1. Reaching your customers? Intelligent tourism distribution

2. ATDW’s unique position Slide 2 Intelligent tourism distribution www.atdw.com.au where the Australian tourism industry is where the opportunities are where current consumer trends are ATDW’s Bird’s eye view

3. Where are consumers? Slide 3 Intelligent tourism distribution www.atdw.com.au

4. the online tools Slide 4 Intelligent tourism distribution www.atdw.com.au

5. Slide 5 Intelligent tourism distribution www.atdw.com.au Courtesy: Google

6. Slide 6 Intelligent tourism distribution www.atdw.com.au Courtesy: Google

7. Slide 7 Intelligent tourism distribution www.atdw.com.au Domestic travellers start to plan 3.7 months in advance Courtesy: Google

8. Slide 8 Intelligent tourism distribution www.atdw.com.au Courtesy: Google International travellers start to plan 6.1 months in advance

9. Slide 9 Intelligent tourism distribution www.atdw.com.au Courtesy: Google Products and distributors need to be part of the whole journey

10. the bridge Slide 10 Intelligent tourism distribution www.atdw.com.au ATDW and Tourism Victoria aim to take away the ‘Oh my God’ factor of online marketing and provide the bridge between consumer and tourism marketer.  Share knowledge  Grow capacity

11. Slide 11 Intelligent tourism distribution www.atdw.com.au  ATDW content solution for tourism publishers, ITOs and suppliers  Tourism Exchange Australia Protect your business with the online tools available to you

12. Open Booking Exchange (OBX) ATDW National database Tourism Exchange Australia Electronic systems holding rates and inventory, (Wholesalers, Property Management Systems etc.) Attractions Events ToursAccommodationTourism Operators Consumer sales through ATDW Distributors TXA – Building a bridge to the consumer

13. Open Booking Exchange (OBX) ATDW National database Tourism Exchange Australia Electronic systems holding rates and inventory, (Wholesalers, Property Management Systems etc.) Attractions Events ToursAccommodationTourism Operators Consumer sales through ATDW Distributors TXA – Building a bridge to the consumer

14. Open Booking Exchange (OBX) ATDW National database Tourism Exchange Australia Electronic systems holding rates and inventory, (Wholesalers, Property Management Systems etc.) Attractions Events ToursAccommodationTourism Operators Consumer sales through ATDW Distributors TXA – Building a bridge to the consumer

15. Open Booking Exchange (OBX) ATDW National database Tourism Exchange Australia Electronic systems holding rates and inventory, (Wholesalers, Property Management Systems etc.) Attractions Events ToursAccommodationTourism Operators Consumer sales through ATDW Distributors TXA – Building a bridge to the consumer

16. Open Booking Exchange (OBX) ATDW National database Tourism Exchange Australia Electronic systems holding rates and inventory, (Wholesalers, Property Management Systems etc.) Attractions Events ToursAccommodationTourism Operators Consumer sales through ATDW Distributors TXA – Building a bridge to the consumer

17. Slide 17 Intelligent tourism distribution drive your own direction Access thousands of dollars worth of e-knowledge online Expand your online marketing reach Learn how to use the tools that your young staff are using Educate your staff Discover insights for the first time or refresh your e-marketing & sales knowledge www.atdw.com.au

18. Slide 18 Intelligent tourism distribution …in conclusion www.atdw.com.au

19. Thank you Slide 19 Intelligent tourism distribution Liz Ward : E : lward@atdw.com.au P : 07 3112 1761 Cath Wolstenholme : E : cwolstenholme@atdw.com.au P: 07 3112 1789 Download Tourism e-kit www.tourism.vic.gov.aulward@atdw.com.aucwolstenholme@atdw.com.au www.tourism.vic.gov.au