1. ASEAN’s Publishing Trend Presented by Thanachai Santichaikul President ASEAN Book Publishers Association & the Publishers and Booksellers Association of Thailand

2. 8 ASEAN Countries  Brunei Darussalam  Indonesia  Laos  Malaysia  Philippines  Singapore  Thailand  Vietnam

3. ASEAN Countries Fact & Figure  Total area > 4 Mil. Sq. K.M.  Total population > 550 Mil.  Total of GDP: 1,000 Billion USD  No. of Publishers > 2,000  No. of Titles > 60,000/year

4. 2006 ASEAN Population (Million : Unit) Total Population 489 Million / 8 Countries Source: Association of Southeast Asian Nations

5. 2004/2005 New Title Source: *APPA Country Report 2005 **National Library, Singapore ***National Book Development Board, Philippines ****ASEAN Publishing Trend Forum, Bangkok (March 2005) *****Six Government Dept. of Brunei

6. Popular Book Category Motivational book Management Fiction Children Brunei Trade Book AcademicMarketing Scholarly Book School book Religion CultureComputerLiterary Book Travel Guide Children Socio- political Book Exam/Cour se Book FictionReferenceIllustrationLiterature ReligionPsychologyGeneral ChildrenNovel Children Textbook Juvenile Book Fiction Education al Book FictionEnglish Language Book School BookTextbookComic Vietnam * ThailandSingaporePhilippines * Malaysia * Indonesia * Source :* ASEAN Publishing Trend Forum, Bangkok (March 2005)

7. Objectives  To exchange ideas among ABPA member countries.  To emulate the best business practices and legal infrastructures among of ASEAN Nations.  To expand co-publishing translation, and distribution rights among ASEAN members.  To promote better understanding and goodwill among ASEAN member countries.  To have better representation in international forum.

8. ASEAN Cooperation  Data and best practice sharing Involves the exchanges of business information and resources, ideas and creative lessons  Licensing for own content  Joint content development Support among one another which could be very beneficial to a certain extent for everybody involved  Alliance for scale - Negotiation with global publishers - Regional printing  Increase the exposure to many ASEAN Publishers - Visit and participations in business tradeshows - The ABPA Website

9. Three Sub-committees  Training and Development Committee chaired by Dr.Mataim bin Bakar  Legal Copyright and Licensing Committee chaired by Mr.Atty. Dominador D. Buhain  Co-publishing, Translation and Distribution Committee chaired by Mr.Raymond Yeo