1. KITTY HAWK SIMULATION What did we learn?

2. TEAMS: Intra/Entrepreneurship Intrapreneur: "a person within a large corporation who takes direct responsibility for turning an idea into a profitable finished product through assertive risk- taking and innovation". Entrepreneur as “the partner of the inventor – as a businessperson who recognizes the value of an invention, determines how to adapt it to the preferences of prospective users and brings the invention to market and promotes it utilization.” Intra/Entrepreneur’s three core tasks: – (1) coming up with a new combination, – (2) getting ‘buy-in’ for that combination, and – (3) demonstrating that the new combination does what the entrepreneur indeed said it would.

3. LEARNING OPPORTUNITIES Experience opportunities for creativity: – Determining the number and types of coins carried; regarding the coins as dead weight or as balancing counterweights that enhance the aircraft’s performance. – Design Experience ambiguity inherent in innovating, especially for emerging markets: – Inherent in lack of detail about use of tape and glue, weight of the paper stock, harvesting of knowledge from other sources. Engage opportunities for learning from: – Each other – Existing knowledge provided by airplane-related websites – Existing designs on display – Actual planes being flown Experience delicate balance between “creative exploitation” of ambiguities and transgressing lines of ethical conduct.

4. LESSONS Creativity in product design Selling the design Deciding how to invest When people buy your product The experience of product validation Generalizing beyond the classroom Risk-based learning

5. PREVIOUS SCORES HSS 2010HSS 2011 DURATION ACTUAL DISTANCE ACTUAL (FT) DURATION ACTUAL DISTANCE ACTUAL 1.3132.3DISQ 1.13211.4848.42 1.7328.50.7872 1.4240.4.5323 1.1947.11.5774 1.2934.11.3373.17 2.7739.7831.88 1.8231.61.6593 0.94321.1435.58 1.3433.41.5120

6. SCORES: 2012 PERSUASION PERFORMANCE TEAMCOLORDURATION VOTES DISTANCE VOTES DURATION ACTUAL DISTANCE ACTUAL SCORE 1YELLOW20.7 = 128.11 = 25 2RED31.2 = 230.9 = 49 3VIOLET211.8 = 950.2 = 719 4WHITE10.9 = 325 = 15 5BLUE1.7 = 7.529.9 = 310.5 6GOLD21.7 = 7.575.8 = 1120.5 7GREEN11.3 = 455.7 = 914 8ORANGE12.1 = 1055.3 = 819 9BROWN1.6 = 683 = 1218 10TURQU OISE 112.3 = 1173.1 = 1023 11SILVER12.9 = 1249.8 = 619 12GREY421.4 = 533.11 = 516

7. Lessons Persuasion is not universally achieved Persuasion Performance Performance = Design & Launch Winning Score = Duration & Distance Duration = slow flight, not our instinct