1. Blending advertising & premium content sales models

2. ECNext enables publishers to answer the question… “Who else can use our content?”

3. We partner with publishers to: Dis-assemble and re-package content Create / manage web sites Market content through search engines Monetize via content sales & advertising

4. The long tail opportunity: Chris Anderson

5. Example: Manta Free content Contextual ads Links to related content Banner ads Featured premium content Additional premium content

6. Why it works: Blended model enables serving the needs of a diverse Web audience Daytime Office Workers Professionals Executives Free content Free with registration Premium content Number of Visits Value per Visit

7. Key - the “right” blend: Learn from your audience Listen to what they tell you … but more importantly, track what they do! Know your goal Measure & test everything Make testing part of your DNA A vs B?