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KITTY HAWK SIMULATION What did we learn?. TEAMS: Intra/Entrepreneurship Intrapreneur: "a person within a large corporation who takes direct responsibility.

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Presentation on theme: "KITTY HAWK SIMULATION What did we learn?. TEAMS: Intra/Entrepreneurship Intrapreneur: "a person within a large corporation who takes direct responsibility."— Presentation transcript:

1 KITTY HAWK SIMULATION What did we learn?

2 TEAMS: Intra/Entrepreneurship Intrapreneur: "a person within a large corporation who takes direct responsibility for turning an idea into a profitable finished product through assertive risk- taking and innovation". Entrepreneur as “the partner of the inventor – as a businessperson who recognizes the value of an invention, determines how to adapt it to the preferences of prospective users and brings the invention to market and promotes it utilization.” Intra/Entrepreneur’s three core tasks: – (1) coming up with a new combination, – (2) getting ‘buy-in’ for that combination, and – (3) demonstrating that the new combination does what the entrepreneur indeed said it would.

3 LEARNING OPPORTUNITIES Experience opportunities for creativity: – Determining the number and types of coins carried; regarding the coins as dead weight or as balancing counterweights that enhance the aircraft’s performance. – Design Experience ambiguity inherent in innovating, especially for emerging markets: – Inherent in lack of detail about use of tape and glue, weight of the paper stock, harvesting of knowledge from other sources. Engage opportunities for learning from: – Each other – Existing knowledge provided by airplane-related websites – Existing designs on display – Actual planes being flown Experience delicate balance between “creative exploitation” of ambiguities and transgressing lines of ethical conduct.

4 LESSONS Creativity in product design Selling the design Deciding how to invest When people buy your product The experience of product validation Generalizing beyond the classroom Risk-based learning

5 PREVIOUS SCORES HSS 2010HSS 2011 DURATION ACTUAL DISTANCE ACTUAL (FT) DURATION ACTUAL DISTANCE ACTUAL 1.3132.3DISQ 1.13211.4848.42 1.7328.50.7872 1.4240.4.5323 1.1947.11.5774 1.2934.11.3373.17 2.7739.7831.88 1.8231.61.6593 0.94321.1435.58 1.3433.41.5120

6 SCORES: 2012 PERSUASION PERFORMANCE TEAMCOLORDURATION VOTES DISTANCE VOTES DURATION ACTUAL DISTANCE ACTUAL SCORE 1YELLOW20.7 = 128.11 = 25 2RED31.2 = 230.9 = 49 3VIOLET211.8 = 950.2 = 719 4WHITE10.9 = 325 = 15 5BLUE1.7 = 7.529.9 = 310.5 6GOLD21.7 = 7.575.8 = 1120.5 7GREEN11.3 = 455.7 = 914 8ORANGE12.1 = 1055.3 = 819 9BROWN1.6 = 683 = 1218 10TURQU OISE 112.3 = 1173.1 = 1023 11SILVER12.9 = 1249.8 = 619 12GREY421.4 = 533.11 = 516

7 Lessons Persuasion is not universally achieved Persuasion Performance Performance = Design & Launch Winning Score = Duration & Distance Duration = slow flight, not our instinct


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