commerce & Industry & Vice President, GS1 India Ministry of Commerce & Industry Traceability implementation - An Indian Quality Initiative Sudhanshu Deputy General Manager, APEDA, Ministry of Commerce & Industry & Vice President, GS1 India Ministry of Commerce & Industry

2. GrapeNet What is Traceability in General ? What is Traceability in General ? Ability to trace the history, use or location of an entity by means of recorded information Ability to follow the movement of food through specified stages of production, processing and distribution

3. GrapeNet Traceability as per Codex Ability follow the movement of food through specified stages of production, processing and distribution. Codex Alimentarius Commission

4. GrapeNet Why Traceability is required ? Food safety and traceability is becoming concern of importing countries Due to increasing consumer awareness about food safety aspects, such tools are required

5. GrapeNet Traceability Drivers- Stringent Regulatory/buyer requirements Demanding regulations: US FDAs speed related traceability requirement – 4 hrs. one up / one back reqmts. EU Food Law (178/2002 –General Principles and reqmts of European Food Law) U.S. Bioterrorism Act (2002) ISO 22005: 2007 HACCP (ISO 22000:205) BRC (British Retail Consortium), IFS (Intl Food Std – German/French distribution cos) SQF (US Food Marketing Institute) Can-Trace (Canadian Food Law) Food Sanitation Law (Japan) HR 2749 – The Food Safety Enhancement Act of 2009

6. GrapeNet Traceability Drivers- Consumer concerns and needs Was this grown organically? Do they test their products on animals? Is this healthy? Does it contain peanuts or other allergens? Is the packaging recyclable? Are the employees treated well and paid fairly? Does this company act responsibly toward shareholders? Is the farming and harvesting done in a sustainable fashion? Could I get this less expensively? They ask themselves many questions before making a purchase. Today's consumers are informed and aware.

7. GrapeNet What approach is required ? Firstly, evolve national procedures & policies for Quality & Product Standardization, co-opting all stakeholders in the supply chain from Public and Private sector, for each product Secondly, put in place the Standards & Agencies Thirdly, build centralized, national level, internet based, traceability system, with low cost of ownership for Indias large number of farmers & entrepreneurs

8. GrapeNet Recent outbreak of E.Coli in Germany The issue began in the second week of May. More than 10,000 samples were taken and analyzed and E.Coli could not be detected and confirmed On 5 th July, the case was closed after identification of the food and the source of infection The learning from the investigation was that the only way out is to intensify the investigation on tracing back and tracing forward

9. GrapeNet Final outcome - Traceability Final outcome - Traceability Provides a tool for the establishment of product authenticity, reliability, identification of the problem areas for the purposes of tracking and product recall

10. GrapeNet Traceability Drivers Lack of traceability exposes food companies to huge risks E.Coli contaminated spinach recall... Then it spread to lettuce...became a criminal investigation China Milk Recall

11. GrapeNet Traceability Drivers Recall of 9.5 million toys in US and 11 million in others countries. Europe – Belgium- Coca Cola Recall 5 months to recover the sales 249 cases of illnesses in Belgium Recall of 15 million cans and bottles Crisis cost $200 million in expenses and lost profit U.S. – Toys Recall

12. GrapeNet 67% of Food Companies with $5 B or More in Sales had Recalls that Cost $20 M or More in 2007 Source: AMR Research

13. GrapeNet Source: AMR Research

14. GrapeNet Connection between Traceability and recalls Traceability system provides: Visibility to location of food products/consignments in Supply Chain Unique identification of each player in Supply Chain (raw matls supplier to finished products mfgr to intermediate distribution chain partners to retailer) Unique identification of products/consignments and qty held in Supply Chain and by whom Accurate, timely and fast recalls can only be effected if traceability systems which provide accurate product identification, partner identification and location of products/ consignments at all times are in place Recall is a use case of traceability

15. GrapeNet Command and Control – national Recall situation Map 60 minutes after Recall Released – show GLN locations who have opened Recall Notification and have submitted questions (Orange). NOTE ISSUE WITH GA

16. GrapeNet Command and Control – global recall situation Map

17. GrapeNet Traceability - Indian initiatives

18. GrapeNet 18 APEDAs GrapeNet A traceability System for Fresh Grapes Exported from India to EU a pilot for promoting exports in Indian Agriculture Sector

19. GrapeNet Grapes Scenario in India Grapes is among the Top Ten Fruits of India, in terms of production 1.6 million metric tons produced, majority in Maharashtra, Andhra Pradesh & Karnataka 40000 plus farmers 100 plus exporters India is the 12 th largest producer in the world, but among the highest in terms of productivity per hectare 19

20. GrapeNet Maharashtra Andhra Pradesh Karnataka Grape Growing States

21. GrapeNet 21 Registration, record keeping & monitoring of farmsRegistration, record keeping & monitoring of farms Product standardization & inspection strengthenedProduct standardization & inspection strengthened Implementation of Good Agricultural PracticesImplementation of Good Agricultural Practices Exports only from recognized pack-housesExports only from recognized pack-houses Pesticide Residue analysis by ISO-17025Pesticide Residue analysis by ISO-17025 NABL compliance labs.NABL compliance labs. Setting up of NRL for periodic checks and alertsSetting up of NRL for periodic checks and alerts Regular training programs for all concernedRegular training programs for all concerned What was done before GrapeNet ?

22. GrapeNet 22 STAGE I: a Government of India regulation - Regulation of Export of Fresh Grapes from India through monitoring of pesticide residues. Standards to meet international market demands Agencies to test compliance with these standards And no export of fresh grapes can happen to European Union without adhering to this system. STAGE II: IT enable the regulation, compliance and monitoring integrating all the stakeholders in the supply chain of Grapes export from India, with a centralized database. APEDAs Implementation

23. GrapeNet GrapeNet : Functions

24. GrapeNet 24 Grapenet: Introduction Grapenet: Introduction Grapenet: Introduction Grapenet: Introduction An internet based traceability software system An internet based traceability software system Monitors fresh grapes exported to the European Union upto the farm level. Monitors fresh grapes exported to the European Union upto the farm level. An end-to-end system for An end-to-end system for monitoring pesticide residue, monitoring pesticide residue, achieve product standardization and achieve product standardization and facilitate tracing back from retail shelves to the farm of the Indian grower, facilitate tracing back from retail shelves to the farm of the Indian grower, through the various stages of sampling, testing, certification and packing. through the various stages of sampling, testing, certification and packing. GrapeNet features Direct stakeholders of APEDA are Exporters, Pack houses / processing plants, Laboratories & State Government Departments Direct stakeholders of APEDA are Exporters, Pack houses / processing plants, Laboratories & State Government Departments Farmers are indirect stake holders, through State Agriculture / Horticulture departments Farmers are indirect stake holders, through State Agriculture / Horticulture departments

25. GrapeNet 25 GrapeNet at www.apeda.gov.in

26. GrapeNet Phytosanitary Certificate (PSC) number S(MAH)2/GR/0000

27. GrapeNet S(MAH)2/GR/0000

28. GrapeNet Agmark Certificate Number GEO/GR/09/0000

29. GrapeNet GEO/GR/09/0000

30. GrapeNet Agmark Inspection Report ID 200922066513

31. GrapeNet 200922066513

32. GrapeNet Residure Analysis Report 2/01335/02/0900

33. GrapeNet 2/01335/02/0900 MH06091148102

34. GrapeNet Residue Analysis Report MH06091148102

35. GrapeNet MH06091148102

36. GrapeNet

37. Authorised Packer

38. GrapeNet

40. Exporter

41. GrapeNet

42. Traceability at display Traceability through labels pasted on Pallets/Cartons Pasted in barcode as well as Human readable format Leads to the Plots from where Grapes have been sourced GrapeNet – a live preview

43. GrapeNet 43 Major Gains Self confidence among farmers Culture for food quality and safety Farmers earned 40% more value Benefits went to 40,000 farmers and 115 exporters FOB realization rose from 8 Euro to 11.5 Euro per carton of 3 kg. Value – addition through improved packaging EU labs accepted that Indian labs are better

44. GrapeNet 44 Accolades - GrapeNet National Award for E- Governance (Year 2008) E Asia Award (Year 2009)

45. GrapeNet 45 Further Developments Success in grapes sector encouraged to replicate and set up traceability system for : o Pomegranates (AnarNet) o Organic products (TraceNet) o Peanuts (Peanut.Net) o All fruits & Vegetables (HortiNet – Under development )

46. GrapeNet 46 Tracenet Coverage Farmers:4.7 lakhs Individual operators:1101 Certification bodies:20 Scope certificates :4064 Transaction certificates:11469 Stakeholders : Farmers, Exporters, Certification bodies, Laboratories

47. GrapeNet First Traceability system for export of organic products from India implemented at National Level

48. GrapeNet Tracenet Certificates Scope Certificates Tracenet Certificates

49. GrapeNet Tracenet Certificates Transaction Certificates

50. GrapeNet Certificates of Export Peanut.Net Certificates

51. GrapeNet Stuffing Certificate Peanut.Net Certificates

52. GrapeNet Certificate of Analysis Peanut.Net Certificates

53. GrapeNet Overall achievement All mandatory certificates generated before customs which leads to single window certificate ( to the possible extent) Setting up of National MIS for the product Organising the supply chain Assurance to buyers

54. GrapeNet 54 Future vision Integeration with customs to make a single window certification system with traceability Cover other products in the ambit of traceability

55. GrapeNet 55