1. Color in Fashion Chapter 9, Clothing, Fashion, Fabrics & Construction

2. Human eye sees 6-7 million colours Figure 9.4, 9.5
Colour is used in fashion by the buyer, co-ordinator, designer, fashion writer or consultant
Colour and Clothing
Out of all the design elements of fashion; line, shape, texture, space, We notice COLOUR first.
When you understand colour, you can choose the best colour for YOU
Designers often pick colour as an integral element of their collection

3. Things colour can do for you:
Draw attention to or away from parts of your body
Cooler hues
Darker values
Duller intensities
Close contrasts
Examples: navy, khaki, grape, charcoal, mauve
Emphasize a special feature (colour of eyes)
Create illusions in height or size
Can be used as a design element
Act as a symbol, communicate feelings, send messages

4. color
To increase attention and apparent size, to appear shorter and heavier
Warmer hues
Lighter values
Brighter intensities
Strong contrasts
Examples: shocking pink, pumpkin, tangerine, raspberry

5. Color personalities!! To appear refined, romantic Warm to cool hues
Lighter values
Dull, muted to medium intensities including pastels
Close contrasts, subtle
Examples: shell pink, lavender, misty rose, orchid, blue, peach, all pastels

6. Color Personalities!!! To feel and appear happy, youthful, sporty
Warmer hues
Light to dark values
Medium to bright intensities
Strong contrasts, bold
Examples: coral, red, khaki, ivory, brown, camel, cinnamon, brick

7. Color personalities!!! To appear mature, serious, somber, classic
Cool hues
Dark values
Dull intensities
Examples: navy blue, taupe, charcoal, maroon, gray, black

8. Color personalities!! To feel and appear dramatic/exotic
Warm to cool hues
Dark values, deep
Bright intensities, rich
Strong contrasts, bold
Magenta, fuchsia, emerald green, royal blue, regal purple, sapphire, amethyst

9. Colours have specific names that identify them, these are called HUES.
Without light we wouldn’t see these hues. Figure. 9.4
All objects contain pigments-some aborb light rays, some reflect them. We only see the rays that are REFLECTED.
Ex. If a fabric looks red, it is only because the red pigments are being reflected.

10. Colour Wheel
Figure 9.6
A colour wheel is a way to organize hues, it is a system that places colours around a wheel, they show how colours relate to one another.

11. Colour Wheel Basics Primary Colours
Basic colours that all other colours are made from
Red, yellow, blue
Secondary Colours
When equal amounts of two primary colours have been combined, ex. Blue + red=violet
Intermediate Colours
Primary colour + a neighbouring secondary colour
Ex. Red + orange=red orange
Complementary Colours
Colours that are directly opposite on the colour wheel

12. Colour Variations Colour Value Intensity
Adding white (tint) or black (shade) changes it`s value
Figure 9.7
Intensity
Brightness (lots of colour pigment) or dullness of a colour (softer, muted colours)
Vibration: when two colours of equal brightness compete
Neutral Colours
Black, white and grey (when all colour is absorbed or reflected
Can change the value/intensity of a colour

13. Color Schemes

14. Monochromatic
Mono means “one”, refers to the tints tones and shades of one color
Possible color combinations are limitless!
Mint green and forest green
Generally calming, however it depends on the hue

16. Analogous
Often referred to as adjacent. Two, three, or four hues that lie next to one another on the color wheel. All hues have one hue in common.
Possible colors (Can include tints, tones & shades)
Yellow-green, yellow, yellow-orange, orange
Feeling created: can be calming or exciting depending on whether they come from the cool or warm side of the color wheel.
This color scheme is most effective if one of the hues repeats some aspect of your personal coloring… eyes, hair…

18. Complementary
Combine two colors from the opposite side of the color wheel.
Possible colors: red & green, blue & orange
Feeling associated: stimulating due to opposite visual characteristics. By dulling the intensity or value, calming effect may be achieved.
Can be very flattering to personal coloring, and versatile

20. Triad Three colors equally spaced on the color wheel
Possible colors: tints, tones and shades of primary or secondary colors
Very exciting and stimulating if used in full strength.

22. Neutral
One, two, or three achromatic neutrals, may or may not vary in the degree of warmness or coolness, lightness or darkness, brightness or dullness
Possible colors: black and white, combination of browns
Effect: vary in mood depending on the degree of light and dark value contrast
Are most effective if the degree of lightness or darkness in your hair and/or skin coloring is repeated in the lightness or darkness of the clothing

24. Accented neutral One color added to other neutrals to form a scheme.
Possible colors: black, white & red, browns with light blue
Effect: draws attention to the one added hue

26. Selecting colours for you
Some say you can wear every colour, depending on hue/intensity (they look different on different people)
Evaluate in natural light
Consider: Height, personal colouring, body shape (figure 9-17, pg 168)
Hold against your skin
Switch between a variety of Warm/Cool tones
See page 167 for `How to Choose your colours`

28. Activity 19, 20 from Student workbook