2. About Fujifilm - Corporate Philosophy
Enhancing the quality of life of people worldwide
“We will use leading-edge, proprietary technologies to provide top quality products and services that contribute to the advancement of culture, science, technology and industry, as well as improved health and environmental protection in society.”
“Our overarching aim is to help enhance the quality of life of people worldwide” 3

3. About Fujifilm – Business Philosophy
Fujifilm strives to help enhance the quality of
life to realize a society in which people can
experience personal growth and material wealth.
We will strive to realize our corporate philosophy
through the three business fields of…
Imaging Solutions
Information Solutions
Document Solutions 3

4. About Fujifilm - Business Groups
Consolidated Revenue: $26.7B
Document Solutions
Imaging
Solutions
Information
Digital Multifunction Devices
Laser Printers
On -Demand Digital Publishing System
Color Films
Color Paper and Chemicals/
Photofinishing Equipment
Optical Devices (Camera Phone Lens)
Recording Media
Medical & Life Science
Graphic Arts
Flat Panel Display Materials
（LCD films etc.）
Revenue/$12.2B
OP Inc./$914M
Revenue/$3.6B
OP Inc./($27M)
Revenue/$10.9B
OP Inc./$895M
41%
13%
Digital Cameras
46%
We are separating our business/ into 3 fields/ as imaging solutions, information solutions and document solutions.
Imaging solutions occupy/ 19% of revenue, Imaging solutions include …
Information solutions occupy/ 39% of revenue, Information solutions include…
And document solutions occupy/ 42% of revenue, Document solution include…
From FUJIFILM Holdings Corp. Annual Report 2012
U.S. dollar amounts translated from yen at prevailing rate on 3/31/2013 5 4

5. About Fujifilm – Over 79 Years of Innovation
Starting in 1934, Fujifilm engineered motion picture film, plate-making materials, photographic film and cameras and one-time-use cameras, medical x-ray film and digital imaging equipment, copiers, video and tape storage, cosmetics, ink jet printers, and digital cameras. 4

6. About Fujifilm – Key Strengths
Financial Strength
Consolidated Revenues : $26.7B
Total Assets : $24.4B
Technology Strength
$1.8B of R&D investment in FY 2012
7.6% of Consolidated Revenue
Fujifilm ranked 10th among global companies in the number of patents granted in 2012 4

7. About Fujifilm.
Fujifilm has been recognized in the major business press for the expansion of its business portfolio long before digital imaging overtook the analog film business. 8

8. About Fujifilm – Core Technologies
Leveraging Core Fundamental Technologies to
invest in growth business fields
Highly Functional Materials
Flat Panel Display Materials
Semiconductor Materials
New Functional Film
(environment, energy, etc.)
Optical Devices
etc.
Imaging & Printing
More functionality
Healthcare
Documents
Medical Systems
Application to
healthcare field
Graphic Arts
Skincare, Supplements
Digital Imaging
Pharmaceutical Products
Implementation of Digital Technology and IT
Film Formation and Processing
Inorganic Materials
Organic Materials
Optics
Analysis
Drug Discovery
Imaging
Software
Mechanics and Electronics
Fundamental Technologies of the Fujifilm Group 6

9. Highly Functional Materials Priority Business Fields
About Fujifilm - Priority Business Fields
Fujifilm has identified 6 Priority Business Fields
that will provide growth for the future.
Healthcare
Highly Functional Materials
Digital Imaging
Priority Business Fields
Breakdown of consolidated revenue by operating segment
These figures are for the fiscal year ending March 2010 – from Annual Report 2010
Document
Solutions
Optical Devices
41% ($11.1b)
Graphic
Systems 7

10. About Fujifilm – Global Business
140 Businesses Outside of Japan
HLUS
FFME
FFCN
FTYO
FSAO
FEG
FFAP

11. About Fujifilm - Regional Management Groups
HLUS
FFME
FFCN
FTYO
FSAO
FEG
FFAP

12. Fujifilm North America Group

13. FUJIFILM Holdings America Corporation
Subsidiary of FUJIFILM Corporation
Headquartered in Valhalla, New York
Eleven directly owned subsidiary companies
66 Facilities in 27 states
Wide range of technologies and services
Medical and life sciences
Electronic materials
Graphic arts products
Information systems
Optical products
Imaging products
Service and Support 10

14. FUJIFILM Corporation Tokyo, Japan
Fujifilm North America Group Organization
March 31,2013
FUJIFILM Corporation Tokyo, Japan
FUJIFILM
Holdings America
Corporation
North America Corporate Headquarters
Shared Services
Governance
FUJIFILM
North America
Corporation
FNAC
FUJIFILM
Manufacturing
USA, Inc. FA
FUJIFILM
Hunt Chemicals
USA, Inc.
FHUS
FUJIFILM
Recording Media
USA, Inc.
FRMU
FUJIFILM
Medical Systems
USA, Inc.
FMSU
FUJIFILM
SonoSite, Inc.
FFSS
FUJIFILM
Diosynth
(80% ownership)
FDBU
FUJIFILM
Pharmaceuticals
USA, Inc.
FPHU
FUJIFILM
Electronic Materials USA, Inc.
FEUS
FUJIFILM
Dimatix Inc.
FDMX
FUJIFILM
Imaging Colorants,Inc.
COUS
FUJIFILM
Canada, Inc.
FCAN
FUJIFILM
Hunt Smart Surfaces, LLC
(92.32% ownership)
FFSS
Other Subsidiaries
26 US and Foreign
FUJIFILM
Planar Solutions, LLC
FUJIFILM
Hunt Do Brazil Ltda. 14

15. Fujifilm North America Companies Headquarters14

16. Fujifilm North America Company Locations17

17. Fujifilm North America Companies and Products
FUJIFILM North America Corporation / FUJIFILM Canada, Inc. 14

18. FUJIFILM North America Group FY12 sales
47% is from FUJIFILM North America Corporation and FUJIFILM Manufacturing U.S.A., Inc.
FNAC+FA 47%

19. Fujifilm North America Companies and Products
FUJIFILM Hunt Chemicals USA 14

20. FUJIFILM North America Group FY12 sales
74% is from traditional/legacy businesses
FNAC+FA+ 47%
FMSU 11%
FRMU 9%
FHUS 3%
FCAN 4%

21. Fujifilm North America Companies and products
FUJIFILM Diosynth Biotechnologies USA, Inc.
FUJIFILM Pharmaceuticals USA, Inc.*
*R&D and Clinical Trials 17

22. FUJIFILM North America Group FY12 sales
22% is from three medical businesses
FDBU 3%
FFSS 8%
FNAC+FA 47%
FMSU 11%
FRMU 9%
FHUS 3%
FCAN 4%

23. Fujifilm North America Companies
FUJIFILM Electronic Materials USA, Inc.
FUJIFILM Dimatix Inc.
FUJIFILM Imaging Colorants, Inc. 15

24. FUJIFILM North America Group FY12 Sales
FDMX 5%
COUS 2%
FEUS 8%
FDBU 3%
FFSS 8%
FNAC+FA 47%
FMSU 11%
FRMU 9%
FHUS 3%
FCAN 4%

25. Fujifilm Sustainability Activities
Green Policy
In April 2002, the Fujifilm Group established its
Fujifilm Group Green Policy containing
medium-term environmental policies. The
objective of the policy is to attain a high level of
“environmental quality” in our products,
services, and corporate activities throughout
the Group. 18

26. Fujifilm Sustainability Activities
Green Product Innovation
Many Fujifilm products are manufactured in accordance with the ISO standard for Environmental Management Systems.
Fujifilm’s Frontier Digital Dry Labs produce zero chemical effluent, as compared to chemical based silver halide labs, and use less than 50% of the energy of original lab models.
The Fujifilm J Press for North America achieved levels of deinking previously unseen with inkjet print, during deinking trials carried out by the International Association of the Deinking Industry (INGEDE). 19

27. Fujifilm Corporate Sustainability Commitment
Energy Consumption
In fiscal 2012, Fujifilm’s facilities in North America reduced their greenhouse gas emissions by nearly 24% compared to the 2006 baseline.
In 2011 and 2012, Fujifilm installed solar panel systems on its Hawaii branch office and manufacturing facility in North Kansas City, Mo., producing more than 500,000 kWh annually.
Since 2009, Fujifilm uses methane from a local landfill in Greenwood, S.C to help power its boilers, destroying 37,000 metric tons of CO2 equivalents and further reducing CO2 emissions by 4,400 metric tons. 20

28. Fujifilm Sustainability Awards
Recognition
Walmart “Vendor of the Year” 2012 Award for Photofinishing
Intel Corporation “Preferred Quality Supplier” Award 2012
“InterTech™ Technology Award,” Printing Industries of America 2012
Home Shopping Network “Operational Excellence Award” 2011 21