1. EIM: What is it? (And why should I care?) Dr. Joel N. Orr KollabNet, Inc.

2. Benefits of EIM Increase profits through reduced errors Reduce time-to-market through reusable designs Reduce time-to-market through in-process change-impact analysis Continuously improve through corporate memory – what and why More profits through better designs Broaden innovation base to reduce competitive risks Integrated outsourcing while reducing IP losses

3. What is EIM? Engineering information modeling A systems view of engineering The next step in engineering automation

4. Product Management View The engineering process Requirements

5. Reality

6. The History of Design Physical models Paper Electronic paper Electronic physical models Data-based models Knowledge-based models

7. The Virtualization of Design THE THING ITSELF PHYSICAL MODEL PAPER E-PAPER Concrete Abstract 3D WIREFRAME 3D SURFACES SOLIDS SOLIDS W/BEHAVIOR RealVirtual ImplicitExplicit Knowledge

8. The Product Development Cycle

9. Product development cycle (time) Percentage Knowledge about the design problem Design freedom Today Knowledge vs. Freedom With KollabNet KollabNet

10. Product development cycle (time) Cost 80% of product cost is committed in the first 25% of the process. $ 80% Effect of Design on Cost KollabNet

11. Cost Cost of a Change: Early vs. Late $ $$ $$$ $$$$ Product development cycle (time) KollabNet

12. Summary EIM is a direction, not a destination The benefits are substantial: Significantly reduced error rates Cumulative knowledge Project integrity You need the right tools

13. The only long-term sustainable competitive advantage is to learn faster than your competitors. Arie de Geuss Royal Dutch Shel l

14. Get the Power of EIM Caminante, no hay camino; se hace camino al andar Antonio Machado

15. Thanks! Joel.orr@kollabnet.com www.kollabnet.com