1. 1 ff The DOI in Mainstream Publishing Angela DAgostino Vice President, Business Development & Marketing Frankfurt Supply Chain Seminar

2. 2 Quick Overview Why DOI? Real and Semi-Real world applications

3. 3 BENEFITS OF THE DOI A unique identifier for content below the ISBN level or anything you want to identify Open standard – reliable, interoperable Only standard numbering system with routing system behind it; activate number as link – to anything Central maintenance – change content or links once, they are changed everywhere Persistence – no broken links Scaleable (200,000 books per year x 10 chapters per book x 10 objects per chapter…)

4. 4 Identify, track, discover content for which ISBNs dont apply Table of Contents Click here for DOIs associated with this title Click for chapter and associated metadata information

5. 5 Sample Excerpt-- Table of Contents with associated metadata Volume 01, Chapter 1 -- Sophocles's "Antigone" DOI: 10:1223/GALFSDFS0000001 Format:Electronic book text, 29 pages Price:$3.95 Subject:DRAMA / General Volume 01, Chapter 2 -- William Shakespeares Hamlet DOI:10:1223/GALFSDF0000002 (illustration purposes) Format: Electronic book text, 29 pages Price:$6.95 Subject:Drama/Shakespeare Metadata may vary below title level, improving discover- ability

6. 6 Or availability of Two Formats for Chapter Level Content PDF Download 1 Week Online Access For internal Admin Use in sales tracking & royalties... chapter level DOIs for each version can be automatically linked & displayed

7. 7 Incremental Sales Opportunities: create greater supply chain visibility Repurpose content from anthologies, encyclopedias, travel guides, short story collections

8. 8 DOIs in the SUPPLY CHAIN Will be disseminated through Books In Print-- Data feeds to B&N, Borders & others Search and display on booksinprint.com (globalbooksinprint.com et al.) through Bowker DOI Registry Available via search and display on Pubeasy.com

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10. 10 SUPPORT PERMISSIONS ACTIVITY Display permissions options and route requests with DOI metadata links

11. 11 PERMISSIONS AVAILABILITY Provide detailed exceptions for granular content

12. 12 PERMISSIONS AVAILABILITY Get Permissions Link Thomson Course Technology Copyright.com Reinforce copyright requirements by offering easy permissions links Based on DOI

13. 13 LINK TO FULL-TEXT OR MORE ABOUT THE BOOK Arnauld, A and Nicole, P., Logic or the Art of Thinking, trans. J.V. Buroker, Cambridge University Press, 1966. dx.doi.10.1226/0521483940 1 2 3

14. 14 DOI MARKETING BENEFITS Cross selling Links Search Engine Discoverability Easy Content Management Customizable options Richer Title Information

15. 15 Bowker MarketLinks and SEARCH ENGINE DISCOVERABILITY RankingBefore DOI MarketLinks Sample Size62 First Page28 Ranked # 111 Within Top 214 1 st page out of >1mm hits 5 Google Organic Search Results After DOI MarketLinks % Improvement 62 3318% 1536% 2150% 15200%

16. 16 Bowker MarketLinks and SEARCH ENGINE DISCOVERABILITY Houghton Mifflin College Division Created Bowker MarketLinks for ca. 8,000 active titles Added Houghton Mifflin shopping cart & Amazon.com links for buy the book Added interlinking related titles by subject from Books In Print Added annotations, covers and any other relevant added value content from Books In Print Increases in publisher web site traffic are noticeable and can be documented via DOI-based Bowker MarketLinks

17. 17 Bowker MarketLinks Visitor Traffic for Buy the Book links can be documented; in some cases revenues also

18. 18 DOI BENEFITS SUMMARY 1.Advantages of an open standard: scaleable, interoperable plus central maintenance. 2.Ability to create incremental sales opportunities 3.Helps track subtitle rights/permissions metadata and exceptions to create incremental revenue stream and enforce compliance. 4.Potentially improves user experience of your content with links to other publishers content. 5.Better content discoverability across the web search engines (Google, Yahoo and MSN)

19. 19 CONTACT INFORMATION Angela DAgostino Phone: (908) 219-0150 Email: angela.dagostino@bowker.com Corporate information for Bowker R.R. Bowker LLC 630 Central Avenue New Providence, NJ 07974, USA Tel.: +1 (908) 464-6800 Toll-free (US and Canada): +1 (888) 269-5372 Web: http://www.bowker.com