1. 2003 Copyright IU Kelley School of Business Marketing

2. Which career?

3. 2003 Copyright IU Kelley School of Business Marketing: Delivering a Standard of Living!

4. 2003 Copyright IU Kelley School of Business Costs About 50% of total product costs are marketing costs. Contributions to business Marketing is critical to the success of a firm. Careers About 25-33% of the nation’s work force hold marketing positions. Contributions to society Marketing decisions affect our lives as individuals and affect society as a whole. Why study Marketing Marketing?

5. 2003 Copyright IU Kelley School of Business What is Marketing?

6. 2003 Copyright IU Kelley School of Business you What part of the equation will you be? Revenue - Cost = Profit Marketing

7. 2003 Copyright IU Kelley School of Business What do Marketing people do? The most progressive firms would likely answer…. Help our customers!

8. 2003 Copyright IU Kelley School of Business Marketing Careers in Marketing 1 customer development –Industrial products –Consumer products

9. CENTER for SALES STUDIES and MARKET INTELLIGENCE CENTER for SALES STUDIES and MARKET INTELLIGENCE

10. 2003 Copyright IU Kelley School of Business Marketing Careers in Marketing 2 Retailing l Management l Buying and merchandising  Not “folding clothes”

12. 2003 Copyright IU Kelley School of Business Marketing Careers in Marketing 3 Advertising - on the client/business side - at an agency World’s top advertisers: General Motors Procter and Gamble Phillip Morris Daimler Chrysler Sears Ford AT&T Walt Disney Pepsico http://www.adcritic.com/

13. 2003 Copyright IU Kelley School of Business Marketing Careers in Marketing 4 Marketing Management - running a brand - analyzing business

14. 2003 Copyright IU Kelley School of Business Marketing Careers in Marketing 5 Marketing Research - understanding consumers - understanding business

15. How much can you make ?

16. 2003 Copyright IU Kelley School of Business Starting Salary Statistics by major at IU: 2001-2002 Annual Starting Salary Major MedianMinMax ----------------------------------------------------------------------- Accounting$43,00027,00055,000 IS$46,00027,04075,000 Finance$42,00020,00065,000 Management$35,00025,00065,000 Marketing  $36,50026,50070,000 ODT$40,00020,00062,000 Less Money year one

17. 2003 Copyright IU Kelley School of Business Marketing Majors Who Recruits IU Marketing Majors ? KOHL’S

18. 2003 Copyright IU Kelley School of Business Marketing What Courses Do You Need for a Marketing Concentration? Three Required Classes: - Marketing Management ( I - core ) - Marketing Research - Marketing Strategy

19. 2003 Copyright IU Kelley School of Business Plus 4 SKILLS Classes (1.5 hours each) - Effective marketing communications - Creativity in marketing - Management, analysis & display of marketing data - Database marketing

20. 2003 Copyright IU Kelley School of Business Marketing channels Retail management Physical distribution mgmt Marketing Plus 3 Marketing electives: Business to business mktg Sales management Professional selling Advertising & promotion Buyer behavior Legal aspects of marketing International marketing

21. 2003 Copyright IU Kelley School of Business Marketing Total Requirements: Marketing I -core + 6 hours Resch. + Strategy + 6 hours skills classes + 9 hours of electives ------------------------------------- 21 hours (after I-Core)

22. 2003 Copyright IU Kelley School of Business Marketing