1. Northern Ireland Our food journey

2. Our story “Promotional strategy for NI Agri-Food joined up in local, international and tourism markets” 2

3. Image Troubled Underplayed Unknown

4. Our food culture Grass fed beef Ethnic breads Tray bakes Strong tea Soup veg Tayto crisps

6. Foundations - Industry funded TV campaign

7. FoodNI To transform the reputation of Food from this part of the world …..

8. Media First point of contact for food news FoodNI and Flavour Magazine Web site 80k visitors per year Twitter 1200 followers

10. Our message

12. Flavours of the Foyle

15. Balmoral 2012

16. Great Taste Awards Supreme Champions UK Great Taste Award Supreme Champions in 2011 and 2012 McCartneys Moira in 2011 Hannans Meats Moira in 2012 Plus 190 Gold Stars awarded to Northern Ireland companies 16

17. Product of Geographic Indication Awards Lough Neagh Eels Comber Early Potatoes Armagh Bramley Apples

18. Food Heroes Sir Hans Sloan John Clarke 18

19. 2012 Celebrations Titanic – 2 nd and 3 rd class menus Glenarm Dalriada Festival Larne – Oyster Festival Killyleagh – Hans Sloan chocolate Bushmills – salmon and whiskey Belfast Restaurant week

20. 2013 Derry /Londonderry City of Culture Flavours of the Foyle Seafood festival Fleadh Cheoil na hEireann 20

21. 2013 World Police and Fire Games 3rd largest Games in the world; 65 sports; 70 Countries; 12,000 athletes; 18,000 friends and families. 21

22. Our future vision Festival of food Building on the success of Balmoral Extending it to a month Growing it wide Making it a year

26. 26 Adrian Morrow

27. Noel McMeel 27

28. 28