1. © 2014 EverEdge IP. September, 2014

2. IP is not a legal right. IP is a business asset.

3. DEFINING: “IP COMMERCIALISATION” Identification Assessment Development Protection Exploitation IPC =  In terms of relative effort required and value contributed:

4. HOW IP POSITION AFFECTS COMMERCIALISATION Reward ($ value) Risk + Resource + Time Sale License Deploy Sale License Deploy Sale License Deploy Strong IP Position Weak IP Position  

5. STRATEGY: STAKEHOLDER GOALS AND RESOURCE  Commercialisation strategy starts with the goals and resources of the stakeholders  On-going involvement?  Early Exit?  ROI or building a business?  Resource – esp time and capability  Consider the entire value chain in the strategy  Look for the hurdles

6. CARROT AND STICK  Different forms of motivation for a strategic partner or buyer

7. EXECUTION: DO YOUR HOMEWORK  This is a SALES process  Know your customer  Pick your target  Present an opportunity  It ALWAYS takes longer than you think

8. NO TIME OR CAPABILITY?  OUTSOURCE

9. QUESTIONS? Paul Davies| Director IP EverEdgeIP® Advisory | Transactions | Investment Winner - Best Commercialisation of IP - NZ International Business Awards 2012. Winner - Outstanding IP Leader - IP Focus Awards, Shanghai, China, 2012. T: +64 9 489 2331 | F: +64 9 489 2313 | www.everedgeip.comwww.everedgeip.com